Sony QX10 and QX100 promo video leaks

by XB on 3rd September 2013

in Accessories, Imaging, Rumours, Videos, Xperia Z1

Sony QX10 and QX100 promo videoWe have already seen extensive leaked pictures of Sony’s new DSC-QX10 and DSC-QX10 ‘lens-style’ cameras. However, a day before the full IFA reveal, a new promo video for these nifty smartphone accessories show just how it works in practice.

The video shows the one-touch connectivity between the lens and smartphone, launching the PlayMemories Mobile app. It also highlights touch auto-focus, manual control and the ability to edit and share photos using apps. From the video, it looks like mounting the lens to a smartphone will be quick and easy, but it also shows the camera attachment case that will be available for the Xperia Z1. Check out the video below.

Thanks Colin!

  • Kaloyan Stoychev

    Do want!

  • Jesús López Sotelo

    Still a better story than Twilight

  • Jesús López Sotelo

    Agree. Can’t wait.

  • Thai Vuth

    it is awesome …. love u SONY !! :) anw, what about the price?

  • Ghareeb Saeed

    Eye-Orgasam!!!! SONY.

  • Ghareeb Saeed

    Eye-Orgasm!!!!!! SONY!

  • Zóélkårnåín Phåntómhívé

    oh SONY !!!! the truly innovative company . LOVE IT!

  • raxxta

    Good apart from the bit where he shares to Facebook…that seemed a little unrealistic. He’s totally an Instagrammer/ Streamzooer or maybe a Flickr, EyeEm type of photogeek :)

  • Keon Fraites

    This is just too awesome hoping to see a price-tage of 100-200 :D

  • Lucian

    Awesome!! I want it!!

  • Lucian

    QX10 – 250$, QX100 – 450$ (camera with same parts – RX100M II costs 750$).

  • Keon Fraites

    Hmm seems legit, I’m guessing the models (10 and 100) refer to zoomX I guess?

  • Ghayyath El Masri

    beautiful commercial <3

  • Amit

    Can these lenses be used with Xperia Z Ultra and Xperia Z??

  • SeaTHX

    Yes! and other Android and iOS devices :)

  • Bill Lockhart

    I take photos all the time and I share them through facebook.
    don’t use flickr. don’t use EyeEm. Seldom use Instagram.
    Besides, I was so excited over the gadgets I wasn’t really paying attention to where the guy shared the photos he shot. :)

  • Chetan Reddy

    i think they will provide cases to attach lens

  • the original video:

    the original source:

    kudos to all the copycats which makes it so much fun to leak something…. not!

  • Lucian

    I think that QX10 has 10x zoom and max F3.3 aperture. QX100 on the other hand has cca. 3x zoom but max aperture F1.8 which is much much better. Also QX100 has ISO expandable to 25.600 as RX100M II.

    Basically QX100 will be a beast! :)

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  • DrKrFfXx

    1:06 Look how the USB flap is not properly closed.? He’s gonna regret it after that heavy rain

  • Purnama

    i hope sony launch promo buy Z1 get QX10/QX100 or with big discount..

  • Raj Singh

    I like these accessories. Cool.
    I do not like this commercial. Lame.

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  • panagi?tis

    no flash! it is fail

  • Mint

    Agreed. I’m not gonna spend 250$ for just a lens.

  • thinhpg

    (Hot) external Xenon Flash Accessories for Xperia Z, Xperia Z1 and Z Ultra, connect via NFC, more…

  • Alexandru Florin

    well it’s a better solution than samsung’s s4 zoom. In my personal opinion this is the best way for optical zoom in a smartphone

  • Thiago Guerreiro Bastos

    I was all excited and then I thought : where’s the flash? What is the meaning to spend money in lens that I won’t be able to use when the lights are not so good as it should be to take photos?

  • DrKrFfXx

    Not possible. Charging pogos don’t output current.

  • Babylonbwoy

    Looks cool for “spy” shot if you don’t want to be seen shooting!

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  • Babylonbwoy

    some user “forget” to tell their sources ;)

  • thinhpg

    I think that is entirely possible. Since Flast Xeon lights can be integrated battery?

  • arh

    I like what I see! MY wallet doesnt..

  • andi

    this is Handy with ” extra ” camera,… if u need flash the buy a ” real” camera,….

  • Lucian

    With QX100 and it’s 1inch sensor with ISO25.600 there is almost no need for any flash :)
    Qx10 will have ISO 12.800

    They probably didn’t include flash because of battery life. As it is now it will have battery for 250 shots and using flash this number would drop a lot.

  • DStyle

    This is a game changer. Well done Sony.

  • Basharca

    And then the Galaxy s4 zoom shit its pants lol

  • MarkLastiwka
  • GammaBurst

    So cool

  • ken

    This makes galaxy zoom look stupid.

  • blitz_arc

    IOS? they dont even have nfc.

  • Rizky Maulana


  • dfsef

    there’s wifi. nfc is only for pairing.

  • dfsef

    it’s quality lens. the lens of today’s best compact.

    well, i’m not buying because i really hoped for a physical viewfinder. there’s apparently none. if they just added a viewfinder there, that thing can be totally used without a phone. its price can then be justified.

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  • Rizky Maulana

  • Dexter Moregan

    I want it but my wallet doesn’t allow me to get. Y_Y

  • panagi?tis

    Ok so i give 250+ dollars for daylight photos. That’s normal?

  • Kaarthikeyan Swaminathan

    You have a better option, dont buy

  • matthew loh


  • matthew loh

    No Galaxy S4 Zoom 2 is already cooking in Seoul!

  • matthew loh

    and Twilight 2 and 3 and 4 …..

  • tositem

    Hope they will also release the case for Xperia Z Ultra

  • raxxta

    The more fool you then..thanks for the vote down.

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  • Babylonbwoy

    What the f is this ?

  • Babylonbwoy

    I was refering to this, that not means vicious shoots. If you thought that I think you are the most vicious one…

  • MyLive

    Yeah.. and they are really really trying hard to make ‘something smarter’.. and they confused like hell… :p

  • vrnmdn

    It qill use the flash of the mobile, that’s a stupid question to ask.

  • vrnmdn

    It will use the flash provided in the mobile, that’s a stupid question to ask.

  • panagi?tis

    Good luck with that

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  • andi

    Yes it is,…some like,…u buy wedding dress for 500+ and wearing only 1 time, it is normal?,…or u buy a gold for 1000.000+ but without diamond, it is normal? even the paparazi camera is without flash,..:)

  • Bill Lockhart

    your welcome! :D

  • xperian

    I wanna see shamesungs face now :D

  • WhyWai

    OMG! gonna get this with Z1 for sure!

  • Thiago Guerreiro Bastos

    Tss. Ok. Let’s see.

  • Amar

    A device such as the Z Ultra doesn’t have a flash. So it’s not a stupid a question.

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  • Doodlez DeAnime

    Does qx10 or qx100 support xperia active?

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