Xperia Z1 TV marketing campaign kicks off

by XB on 19th September 2013

in Videos, Xperia Z1

Sony Xperia best of youSony is launching a new global marketing campaign for the Sony Xperia Z1, with a strap line “The best of Sony for the best of you”. The TV advert does a great job of highlighting the imaging features of the Xperia Z1 in everyday situations for example getting the ‘best shot’ using Timeshift burst or live sharing via Facebook or taking shots underwater. The ad was shot in Barcelona and will run in over 25 markets starting from tomorrow, across TV, print, online, retail and digital. Check it out below.

Via Sony Mobile Blog.

  • fried_egg

    Good strong advert. Now, where is my phone! It was pre-ordered within hours of IFA

  • Pantelis Papakostas

    Very nice…

  • bezels

    dat bezel.

  • Bronson

    Any News on North America release date?

  • Killian Khoo

    Stop Complaining the bezel , if u are not interested in the phone get away troll ~

    If u are interested in the phone, just admin it , the bezel is nothings ~

  • skoog

    Yes I agree, the bezel is awesome as it give you great waterproofing. (compare the S4 with the S4 active and you will see the same kind of bezel)

  • LAce

    You’re just jealous cause you can’t afford to have one. Poor You.. Such a pity.

  • fried_egg

    is the bezel any different to the iphone5s ? when ever you see “artist guesses” at the next iphone it has zero frames, yet every real phone actually has large frames… do people complain about iphones bezel? no. it looks fine. yes, some are thinner, and one day we may well have edge to edge screen… which would be “wow” but it if the sides are there to help fit in the features inside, then long may it remain… after all, you need some gap between holding fingers and the screen or it will forever be reacting to the way you hold it rather than the finger swiping it

  • Ben Lim

    Amazing ad. :)

  • Micro

    Hi troll, don’t have school today?

  • Micro

    Yay, and the Smart Watch 2! at 0:27 it was discretely on the man’s hand.. <3
    I am so happy I got the Z1, now I know what "be moved" really means! :)

  • Ambroos

    Saw this ad last week at the introduction event over here, was impressed!

  • xperiax10.awesome

    Focus more on advertisements Sony – reach to masses & let everybody know that there is something other than iFails & Samesungs !!

  • Billy de Fretes

    as usual, sony is the best for advertisement without mocking others :) class is permanent

  • bezels_the_returns


  • Carlo


  • Micro

    Sony did a great job actually last time with the Z series, especially tablet Z. I wish there will be more ads like that, they are really good and makes you want all the stuff. But you can’t stop a train, and you can’t move blind iDiots..

  • Carlo

    I just copied this from my post on Xperia Z1 Manual.

    “Some people just don’t understand. THAT BEZELS are supposedly Huge because it is WATERPROOF.. ok? WATERPROOF! and when you DOCKED the phone (Oh, yes we have a docking stations, sorry iLosers and SAMbugs, you don’t have one of these) you could still see the whole screen…”

    Also, I’m pretty sure that some of these people complaining about bezels are just paid trolls by different jealous company.

  • Carlo

    dat face of yours.

  • Battal Aljadei

    1/2.3″ camera sensor + 20 MP and NO “optical image stabilization” !
    No walkman chip but a walkman app (which`s a music app as thousands on android store) advertised in each marketing campaign of Z1 ?

    how cheap is that SONY !?

  • Ghareeb Saeed

    Middle east ??!!!

  • Chad R.

    Very nice. I really hope Sony shows us some Z1 love in the states soon. I am a current Windows Phone user and i’m itching to switch. I was thinking about getting the ZL in Red but I just feel we are so close on the Z1 I know I should wait! The suspense is killing me :)

  • Colby Leong

    I really hope that Sony pushes Z1 commercials in the U.S….then again I like having the best looking phone there is, especially in a sea of S4’s and 5’s.

  • Rene Pedroso

    Did they or are they changing the names of the apps from ”Album and Movies” to ”Cyber-shot and BRAVIA”. Check the 0:51 mark

  • Micro

    wow, indeed… O_O

  • Killian Khoo

    If Sony really included that u sure u can afford it ??
    It sure will cost u at least 1000 USD at base at least ~
    Dont be joke dude , if they really included such feature it in it will only let those who will to buy Sony product to get away due to high price compare to other brand ~

  • Sen. Rockie

    Dude watch some samples on YouTube, the BIONZ processing somehow works like OIS! The stabilization is great!

  • David Lettinga

    Great ad, not put it on TV and show people the product you’ve made

  • Battal Aljadei

    i`v already done that before i comment on this issue, you watch it here:

  • lol

    i not buy any flagship unless include IGZO technology and new type of battery

  • K!NG M$

    Yasss! you’re right Sony have to focus on advertisements because now no one pays any attention to Sony’s products any more.
    Like I said, Sony is just old whiskey in a new bottle. So fucking bored!

  • ChrisC

    Cannot agree more?That’s one of the reasons I love Sony?

  • ChrisC

    Should focus more on the material used. Tempered glass with aluminium bezel are just gorgeous, luxury, and can easily beat all other Android’s flagship.

  • Battal Aljadei

    it`s a sound enhancer & amplifier chip as many others !

    and for the price you must admit that SONY has a problem on pricing their products features not the cost of the manufacturing that feature !

  • Micro

    oh, not you again… don’t you have any homework to do? Parents know that you use their laptop?

  • Rob

    Who the hell wants new whisky?! Aged 18 years or gtfo..

    Dumbest analogy ever..

  • Killian Khoo

    If Sony do marketing like HTC One with Beats Audio ~
    And sold it like Samsung pancake , they sure lost a lot like HTC ~
    Even u said so, how can u explain what is going on with HTC ??
    It is for the survival of the company not the survival of phone dude ~
    They maybe going to do soon ~
    But that maybe in future ~
    As not everyone know Xperia due to Heavy Galaxy Marketing Ad all over the world ~

  • kaostheory

    Focus on releasing the damn phones! Looks like they might do it with the Z1,but so far there has always been a Japan specific model or different models released in different countries. Wanted the V, then ZR, looks like I might get the Z1 but if camera doesn’t pan out, I’ll fall back and get the ZR off contract.

  • Babylonbwoy

    What a shitty ad video again, sony is good at designing mobile but their support is shitty (many issues these past 2 weeks, tons of emails and phone calls,none solved) and their advertisemnt as well. I’m tired of them and thinking about switching to Xiaomi Mi3… at 350$.
    Why paying 700€ for no support at all when I can buy same specs for half the price ?

  • Babylonbwoy

    Nah, lots of sony “loyal customers” are disapointed, it’s just that.

  • Jesús López Sotelo

    Without the huge bezels, you couldn’t fit that camera. And if you fit the camera on top, you couldn’t make it smaller on the bottom. Besides, I like the size of the bezels because I can hold the phone for longer with my thumbs when viewing the Z1 on landscape.

  • JohnConnor

    You’d buy a Chinese phone? hahahahaha.
    Good luck dude. You’re officially rocking “Made in China”

  • tositem

    Loving it!

  • bimmersonygasm

    They say global all the time but I guess global doesn’t include the US for Sony. Not once have I seen an ad for the Z on T-mobile in US

  • Battal Aljadei

    There`s no comparison between SONY & htc even in marketing .

    all i;m saying is this: SONY has acquired SONY ERICSSON ( Which`s included many smartphones features )
    But SONY updating their flagship faster with none SONY features and very slow on SONY features !

  • Colby Leong

    I know right, who the hell pays attention to Sony anymore. Certainly not the millions of people all over the world who purchased the Xperia Z within the first month of it’s release, frick those guys right?

  • Colby Leong

    That’s one thing I like about Sony, it isn’t the biggest like Apple or Samsung. or as small as Nokia, they don’t rely on any tricks, or bad mouthing to gain a following. They do it the right way, through innovation and listening to what the consumers have to say, no one else.

  • jag


  • vigneshprince

    yeah Xperia Z was the best phone when it released! but now X Z1.

  • Babylonbwoy

    Where Sony are made you think ? Mi3 is not average China made smartphone, Xiaomi is a well known brand, search a little

    Mi3 will be the first samrtphone to sport a new S800 (Tegra 4 in some region) with boosted capabilities, 2G RAM, 13MP, Full HD 441ppi, MIUI v5 ROM, etc. You can even use the touch screen with gloves!

    They just hired Hugo Barra from Google to become vice pres of Xiaomi.

    I’m still a Sony “loyal” dumb customer all my system is Sony, but I’m really disapointed by what happened with them these past two weeks (at least with french support, they sent me a communication agency when I asked them to help me fix the pre order disaster here), not competent people, lies, not responding messages, false informations, etc. I spent hours trying to pre order the god damn Z1 + BT Headset during a week maybe and tried maybe 40 times with different bank account, paypal, by phone, did every thing humanly possible to spend those fucking 700€ and none of them helped solve the issue. To this day I still don’t know what was the problem. I don’t call that a premium support and come on which company refuse to take 700€ from a customer ? this is crazy, so now I’m tired and they can go to hell with their z1.

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  • Babylonbwoy

    They are lying again, they show someone taking picture in sea but if you look at the bottom the warning says “only in fresh water and not more than 30mn”. Why not showing a tap water cleaning instead of lying ?

  • Babylonbwoy


  • Brad Williams

    Well said. :)

  • Brad Williams

    I’ve always liked walking into a room and taking out my Sony to have the iBugs and the sameshit owners drool at my phone. And, the carriers always give them to us for free but want money for the other crap. I like our little secret just the way it is. :)

  • Kastu

    dont wast you time! fanboy like this have no brain.

  • ChrisC

    Can it be a lake or river, stupid?

  • ChrisC

    Then shut up and buy xiaomi! Wish you the best of luck coz you’ll definitely need it! BTW, I’m living in China and know much much more about xiaomi than you.

  • Babylonbwoy

    Any average user not used to sony waterproof handsets will think ok I can take pictures at the sea or pool, nobody reads warnings. Peoples who comes here know it but for average user it can be confusing.

  • Babylonbwoy

    They already waisted two months+ with the ZUltra, available in asia/india but not in western countries, when it will be released here it will be half outdated!

  • Babylonbwoy

    QX’s has optical image stabilization I think

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  • Babylonbwoy

    Don’t tell me to shut up, e-thug, I say what I want where I want. Easy to talk like that behind a screen.

  • Babylonbwoy

    I din’t not realize that I answered to a JohnConnor and now it’s a ChrisC who is jumpng on me ? What happened ? You hide yourself behind several accounts ? This alone shows that you’re acting like a pussy.

  • Jac5al

    Is this phone even going to be released in the US? I wan’t it but I don’t want to have to wait a crap long time for it to hit the states.

  • zockirrer

    love the spot
    love my z1 (coming from a XZ then a s4)

  • Bob dole

    Half outdated?! Did Qualcomm release a new SoC? Are they going to before the Z Ultra is avaialble globally? Is your head 2 feet up your backside?

  • Babylonbwoy

    They relase new high end device device every 6 months, it’s been available for 2 or 3 month in asia/india so only three month remains before they leak info about the next one…
    Please, don’t tell me that their strategy about relasing smartphone is clear, we never know which one will be available for which part of globe (V, ZR, ZL, etc).
    My concern with Sony is not about design or quality but with their support and sell forces… All services are externalized and it’s a mess when it come to define a global strategy.

  • Babylonbwoy

    Btw : qualcomm already upgraded it’s S800 MSM8974 AB with boosted performances, and I guess the nex SoC will be announced in january just like they did last time

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