Kaz says Xperia Z heading to a US carrier “very shortly”

by XB on 31st May 2013

in News, Xperia Z and Xperia ZL

KazSony CEO Kazuo Hirai has been talking at the D11 Conference in the United States and spoke candidly about the company’s position in that market. Talk of an Xperia Z heading to a US carrier has been mooted for a while now, with all signs pointing to T-Mobile. Kaz confirmed the US availability at the conference, although he gave no hints as to who it will head to.

“We will make an announcement about the Xperia Z with a carrier very shortly,” said Kazuo Hirai. COO Phil Molyneux followed this up saying that it could launch in the coming weeks. Kaz pointed to increased marketing in the region to help sell the device and noted how the Xperia Z managed to stay atop the Japanese best-selling charts for six weeks in a row.

“We were able to do that — it’s above and beyond Sony technology. It’s the Sony brand. Think about the marketing prowess we bring, ” Hirai said. It won’t be easy to crack the US market though and Kaz admitted that “we still have a lot of stuff to do here in the market, there is no question about it.” However, Hirai believes that Sony has the necessary building blocks to succeed. “I firmly believe the DNA is there to be back in that position,” Hirai said.

Via All Things D.

Thanks @inskylinecii!

  • Tushar Jaiswal

    nowadays nothing more important that receiving jb for xperia s/sl and acro s :-P

  • sfordesign

    you forgot ion, just like sony

  • fuckoffjapdude

    Who cares about this shit!? im updating! i got my jb already

  • Atlas

    Always so fucking late… that’s why Sony never can win its competitors like Samsung and Apple.

  • sonyfanboy

    In that interview, he misspelt cybershot cameras as cybershot phones. oops its the upcoming one

  • SonyFan

    where are the 4.2.2 Update trolls for the Xperia Z??

  • Arokhantos

    Don’t think i buy sony android devices anymore unless they really speed up and stop releasing buggy devices, i still like the hardware so hope their be stock android experience smartphones as option also that updated by google.

  • Concha

    SONY’s way of shortly and average technerds shortly, isn’t the same. The 4.2.2 update will probably arrive sometimes in July/August. But I can’t say that I actually miss the 4.2.2, because the Xperia Z is outstanding on 4.1.2…

  • bimmersonygasm

    This would be much better news if it said announces the xperia honami to come stateside soon!

  • SonyFan

    Sony wants that all phones have JB and then they will roll out the 4.2.2 for the Z…so now all phones have JB…xperia s/sl/ion/acro s/p/j/v/t and so on….
    And the story with sony lund…if u now that…sony lind already finished the 4.2.2 for our Z…i think they will roll.out midd/end of june….21.06…

  • Joseph Lease

    I love Sony and am super loyal… But they really need to get a clue and wake up! The US is a major market and leaving us behind only hurts the company. They need to let go of a few people in charge and vamp up the executives with a more understand, youthful and quick staff- boot out the old heads in charge already!!!

  • Ashua

    And now Sony is planning to storm the USA in big style with the Honami phone which is planned to be released in the United States and global after Japanese and Chinese varients are released. Can’t wait :)!

  • Then what are you going to buy? I keep seeing your comments that you will stop buying Sony but you’re having problem with the others company already.

  • Folk Hellfang

    This has been nothing but the most tantalizing oral pleasure that never gets you all the way since CES. Sure I could reach down there and help out (buy unlocked version), but damn I don’t wanna help… I think you get the metaphor. Holding out is killing me.

  • im xperia s owner..
    i didn’t forget 2011 xperias owners…

    actually im still very angry for them…until this day !

    i don’t know about the rest of you ?

  • Arokhantos

    Why ask when already answered that question in post you respond to umad?

  • wat?

  • Arokhantos

    What are you stupid or something?

  • Not as bad as your English.

  • Arokhantos


  • Tushar Jaiswal

    i had xperia arc… but when i came to know that it wouldn’t receive jb, i sold it to buy xperia s….

  • Tushar Jaiswal

    did sony mentioned ion while listing d phones that’ll receive jb during d end of may? o_O

  • Evita

    I do wish that Sony negotiate to land sponsor name such as Xperia stadium in NFL / NBA / maybe NHL, they would be much quicker recognition in US market combining with carrier marketing budget throw in constantly for next 2-3 years.

  • Evita

    they may have broader chances in US, look at Samsung for example they partner with Chelsea in English Football Premier League for years.

    Sony has do some in European Champions League but I’m afraid it quite not enough to compete in long run race with hefty Korean marketing budget.

  • Magnum

    Better skip to android 4.3

  • Magnum

    I hate stock UX in fact fucking hate android as well, I bought xperia devices becuase they are from Sony, I just love and believe in Sony.

  • xp

    Will update be available via Update Service on mobile (xperia s)

  • Gregg Lowden

    Sony has never had presence in North America. The issues with Z/ZL series will enrage North America users. They lock to carriers and updates take even longer thanks to Sony’s already slow cycle – Ion and S waiting until 2013 for 4.1.2? Z/ZL still running 4.1.2? The S3 is seeing 4.2.2 officialy soon. Sony has to step up big time as Samsung very entrenched.

  • sfordesign

    but the difference is that only ion still not has jelly bean yet. it’s now june

  • DoucheyTuesday

    Pah if he had been speaking candidly about their US market position he would have said ‘we are inside Shitsung’s arse and not in a good way!’

  • DoucheyTuesday

    Don’t get it at all but it was quite funny

  • DoucheyTuesday

    Traitor! The Arc is a design classic, too.

  • DoucheyTuesday

    It would help if their phones had the latest and best processors..as Sony customers we deserve the best and nothing but the best. Shitsung customers deserve shit.

  • Ashua

    But Sony does have a music and film studios maybe they can do a marketing blitz with the advantages they have which could equal their South Korean. counterparts.! :)!

  • Tushar Jaiswal

    in terms of looks, arc was best :-)

  • Kidzilla

    Yes… Maybe Sony should use thier artists (Will Smith, Beyonce, Pink, Usher, Avril Lavigne, Taylor Swift, Chris Brown, One Direction) to promote Xperia Honami in the US.

  • yup , now apologize from the man…

  • InspectorGadget80

    i GIVE UP thought it was comin to AT&T. I’ll wait for the HONAMI MONSTROUS phone n buy it unlocked

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