Sony Mobile leap-frogged HTC to take second place in the Android market in the UK during the third quarter. Sony Mobile made gains from the recent James Bond Skyfall marketing as well as the rebranding from Sony Ericsson earlier in the year.
Sony Mobile shifted 500,000 units in the UK during Q3, against HTC who shipped 440,000. Both paled in comparison to Samsung however, who managed to shift 3.2 million, highlighting how dominant it is within the Android segment.
Pierre Perron, the UK MD of Sony Mobile commented on the news: “All sources are confirming the same trend – that we are jumping into second place in the UK Android segment. This is what all our customers are telling us, that Sony Mobile is considered a top player in the UK Android space.”
Perron also commented on how important content on the smartphone was becoming in driving sales: “More and more of our partners are asking us to work more closely with them. It is no longer about just launching a smartphone and hoping consumers will buy it. It is about the story we are telling, offering the very best content experience. That content is becoming more important.”
There’s no denying that Sony is making progress in building share of mind, whether it is through marketing or the goodwill on the developer front. It gives Sony a solid platform to build on as we move into 2013.
Via Mobile Magazine.