Sony Ericsson announces Xperia ray – 3.3-inch Gingerbread handset in aluminium frame

by XB on 22nd June 2011

in Hands On, Videos, Xperia ray


Xperia raySony Ericsson has announced a number of new handsets today at CommunicAsia, just as we expected them too. The most exciting is the Xperia ray which you should think of a smaller version of the Xperia arc. It comes with a 3.3-inch display but retains the same 854 x 480 pixel resolution found in the larger 4.2-inch Xperia arc. The Xperia ray also is clad in an aluminium frame measuring just 9.4mm in thickness. It certainly looks like one of the sexier Android offerings out there.

As the rest of the Xperia range, it will come armed with Android Gingerbread and the new Facebook inside Xperia functionality. Other features include a 1GHz processor, 8.1MP Exmor R camera sensor, 720p video recording, a Reality display with Bravia Engine and a front facing camera (not found in the Xperia arc). It will also include a 1500mAh battery, which should mean impressive battery life. In fact the only main feature the handset doesn’t sport is HDMI output. The phone is set to launch at some point in Q3 in four colours (Black, Gold, White, Pink).

The dilemma of choosing between the Xperia arc, Xperia Neo and Xperia Ray (all with similar feature sets) now just became a lot harder. Check out a number of promo videos below including a hands-on video from SE-First. The white paper can be downloaded from here.




Xperia ray

Xperia ray

Xperia ray

  • The gold looks really nice actually :)

  • xperia x kymppi

    WOW! I think this is the best looking xperia ever! Very nice design. This phone would be more attractive if screen was little bigger(3,7 inches wuold be perfect). The gold one looks very nice and nice music in the first video! Sorry my bad english.

  • Quinn

    I don’t find any button for the camera, even a virtual one on the screen?

  • Pr1me

    Wow. Looks good. Not going to replace my Arc, but definitely getting this for my girlfriend. She’s using x10 mini.

  • Xperia Fanatic

    Planning to replace this for my x10 if manageable :) it’s so nice

  • Frode P. Bergsager

    If Ray was available today I would not have bought my Neo.
    + Laminated LCD, lighter, smaller, exclusive looking.
    – no camera button, no HDMI.

  • Tonyokoro

    the extremely low activity on this blog compared to the x10 blog just shows how disinterested people are with the new line of SE phones. The only really active topic has been about the xperia duo. That says a lot. SE need to shape up fast and come up with a real high end device worthy of the tag in 2011. The xperia arc and play are all coming with 2010 specs which are mid range in 2011. They really seem to be focusing on the mid range segment of the market as they are just so far behind samsung and htc now. I read an article recently which predicted the demise of SE with sony taking full control of things. Even though I don’t think it’s that bad for them now…but unless they come up with a real flagship device soon, they might prove the detractors right.
    The x10 despite it’s dated software you can argue was even closer to its rivals last year than the arc and play are to theirs this year. They seem to be falling even further behind.
    SE listen up and listen up good, looks will only get your products so far, if you want to make a splash, come up with something of real substance and do it fast.

  • Jonas

    As usual, people seem to forget that the real value in almost every market is not in the high end category, but in the middle segment and for  that spot, i’d like to say that the Ray is perfect. There is NO other manufacturer that can compete with the ray if SE gets the price right. People want a small, stylish phone, yet they don’t want to miss out on the spec side and Ray hits that sweet spot. It reminds me of the w880/w890, two phones that were really hard to beat back then. So let’s wait a couple more months before bringing out the wip.

  • Hannah

    Last year people were yelling about how few options SE were offering to their customers and many people wanted nice looking phones in the mid range instead of seeing SE only focusing on one flagship phone. This is the result, we now have so many options that pretty much anyone can find a SE phone that’s perfect for them. This “lack of activity” you see is more a lack of complaints about size, features, etc. These are all really nice phones and I’m glad when people see my Arc and say “Wow, that’s a beautiful phone, foot you think it’s kind of big though?” And I can reply that they make smaller versions of the same phone. It’sa different strategy altogether from Apple who says “the same phones for all! Don’t like it? Tough cookies.”

  • Hannah

    And by foot I mean don’t. How embarrassing =/

  • Tonyokoro

    well i suppose only someone who buys a phone to get compliments on how good it looks would go any where near the arc. For me that’s a definite no no. A phone one year too late.

  • Tonyokoro

    well i suppose only someone who buys a phone to get compliments on how good it looks would go any where near the arc. For me that’s a definite no no. A phone one year too late.

  • reDalerT

    of course there’s low activity, everyone’s too busy enjoying their respective xperias and not bitching about when android eclair/gingerbread/chickenpuff is coming for their phones for once! =]

  • M.

    Do that all the time when using predictive text  too :P

    @08bb47766884b025d6194dae9d76f5a7:disqus the thing with so many players on the market today is that you have the choice to pick whichever one you like. Yes, it’ll be definately a great option to have an Xperia with a dual core chipset inside, but is it really needed today? I would argue no. There aren’t really many worthy playing games on the Android market that requires a DC. Also, judging by what iPhone developers can do, I’d just say its a general inefficiency of either Android or most likely the developers that are making games/apps perform below-par.

    And why wouldn’t someone who wants a good looking phone (this depends on personal opinion) pick an Xperia? Or, one that also takes great photos? Or, has an UI that doesn’t resemble a clone of the iPhone’s(Samsung?). The ARC (and others of the 2nd Xperia line) are targetted at users who don’t demand the latest tech, but just want a decent looking, well performing and designed (UI) phone. The majority of smartphone users today DON’T even utilize half of its features. My parents for example use them because they have a large screen and a fairly easy to use UI. Would they care if they have super duper fast SoCs? No. My gf uses an Iphone, why? It looks fairly good (plenty of cases) and only plays like 2 games (that are mostly 2d). I know other friends who use a X10 without ANY apps/games, iPhones without ANY games, and generally, smartphones that are used as dumbphones. The market today DICTATES that you need a smartphone to be trendy. This, naturally makes people buy one for the looks, and just because you need one to be considered up-to-date and to not feel left out.  

    Please remember that the technological savvy are the few, the ones that most companies don’t care about because they don’t affect their sales. Its the same reason why you see most companies that make money are ones that dip their hands into fashion/midrange/mainstream markets instead of just focusing on the best. This second generation of Android Xperia’s simply allow SE to reach more consumers then it could with just the X10 and mini/X8/etc. Those had large differences which this new line now has totally removed. All phones have the same spec (basically), you just pick the screen size and the form you like more. This makes ….

    1. Updates quicker (hopefully).
    2. UI and performance consistent. What you see on another will 99% carry over to the other handset, minus the size/physical button difference.  
    3. Allows some wary buyers to feel that they aren’t getting a sub-par product (compared to other Xperias). For example, if you got a X8 before, you know you were being cheap.

    Therefore, that makes many of the more performance-wanting/ hardware enthusiasts look the other way. However, that is a small, even tiny, portion of the entire market, which had to be sacrificed at first for more mainstream audience. With the Duo coming in the future, SE will definately launch a real flagship product that can compete with other’s (hopefully).

    Price-wise, you pay for fashionable clothes, so you also do it for gadgets. Most people’s opinion on the Arc is that its one of the most if not the best looking cellphone on the market today. Of course, looks is a very subjective thing, but that is the general opinion.

    I think I was bored so I got carried on by typing alot of things. 

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  • Snowman

    And why wouldn’t someone who wants a good looking phone (this depends on personal opinion) pick an Xperia? Or, one that also takes great photos? Or, has an UI that doesn’t resemble a clone of the iPhone’s(Samsung?). The ARC (and others of the 2nd Xperia line) are targetted at users who don’t demand the latest tech, but just want a decent looking, well performing and designed (UI) phone.
    _____

    Of course , that’s the case. Why would SE X10 Mini/pro otherwise won two awards last year?!? But to get that into peoples heads, who complain (a lot), is hard work. :P They just don’t get it. Not everyone is technology freak, linux freak … people just want easy usable phone , quick responses, great camera and touch/keys, with a long lasting battery and that’s where for the majoritiy the line ends.

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  • M.

    Yep, you are right. I was just saying that SE doesn’t really need dual core chips to sell phones. Many people, like you say, aren’t technologically savvy.

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  • Ben-Amie Lim

    This was my phone. Until it dropped and broke. I love my ray until now.

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