Sony Mobile’s Chief Marketing Officer to step down

by XB on 13th February 2013

in News


Sony Mobile’s Chief Marketing Officer, Steve Walker, is to step down following seventeen years of service with the company in its various forms. His role will be taken up by Jacob Sten, who currently heads up Sony Mobile’s product marketing department.

Walker has overseen a number of key recent events including the rebrand from Sony Ericsson to Sony Mobile, the ‘Made of Imagination’ marketing as well as the Xperia Z launch in CES in early January.

Dennis van Schie, CVP, sales and marketing at Sony Mobile, said that “these structural changes will help support our ‘One Sony’ model of working and will provide the framework for our business to progress to the next level.”

Walker’s statement on his departure is as follows: “The launch of Xperia Z, along with a global marketing campaign of which I am extremely proud, marks the start of the next chapter in the company’s story. Having reached this important milestone, it feels like the natural time for me to move on to new challenges.”

Via Marketing Magazine [via Android Authority].

  • Hannad Ahmed

    Man you did great. Have a nice life.

  • Steve Blows Jobz

    One idiot gone, more to go.

  • I guess United States is not part of global?

  • and portugal

  • About Time

  • adsada_arc

    Anyone else want a real Japanese guy to take over, would be good too see Sony go back to their roots.

    none of this America-Japanese nonsense, only me? haha

  • thank you for everything to do

  • mehdi.moha

    where is our xperia play 2

  • TjaldidTjaldid

    I’m still waiting for them to unite their Online services i think they have around 10 some even with 2-3 names.
    If they would merge them under one name (NOT Sony Entertainment Network) like Crackle then they could essentially have huge advantage over other services like Netflix which only offers one type of content, and Itunes which is essentially locked to the apple ecosystem.

  • pixlas

    Be careful what You ask for!
    Japanese are not known for understanding the western market.

  • seeing how poorly the xperia lineup is being market in the NA, this guy should be fired a long time ago. Sony really need to fired these dumb ass, and realize that this Japanese seniority system don’t work anymore and is dragging the whole company down.

  • blitz_arc

    you are asking for something that is worse that horrible, have you seen japanese ads about any xperia?? weirdly done.
    It might be suitable for them, but definitely not for me.

  • adsada_arc

    maybe, but Sony’s founders Akio Morita and Masaru Ibuka managed to make the brand what it is today in Western markets with the Walkman etc. so clearly they must have done something right.

    I just always liked the idea of Sony being Japanese, as they’ve typically been known for having the latest tech, true this has changed in recent years, but yeah what I’d give for my Xperia to say ‘Made in Japan’ like its camera range are. Obviously Sony need to use cheap Chinese labour to compete in the market, but it is a shame none the less.

  • Quark Gluon

    We just need more campaign like Xperia Studio, Xperia Challenge, etc which was absent in 2012, the year that Sony marketed its phones as just phones with android and lacking of vibrant digital lifestyle.

  • Quark Gluon

    I’ve seen them, it doesn’t work for me either.

  • lovebmw

    there was one xperia commercial in the us in since 2010, time for a new guy

  • roeshak

    Before you all start crucifying this joker, the company’s problem is that they were putting out devices that didn’t catch the imagination. That’s the bottom line

  • testor

    i haven’t seen any good marketing for the xperia so he may haven’t been that effective really. the acros s one where they put the water resistant phones in beverages in a movie theater was also not properly implemented.

    the bond association for the xperia t (which should have been for the xperia v i reckon) was not maximized. the ads being shown are all vague. they should be showing the features more clearly.

    even the online ads they are running now are still advertising old xperia models.

    not every smartphone buyer is an intellectual. most of them are dumber than the phones they buy. they deserve clearer and more high-impact marketing.

  • mobiousO

    I think good riddance. The Xperia Z and ZL should’ve been released in early feb for obvious reasons that people like him continuously failed to see…..

  • Strange

    some did catch the imagination but released too late.

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