Sony has reshuffled some management responsibilities under a new structure that CEO Kazuo Hirai hopes will unify the company and user experience as “One Sony”. The catalyst for this change is to leverage the assets across the business by providing “optimized decision making”, something the company has lacked in the past i.e. one hand not talking to another.
Sony will focus its resources on three core pillars of the electronics business – digital imaging, game and mobile. Kunimasa Suzuki will oversee the mobile division and look after smartphones, tablets and PCs. Sony says that his brief is to “integrate and enhance the user experience across Sony’s entire product and network service line-up”. He will also be in charge of the User Experience (“UX”) & Product Strategy and Creative Platform. The full list of new responsibilities are listed here and come into effect on 1 April 2012.