Sony Ericsson’s CEO talks dual-core phones, Windows Phone and the US market

by XB on 3rd October 2011

in Android


Bert Nordberg InterviewSony Ericsson’s Chief Executive Officer, Bert Nordberg, has been candidly talking in an interview with the Wall Street Journal. The WSJ asked, amongst other things, where are your dual-core & LTE smartphones? This is an area in which SE remains far behind the Android competition. His reply was that “we are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it.

He also dismissed seeing a Windows Phone from Sony Ericsson anytime soon. “I wouldn’t feel comfortable investing in a platform that isn’t as good as the one that we currently use,” said Nordberg although he remained “curious” about the platform.

Nordberg bemoaned the lack of progress in the United States, saying SE “underestimated how fast we would be able to penetrate the U.S. market“. Focus is now on broadening the US portfolio, following on from the Xperia PLAY’s success in forming relationships with both Verizon and AT&T.

Sony Ericsson has been exiting the feature phone market, contributing to a drop in SE’s global market share from 4.3% in Q3 2009 to 1.7% in Q2 2011. Currently smartphones contribute 70% of its portfolio, however Nordberg expects that they will only be selling smartphones by Summer 2012.

Despite fears over a weaker global economy, Nordberg dismissed that Sony Ericsson was “heading towards catastrophe“, although he was concerned about consumers delaying phone purchases as it would have a big impact on quarterly sales numbers. Sony Ericsson is due to report Q3 results on 14 October 2011.

Via WSJ.

  • Anonymous

    He is absolutely right, though we would love dual core smartphones, no one in the wild gives a f**k!

  • Asad Mulla

    Only smart phones by Summer 2012??????
    Dont get me wrong I love my Arc, Ray, X10, X1, P990, P910, P900 but I also like my candybar Phones.

  • Pingback: CEO Sony Ericsson nói v? smartphone hai nhân, 4G LTE và WP()

  • osamaH Al-Amri

    “we are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it.”

    WHAT !!!!

    you dont really know how many customers would buy this phone , because it’s just from SE.

    Design , Software , Hardware . All together will make any one buy your phones.

  • Anonymous

    i miss the feature phones like W995 etc

  • Anonymous

    I wish I knew what was going on in his head – he seems quite out of touch.  Why doesn’t he aim for achieving some ‘world firsts’ like in the good old days – first 65k colour screen etc. 
     
    I know that they don’t usually implement some technology into their phones unless it can be widely utilised, e.g. NFC, but that shouldn’t mean they have to be so conservative.

  • tom

    His answer is about the dual core is quite silly to be honest…

    do you think he knows Samsung, as an example, sold millions and millions of the original Galaxy S (and now with the s 2)?

    And seeing those sales figures, he’d be aware that strong hardware features = strong sales? I think he missed that boat! Surely thats all the guarantee he needs…

  • Pingback: CEO da Sony Ericsson fala telefones dual-core, o Windows Phone e o mercado | Tecnologia - Uatarrel()

  • I know that there is always a risk in introducing new technology because you are never sure if the people are going to go for it or not. However, another name of business is taking risks and so if you introduce something new first and people like it you are in for big bucks.

  • Pingback: CEO Sony Ericsson nói v? smartphone hai nhân, LTE và Windows Phone | C?ng Thông Tin Công Ngh? Vi?t Nam()

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