Xperia A’s huge success in Japan shows why Sony was wrong holding back on the Xperia ZR

by XB on 13th August 2013

in Xperia - Japan Models, Xperia ZR


Xperia ABloomberg Japan recently reported that the Xperia A (SO-04E) is selling like hot cakes for NTT DoCoMo. Senior Executive Vice President, Kazuto Tsubouchi, told Bloomberg in an interview that the Xperia A is well on track to reaching two million units sold by the end of September. As at 4 August, it had already sold 1.24 million units. Quite impressive since it only launched in mid-May.

Partly this has been driven by a ‘top two’ strategy of focusing on two handsets (the other being the Galaxy S 4) as well as promotional discounts, but there’s no denying the attraction of the handset. In fact the Xperia A has been outselling the Galaxy S4 pretty much 2:1. This makes it even more perplexing to us why Sony only gave the western equivalent of the Xperia A, the Xperia ZR, such a limited global release.

The Xperia ZR is clearly an attractive handset to many and we have had many emails asking us if it is coming out to a particular country. Yes, we can understand Sony’s marketing dollars are focused on the Xperia Z/ZL (and soon the Honami), but at a decent price point, the Xperia ZR would have done very well for Sony. Anyway, Sony has made its decision and it will be interesting to see whether it has any similar-specced handsets that it plans to push at IFA.

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