Sony India held a press conference earlier today to reveal Xperia Z2 launch details. Sony India will launch the Xperia Z2 (D6502) on 12 May 2014 at a price point of Rs. 49,990 (£492, €598, $834). Freebies include a SmartBand SWR10, a flip cover case and six months of accidental damage cover.
The Xperia Z2 will be available across all key retail outlets in black, purple and white colours. Infibeam already has Xperia Z2 pre-orders up for the black and purple versions at a price of Rs. 49,990. Flipkart has also opened pre-orders.
Sony has a 10% smartphone share within India. Kenichiro Hibi, Managing Director of Sony India said that they are targeting Sales of Rs. 5,500 crore in FY14 and plan to launch over 30 new smartphones this year. Really? Does this mean we will see 30 Xperia models launch in 2014? We really hope Sony doesn’t dilute its brand.
The Indian distribution network will also be expanded to reach 12,000 touch-points, including 500 exclusive Xperia Lounge Stores. Sony will complement this with a Rs. 350 crore marketing budget.
Thanks Falesh, Nishanth and Sumit!