100 Xperia Z smartphones used for unique fashion shoot

by XB on 11th August 2013

in Videos, Xperia Z and Xperia ZL

Xperia Z Spiral RigSony Mobile recently collaborated with fashion designer Christopher Raeburn to celebrate his latest collection for London Fashion week. Sony managed to create a custom-built spiral rig made up of 100 Sony Xperia Z smartphones. The idea was that the spiral rig would capture every angle of three transitions that model Sera went through.

The video is part of the ‘Xperia Z Versus’ project and whilst you don’t see too much of the phone itself, the video was designed to highlight the low-light capabilities of the Xperia Z camera. Click through to see the “bullet time” results below, including a ‘making of’ video showing the custom software, bespoke apps and a wireless control system.

  • Keon Fraites

    They should post all the pictures that were taken.

  • Babylonbwoy

    Wonder why they didn’t choose a beautiful female model…
    They say it is to showcase ability in low light but they use professional equipments to do it even if they use Xperia Z to take the photos…

  • Sanoj

    Any update news for XZ

  • Asad Ahmed

    what u want??
    it is already running on 4.2.2 man

  • Camilo Uribe
  • sadasd

    Yeah Sanoj you fuckinng punjabi indian cuunt

  • Xperianss
  • sfordesign

    OMG Sony is bragging their shitty phone camera again, and this time is low light.. please Sony, stop lying to your customers.. seriously

  • Mac

    Yeah yeah..
    u got time 2 do things like this but not give us in the xperia S family have our fully working Jelly Bean..

  • Cristi13

    Oh Sony, we all know this isn’t xperia z. So what was it, your new DSLR or a pro camera?

  • faggot

    fuck off with your xperia s bullshit. no one gives a fuck about you.

  • gere

    hahah “unparalleled low light performance”


  • gere

    you can really see how bad the displays are. they don’t even produce uniform colors. i think those are xperia zs they could no longer sell. rejects. they just need some way to make use of them.

  • Babylonbwoy

    Do you think that it’s the same people who do marketing and develop the firmware and then they go to the store (all over the world, of course) when released to sell themselves the handset ?

  • Babylonbwoy


  • Babylonbwoy

    He doesn’t own it, otherwise he would have known that…

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