Sony is superb at their marketing tricks and this one is no exception. During the opening weekend of the latest James Bond film Skyfall in Stockholm, Sony hid a number of water resistant Xperia acro S handsets in people’s drinks.
Before the film started a short video was played to explain what was happening and then a number of people in the audience were called. Once the winner opened the drink to pull out and answer the phone, it was theirs to keep. Click through to the video below to see people’s reactions as they found out they won. We wish our cinema trips were as exciting!