Xperia ZL called Xperia ZQ in Brazil; launches in H1

by XB on 9th January 2013

in Xperia Z and Xperia ZL


For some reason, Sony Mobile renamed the Xperia ZL (C650X) to the Xperia ZQ in the Brazilian market. We’re not sure why this is the case and, as far as we are aware, the Xperia ZQ name is not being used in any other country. Sony Mobile Brazil confirmed that the Xperia ZQ would launch in the country during the first half of this year (that’s quite a wide launch window).

The company also confirmed that the Xperia Z (C660X) would not be launching in Brazil, only the Xperia ZQ. Interestingly, Sony Brazil said that it did some consumer research with select individuals when trying to decide which handset to launch. The results showed a preference for the Xperia ZQ in relation to size, design and features. We do wonder how other consumers would have spoken around the world, if they were also asked which handset to launch prior to the event…

Thanks Marcelo!

Previous post:

Next post:

Sitemap