Sony Ericsson will be rebranded as Sony Mobile Communications

by XB on 10th January 2012

in News

Sony Mobile CommunicationsSony Ericsson as a whole will be rebranded as the ‘Sony Mobile Communications’ division within Sony. All future phones released from this division, including the Xperia ion and Xperia S, will carry the Sony logo and font.

Sadly, this means that Sony Ericsson’s liquid energy logo will also be retired. We bid farewell to both the Sony Ericsson logo and font. They will be missed. Maybe the last ‘Sony Ericsson’ device, the Xperia arc S, will become a bit of a fan’s collector’s item in the future. Onwards and upwards.

Via Mobile Syrup.

  • Anonymous

    I’m hoping Sony really live up to there word and have a great 2012. And seeing as there is no PLAY 2 coming I’m gonna get a Xperia S :D 

    Can’t wait to see if they push the PS Suite really far :p 

  • Tornike Khomeriki

    I’ having good feelings for this new start.

  • Anonymous

    The press shots of the xperia ion and s both still have the liquid energy logo on the back!

  • Wael Faddah

    it would have had they listened to us fans…. colors, updates blutooth, LTE etc…  S is nice but no LTE, ION is NICE but boring black.  have you seen  how many comments the NOKIA 800 had gotten yesterday?

  • Hannad Ahmed

    If they really left the SE Logo out ,( I PITY THE FOOLS ) they’d better come with some good logo instead.

  • I think that the last ‘Sony Ericsson’ device is Neo V.

  • jeson kamalnath

    Nokia will always get more comments, they have much more users. Xperia S and Ion are damn good, better than anything Nokia has done. Ion has a magnesium body, and I don’t think white would be suitable for it. 

  • Marks

    Im gonna miss SE, the logo and everything the best phones………. SE will live forever

  • Asad Mulla

    I owned the first sony and ericsson joint release the T68i and Ericsson last release the T68 ( the first colour mobile phone!). I now have ARC and RAY so I nearly made it to the end. I allways liked Ericsson over Nokia and I love Sony so when Sony joint Ericsson I was loving it and now its pure sony So for me even better.

  • G_nirujan

    Sony will be annoncing the Paly 2 maybe in MWC. They always introduce their flagship first in the CES.

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  • Kbadone84

    ” Sadly, this means that Sony Ericsson’s liquid energy logo will also be retired” then why the press shots have both SONY and the liquid energy logo on the back? I think mobile syrup is miss informed

  • i’m a gamer

    sony = games = enjoy

    so please working harder on xperia play games….

    i’m in love with my beautiful xperia play

  • Anonymous

    I really hope your right :)

  • Anonymous

    lots of those comments were just trolls bashing nokias next failed attempt 

    also, nokia is still the largest mobile phone seller in the world

  • Anonymous

    or, no logo could work, samsung, nokia, htc etc make it work just fine

  • Anonymous

    make a play 2 sony but this time go all out, there is no SE excuse now

  • Jessepow8

    But there is the logo on their new phones >.>

  • Killing Spree

    wish the logo does not retire

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