Sony India signs Bollywood star Katrina Kaif as Xperia brand ambassador

by XB on 6th March 2013

in News

Sony India has announced that it has signed Bollywood starlet Katrina Kaif as its brand ambassador for its range of Xperia smartphones. The appointment comes just prior to a large marketing campaign in the country. Sony plans to triple its marketing investment to Rs. 300 crore (£36m, €42m, $55m) in FY13 (Apr, ‘13 – Mar, ‘14).

Sony India will use Kaif as its main focal point in both its print, electronic and outdoor campaigns utilising both cinema and digital platforms. Kaif has signed a two-year contract starting from this month.

Katrina Kaif had this to say about her appointment: “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”

Mr Tadato Kimura, Head of Marketing for Sony India commented: “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia’s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand. We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”

  • Aldy

    What’s the price already ? >_<
    Rs.35,000 or less please !

  • Aldy

    EDIT: Good news for Sony fans in India. The Xperia Z and ZL that are expected to be announced tomorrow in the country have been priced before the announcement. Online retailer Flipkart has both the phones up for pre order. While the Xperia Z is listed for Rs 38,990, the Xperia ZL is priced a little lower at Rs 35,990.

  • Ben-Amie Lim


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  • Anukul

    man! this is a big ad campaign, in samsung’s face :D

  • m sacha

    jeez Sony ..your definetly on the right track…i get the impression that “you get it” :) very excited for the future of Sony mobile

  • Good! They need to advertise these phones!

  • e.d

    after Andres Iniesta in Spain, now we see this hot ambassador in India.
    Sony is going to ROCK the world this year.

  • Teri ore lol

  • P

    I want xperia ZL. And the lady

  • Claw

    The lady you won’t get. :)

  • The investment amount tripled!!! I hope that was not done to pay for Kat’s bill. An appreciable move though. The chances of me going for an xperia has only increased with this.

  • P


  • Kat

    Get xperia now -Kat :D

  • Umesh Kumar

    Guys these all investments is going to effect on public itself. Sony is investing 300 crores for just a actress. lets assume if sony just invested 10 crores for marketing without a actor like samsung. the phone price will be reduced some ten thousand. if The best is selling at low price everybody likes and feels worth the many. abviously the product become popular and sales will be trippled. company also grows and brand value also will be increased. My advice is sony to dont market through actor uselessly by paying huge amount. Sony has to learn more from samsung and apple. they wont care any actors or celebraties. The creativity and convey of info on advertisement is enough.

  • Shankar

    Well Said mr. Umesh

  • Hemanth

    I am also agree with you..

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  • vamsi

    :D done

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