Sony’s heartfelt promo videos showcases the wonders of NFC

by XB on 27/05/2013

in Videos


Sony NFC First TouchSony highlights the benefits of NFC technology more than any other manufacturer. It is a key part of the company’s strategy, making sure as many products can ‘talk’ to each other as possible. This includes swapping songs by touching two Xperia devices together, playing music on NFC-enabled speakers/headphones, or wirelessly viewing your content on a big screen. The latest high-end Bravia televisions also have NFC-enabled remotes, giving you another way to easily share your photos and videos.

Sony has produced a couple of heartfelt promotional videos that do a great job of showing how well its products work together using NFC. The simplicity of the concept is what should resonate with those less tech savvy and for that reason we expect more of these type of adverts in the future. Check out both videos below.

Thanks brilliantdeve!

  • blaster

    stop doing all the shits and dirty marketing to sell more new “flagships” and provide proper support, no one’s gonna buy ur “flagships” if they’re all gonna end up in dirt, if ya’ll know what i mean

  • Norio24

    +1

  • Insignificant

    ‘Calm down dear, it’s only a commercial.’

  • Mac

    I like this NFC thing, and I use my smart tags almost every day with my Acro S, but I want 2 know why I’m having trouble transfer music and pictures with a xperia z. Dey make a connection sound but the ability to pick something n share is not showing. Have tried on 2 different xperia z. Succeeded on one of ‘em after a few tries but must be smoother than that otherwise it’s much simpler using BT.

  • Mohammad Abu Jamous

    For GOD SAKE we just want the Update for Xperia S

  • http://twitter.com/SimoesPTHunter Diogo Simões

    Just amazing!

  • ziko

    Fuck sony.

  • Maxman
  • http://www.facebook.com/ana.helusic Ana Helušić

    fuck you

  • reaper61616

    Who knows what headphone has this girl from first movie? :D Very nice appeariens and I suspect sound quality is out of orbit… :P

  • Babylonbwoy

    Waiting tomorrow for my SBH20 (and IM750) to arrive at home. Bought it just to not use the flap to much (no more Monster Beat Studio with my XZ, sniff).

    And please stop crying everyday about Sony, they don’t give a damn fuck about you going to buy another brand, and we don’t give a fuck too!

  • ppete

    Most likely the MDR-1RBT.

  • Ziich

    nice i was about to buy it but then i heard about the sbh50 and i am kind of curious. if it is not much more expensive then i will go for that instead.
    but please tell us about your experience with it once you get it

  • Kev Stadlhofer

    -1

  • Anaspimp

    NO FUCK YOU, YOU DUMB PAUPERBITCH! GO LICK SONY ASS SOME MORE AND SPAM THE INTERNET WITH BULLSHIT ALL DAY LONG, YOU FUCKING NO-LIFE!

  • Vlad S

    Nice! But only if it wouldn’t stop working (NFC I mean) after some time. Same thing with the GPS (both need a phone restart to work again). I cannot use sport tracking apps or Smart Connect with these not-reliable technologies. Probably they will improve in time. Cheers!

  • Michael Hofmann

    Sony MDR – 1RBT

  • Andreas Kießling

    This ads are amazing!
    And I see that I use my NFC really rare.

  • http://www.facebook.com/ana.helusic Ana Helušić

    Nope fuck you dumbass hahaha, pederu mali hahaha

  • Felipe Pimenta

    Only if I had money to get all that stuff with NFC…

  • Sri lêhn

    What a surprise! I kwow the waitress in the 2nd ad! hahaha NICE SARITA! NICE!

  • jag

    I want to buy that bravia!!

  • http://www.facebook.com/people/Rene-Pedroso/1076467708 Rene Pedroso
  • xtarsam

    marketing is marketing, production is production, dude

  • ManRaj

    That’s how Sony does it, just Amazing!

  • Jason Wang

    I don’t think anyone around me uses NFC, though I can really see the potential. The technology is too new, and it is currently sitting in the settings untouched.

  • Babylonbwoy

    Got it ! Nice headset, sounds is good and specially the bass, and worth the 50€ after just few minutes of testing it. The package is supposed to contain a wall charger but nothing in my pack, just usb / micro usb cable : https://www.dropbox.com/sc/ghrr3xdpot4l3ip/kt0fW9YXjA

    For the SBH50 we don’t know when and the price so I wouldn’t wait few weeks more and thus continuing using the flap…

  • Folk Hellfang

    Why would you troll a Sony centric site with anti Sony rhetoric? I guess it is funny, but a little… I dunno mass shooter-ish? That’s what they do right? Try to infiltrate then alienate niche communities, the big question is. Do you still have access to firearms?

  • rmond

    The NFC capabilities didn’t work as advertised. They beam file too easily.

    In real life, we need to put the phone back on back , very difficult to find a good and right position, and hold them still for 30-40 seconds without moving an inch. and they will start the bluetooth transfer.

    move a bit, and you won’t get anything. NFC tags is a good one, NFC file transfer still have a long way to go.

  • Un-named

    What planet are you on?

    NFC works instantly for me. Just tap both of the devices on the back of one n’ other and the file transfers using Bluetooth – I only have to tap it for a few seconds..

    I really like what is being done with NFC here, so much that I’ve just bought the head phones to go with my Xperia T and Xperia Tablet Z.

  • Please

    Samesung easily does more ‘marketing’ than Sony and so does Apple – Sony’s problem is actually LESS marketing than the competitors. I mean, you like barely saw an ad on TV until lately with the XZ

  • AndroidSuck

    Fucking android fags

  • Weak

    I really wonder how many ‘normal’ people in this world actually care about the android version they’re running expt for nerds like you – people here where I come from don’t even know what android version they’re running even when using a samsung phone, let alone a Sony.

    Oh and, a good production would mean shit if no one knows your product at all – just look at Apple, their products are not even remotely as good but yet they sell like pancakes because their marketing is just so high.

  • Yourself

    GO fuck yourself :)

  • Pingback: VIDEO: Sony showcase seamless connectivity with NFC | SoyaCincau()

  • I hate sony.. I am malik

    Mr. Kenichiro Hibi and Miss. Meena Bose

    I had Recieved email from Miss. Meena Bose, asking me to pay INR.
    19,495/- for replacement of defected Product, I have tried to explain
    you many time that the offer is not at all acceptable.

    I DO NOT AGREE OR ACCEPT THE OFFER PROVIDED BY YOU TO PAY INR.
    19,495/- FOR REPLACEMENT OF YOUR INFERIOR / DEFECTED PRODUCT.

    I ALSO HAVE VIDEOS OF YOUR SONY MOBILE STAFFS THROWING XPERIA Z TO
    PROVE.THE PRODUCT IS UNBREAKABLE.

    I HAVE SOME MORE PEOPLE WHO ARE READY TO SIGN A PETITION AGAINST YOUR
    PRODUCT XPERIA Z AND AGAINST YOUR COMPANY.

    All I want to know what does this sentence means written on your website :-
    ” tough enough to handle whatever life has planned.” ?
    was this written on your website to mislead the buyers with the
    intensions to do fraud to Indian sony consumers?

    About warranty its useless now to provide me with link after fixing
    it, because I tried it many time even before buying your sony mobile
    xperia Z inferior and defected product, and the link always failed to
    open because of some syntax error. I had also tried to access the
    warranty page on the website after the incident and still had problem.

    Again the warranty I recieved with the defected product was only after
    I finalized the deal and paid the amount through my credit card, the
    warranty should have been available to read by consumer before buying
    the product at the store.

    If the authorized Sony dealer would have informed me about the phone
    heating issue and other flaws and bugs I would have not even thouched
    it forget about buying. I had bought the product only after reading
    your lies and fake advert about the ” phone is strong enough to handle
    what ever life has planned. ” and after buying the product – I have
    undergone a lot of extreme stress and mental agony.

    I once again request you to please look in to the matter and get the
    defected and damaged product replaced with new and not the refurbished
    one. With no cost to be charged to me.

    Please let me know about your accpetance as earliest. Or I would be
    forced to take legal action against Sony Mobile at the Court of Law at
    both Cosnumer Court and Civil Court for Justice.

    Please note-

    In case you fail to resolve my complaint at the earliest, I would be forced to:

    – Ask my lawyers to file a consumer complaint against you for gross
    negligence, and deficient service, as well as additional compensation
    for mental agony and legal costs;

    – Ask my lawyers to consider the filing of a civil suit against your
    organization;

    – Start a sustained online campaign spreading the word about the
    appalling level of service that I have received from you; and

    – Issue press releases online and in the print media.

    I hope that I do not have to take these steps and look forward to an
    amicable resolution of this issue.

    Warm regards,

    Malik Sundrani.

    maliksundrani@gmail.­com
    00919930055761.

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