Sony UK’s Xperia Z launch party

by XB on 22/03/2013

in Xperia Z and Xperia ZL


Madeon performs as robotic arms create a live work of art by pouring 150 litres of paint over the stage, at the launch of the Sony Xperia Z, at Victoria House in central London.Sony UK held an Xperia Z launch party earlier this week and we thought we’d share some pictures and videos. The event was held at an exclusive London location and guests were treated to a live performance from Madeon. He played an electrifying set against the backdrop of robot arms pouring vivid paint over specially designed installations . This explosion of colour was accompanied with special light effects and lasers.

Another highlight was a massive ball pit that had hundreds of transparent balls inside. It was used to effectively demonstrate the Xperia Z’s Burst Mode feature as people jumped in. Sony knows how to throw a party and you’ll get a sense of this from the videos below.

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Robotic arms creating a live work of art by pouring 150 litres of paint over the stage, at the launch of the Sony Xperia Z, at Victoria House in central London.

Robotic arms creating a live work of art by pouring 150 litres of paint over the stage, at the launch of the Sony Xperia Z, at Victoria House in central London. EDITORS NOTE: This image was created using in-camera multiple exposure.

Madeon performs as robotic arms create a live work of art by pouring 150 litres of paint over the stage, at the launch of the Sony Xperia Z, at Victoria House in central London.

  • e.d

    this is the key for success
    good advertisement. i see Sony ads everywhere nowadays.

  • http://www.facebook.com/profile.php?id=100001002463377 Ashish Romea

    in india also Z advt has increased – newspaper it came quite a number of times , then on tv but roadside bill boards & retail publicity is less… but overall improvement!

  • SonyFan

    here in austria if i go to a tmobile shop i see at first 6 Sony Xperia phones…hope Sony becomes number one by selling..they are already number one by quality

  • LOving_my_Xperia_z

    Other than a short 5sec tv ad, I do not see other platforms of advertising Xperia Z. Everywhere is still bombarded by Samsung ads. What is the Sony Singapore Marketing/Advertising department doing?

  • twit

    i think sony is really eager to release a new device to compete with what other companies are now offering. they’re just hesitating because the xz has made quite a splash. they don’t want to dowse the kindling just yet.

  • http://www.facebook.com/billythefretes Billy de Fretes

    in indonesia one of the biggest carrier using Xperia Z just few days before officially release. white xperia z also appearing in national television. even sony get one of the prettiest female actress in indonesia to advertise xperia z. so i hope sony can do well

  • PRNOHFT

    You can find a giant Xperia Z on every other bus stop and it was out on papers for weeks. Don’t know what you’re on about. Everyone knows about the Xperia Z. I like to pour water on my phone for laughs at times.

  • Ben-Amie Lim

    Meanwhile in Malaysia, we can hear ads on radios, as well as roadshows at major shopping mall. Besides that colab with carrier with special promotion. And banners at malls too. :)

  • http://www.facebook.com/musikamaru Jhonbert Magana

    Honestly, I don’t want Sony mobile to be famous here, so that I’m the only one who’s using a unique and beautiful smartphone.. And everyone around is using Galaxy Y with different sizes and colors. :)

  • Pingback: Sony UK's Xperia Z Launch Party Pictures, Videos Unvieled | TechnoMinded.com

  • Guest

    They need to focus on the US. There is almost no SONY at all here. It’s all shitsung and apple

  • http://twitter.com/iAmDJSilentG djsilentg

    I wish Xperiablog had told us about the launch before hand. I would have loved to have gone

  • http://www.facebook.com/Kami.of.origin Trí Nguyễn

    What funny event in london… I want Xperia Z so much but not get enough money. But I can get this beautiful and unique smartphone with your support.

    A local retailer in Vietnam, Nguyen Kim supermarket made a event that you need choose one of five features in Xperia Z: “Design, Power(CPU and battery), Full HD screen, Camera, and Connection”, and write about your reason to choose that feature!

    I need 300 like of people on facebook to request to gain 3 point, another 7 point can get from jury of event when they choose my reason post. I just join the event and need your help, Sony and Xperia’s fan, and I can have this beautiful phone.

    You just need log in your facebook, go to below link, scroll to end of my post (blue color and at the end of post have logo and slogan of Sony), and push “like”(“thích” if in Vietnamese), and I have one vote. Thanks you so much.

    http://event.nguyenkim.com/sony-xperia-z/sony-xperia-z-kiet-tac-duoc-thiet-ke-danh-cho-ban.html

  • jeroen luts

    Last week there was this Coloured powder game with ability to win a Xperia Z in Amsterdam! pretty much fun! :-) there were zome nice pictures made which can be spotted on Sonymobile NL Facebook page!

  • http://www.facebook.com/Kami.of.origin Trí Nguyễn

    Can anyone help me, just 5 second to do it, I don’t have much friend on facebook, so I need everyone help. plz!

  • http://www.facebook.com/profile.php?id=100000193362615 Richard Paul Francisco

    samshit

  • Coolkid

    You saw any ad on TV…???
    I haven’t seen one yet…:(

  • Ziich

    simple just come to the us

  • Avinash Pawar

    You haven’t seen that lady with an Awesome Xperia Z? :O btw she’s Katrina Kaif in the video.. ;)

  • http://www.facebook.com/kodjo.mmusic Kodjo MMusic

    among my friends im the only one with sony XZ they all wonder what it is-loving it

  • http://www.facebook.com/musikamaru Jhonbert Magana

    Here, Xperia is getting famous. you’re lucky.

  • http://www.facebook.com/kodjo.mmusic Kodjo MMusic

    nah i rather it doesnt since x10 im the only 1 with sony devices, this is my second 1 after the x10

  • Jim Paget

    Man I swear, I’m so glad they released the XPERIA Tablet Z over here in the UK! Just bhought mine, and I tell ya, it has been a GODSEND!! I travel alot for my business, so having a Tablet that has near PC functionality with fast WiFi speeds that I can easily carry with me is absolutely essential to me. I have to say though, I found the SONY XPERIA Z Tablet that they have here in the UK absolutely PERFECT for this! In fact, my only initial gripe is that with tablets in general, you have to be much more careful about protecting the screen. But thankfully I managed to get around this pretty well by finding a decent case for it that has a strong lightweight lid, which totally solved the problem! Was pretty darn cheap too (I think it cost me less than 10 bucks on Amazon). One thing I really love about this case even more is that the one I found came built in with a magnetic sleep sensor, which automatically turns the tablet on and off INSTANTLY (no seconds to wait like on my old Laptop). Only one model I have found so far that does this feature though, which I think they called it something daft like the “G-Hub” case (stands for gadget hub, apparently!) but all joking aside, it truly was BRILLIANT! If anyone was curious, here’s the link to it… http://www.amazon.co.uk/gp/product/B00CFUYEGE/ref=noref?ie=UTF8&psc=1&s=computers Totally made my Tablet the best darned portable computer I have ever owned!

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