Xperia AX gets vague Nov/Dec launch date; promo videos released

by XB on 11/10/2012

in Videos, Xperia - Japan Models, Xperia V


Japan’s NTT DoCoMo announced its winter handset line-up earlier today. It officially confirmed that the Sony Xperia AX (SO-01E) would be headed to the network and announced plans to release the handset between November and December this year. This is a pretty vague launch date. It is already the middle of October, so we thought that by now Sony would be able to refine the release date down to one month rather than two.

However, what it suggests to us is that it will launch towards the end of November or early December, in line with what Swedish retailers are showing for the Sony Xperia V. If Sony Japan was confident of launching the Xperia AX in November it wouldn’t even mention December. Consumers are fickle and don’t like waiting. It appears that Sony will do its darnedest to get the handset out by the end of November, but as the deadline is tight they are using December as a fall-back.

To celebrate the official launch of the handset, Soy Mobile has released a number of promo videos for the handset (see below). If you want to see some hands-on photos of the Xperia AX in different colours then check out the IT Media and Watch Impress reports. The official Sony Xperia AX product page can be found here.

The water and dust-resistant Sony Xperia AX is the Japanese variant of the Xperia V. It has a 1.5GHz dual-core MSM8960 chipset, 1GB RAM, 16GB internal storage, a 4.3-inch (720 x 1280) display, 13MP camera, VGA front camera, LTE, Bluetooth 4.0, NFC, MHL, 1700mAh battery and microSD memory card support. It will also come with some Japanese-specific features such as an infrared port, 1-Seg TV tuner and FeliCia NFC. The Xperia AX will have dimensions of 129 x 65 x 10.8mm and will weigh 120g. The phone will be available in four colours (black, pink, turquoise and white).

Via Sony.

  • evolutionx1

    Gosh I’m gonna buy the Xperia T.. But these ads are just.. bah! :S Cant wait for the V to launch! Come on Sony .. Do it!

  • lovebmw

    great videos, amazing phone and lovely features… oh Sony, i can’t wait to get this phone!!!

  • dude

    This all in Xperia S in 2014???

  • http://www.facebook.com/people/Prateek-Bhanushali/100001183530114 Prateek Bhanushali

    Camera feature are excellent….. A true 13mp camera Phone

  • Amsakanna

    Sony does a lot of marketing for V than T. These are all considerably long time ads.

  • jxPerience

    this is the real Sony Phone! Release Xperia V anytime soon and i will put my xperia acro s on sale to buy this awesome SXV

  • goldenblls

    I can’t wait for this to be released, 1st line of the third paragraph – who is Soy Mobile? and what is the Sauce of this information? Ahahahahahaha!

  • surethom

    I wish sony would use a battery greater than 2200mAh as standard, all these 1700mAh battery’s just dont last all day

  • http://www.facebook.com/lokenkandraw Loken Pun

    .looking forward to november release here in Hong Kong

  • blitz_arc

    as long as you can change the battery, for me its not a big deal.

  • http://www.facebook.com/lokenkandraw Loken Pun

    wow ax has a diffrent design than the v like the lt25c

  • Coollead

    There’s no ads for the V in this article. You’re watching ads for the AX for their target market, Japan.

  • FlowXT

    No built-in seg antenna (ワンセグアンテナ) means having to carry one with you separately, like with the Xperia SX.

    http://blog-imgs-51.fc2.com/1/6/7/167hirona/xperia_sx_028.jpg

  • Cheng

    lol~~~~

  • http://www.facebook.com/lai.t.how Lai Teng How

    I WANT!!!!!!!!!!!!!!

  • amsaKANNA C

    I know. It’s just a variant.

  • Arie

    What is Opti Contrast Panel? Real technology or just a gimmick?

  • M Usman

    Oh I hope so! software on this is a vast improvement than of that on the Xperia S.

  • Rex

    Elgiganten is Sweden has the Xperia V listed for sale on the 30th of October. The sony mobile site has the Xperia V as ‘coming soon’ but strangely only listing the Black Version. Maybe the black is first to be released followed later by the white / pink models.
    http://www.elgiganten.se/product/mobil-tele-gps/mobiltelefoner/LT25IBLACK/sony-xperia-v-lt25i-smartphone-svart
    http://www.sonymobile.com/se/products/phones/xperia-v/

  • Tohar Lalua

    I too was about to write about the available colour, but uyou just wrote before me…It will be sad if it will only launch in black.

  • http://www.facebook.com/nafatha Nur Adiyat Fatha Husein

    Xperia J is already released in Indonesia ,,, http://www.tabloidpulsa.co.id/phones/sony/item/3305-xperia-j-st26i

  • Kaostheory

    They better hurry up. The Sharp Aquios Zeta is what this phone could have been.

  • lolsomany

    international xperia sx, where are you?

  • Nosepicker

    hahaha! That is FUNNY!

  • Kaostheory

    I want this phone, but will the Sharp Aquios Zeta be released around the same time? Might have to rethink my Christmas wish list.

  • http://twitter.com/YourManAdrian Adrian Casillas

    That battery isn’t very promising. I don’t understand why everyone just doesn’t put at least like a 2,100 mAh battery in their phones? They can’t say the phone is gonna be thick and heavy, look at the Galaxy S3, thin and extremely light. Huawei is putting a 2,600 mAh battery in their new phone. C’mon Sony!

  • http://twitter.com/owl_order owl

    IMO Sony should start announcing phones closer to their release date, say about 2 weeks before. 6 weeks between announcement and release is a bit too long for the hype to die down. with such a wide portfolio this year it’s not like they can’t afford to go quiet for a few weeks anyway.

    but then again what do i know. lol.

  • paul4id

    nice colours

  • Pingback: Sony Xperia AX: video promozionale del nuovo Android a prova d’acqua()

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