Sony Mobile’s big focus over the next year is to expand carrier relationships

by XB on 15th May 2014

in News


Sony LogoFollowing Sony’s full-year results yesterday, company executives reiterated just how much an effort it is making to expand its reach with carriers. It was a point that came up again and again in the earnings call, and we’ve included a few choice quotes below.

Everyone knows that Sony needs to do better in markets such as the United States and the company recognises this too. It says that it is in discussions with US carriers, other than T-Mobile. Recently we have seen a number of leaks for a Verizon-branded Xperia Z2, so it seems some of this discussions must have reached an advanced stage, regardless of whether we’ll see it appear or not.

Geographic and carrier footprints to expand in FY14

Casey Keister [Sony Investor Relations]: “In the Mobile Communications segment, which is now made up predominantly of our smartphone business, we plan on expanding our geographical and carrier footprints in fiscal ’14. Profits are expected to grow but not significantly, due to an increasing developing and marketing cost resulting from an expansion in our product portfolio.”

Sony talking to carriers in the US

Kenichiro Yoshida [Sony CFO]: “As for the U.S., we are currently providing our mobile phone to the T-Mobile. And as you know, relatively, T-Mobile market share is small. And currently, we are talking with other telecom carriers in United States. Also, in China and also in Brazil, this year is a challenge year to expand our business domain.”

Focus on expanding carrier relationships

Kenichiro Yoshida [Sony CFO]: “We view the smartphone business as a B2B business, with the telecom carriers as our customers, and therefore, we are working hard to enhance our relationships with them. We are also focused on managing operational risks.”

  • mwhite5471 .

    Well doh!!!

    Hard to meet sales goals with no one to sell too!!!

    Come awn SONY…got $1,500 burning a hole in my pocket for a Z2 phone and tablet.

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  • goldenblls

    They’re certainly taking their time but I guess they just don’t have the marketing bucks of other vendors.

  • Gitarooman

    and that supply chain……..

  • Billbond4

    Very true in Ireland, two carrier exclusives with z1 compact and Z2
    Never had phone exclusives before just colours

  • Wolf0491

    I think its good for people in US although I’ll probably keep buying unlocked like I always do

  • H-R-K

    In USA Sony must need carrier.

  • Raj Singh

    About time. I like buying phones outright, unlocked but this will be a good way for Sony to get their smartphones to consumers. They need the sales. Marketing isn’t so good in North America though…

  • Jon Crawford

    Explains why UK sim-free Xperia owners have to wait & wait & wait & wait …. for updates

  • Guest

    Should be “no one to sell to” not too.

  • Danny

    They also need to release updates for carrier based phones sooner, or at least rush the carrier. my xperia Z C6606 is still running 4.2.2 while unlocked version is waiting for 4.4 next month. Last updated in November 2013. My Z1s is running 4.3, Z1 already have 4.4 Kitkat.
    Need to keep carrier based variants up to date or why buy it?

    Fyi, both are T-Mobile USA.

  • Timbo1

    tmobile is also part of the blame. All carrier branded phones generally, although not always gets the updates much later than unlocked models unfortunately.

  • James Earley

    The Z2 is an exclusive in Ireland? Which network?

  • Billbond4

    Vodafone have exclusive,and it’s available now
    O2 have it coming soon

  • Michael Hofmann

    Sony also needs to up its Tablet game, with a few more variants in different sizes and price points, more potently now that Vaio is going.

  • InspectorGadget80

    Bout damn time. if sony would of put the Z original on every carrier their sales would sky rocket. hopefully 2015 WILL BE THE YEAR OF SONY in the U.S. like to SEE a SPRINT MODEL AS WELL as prepaid

  • InspectorGadget80

    CARRIERS

  • Billy de Fretes

    you mean this carrier?

  • Tim Westerholm

    Happy I live in Sweden! Here’s all phones are available via all Swedish carriers. Only thing is that sometimes you can only get a specific color from just one of them, that’s all. But they are rare colors like Purple or Pink etc, but as I said, this is only sometimes. Anyway, if you buy the phone in a store, it will be unlocked and available all colors.

  • Sture Karlsson

    3 Sweden bloats and locks(bl) the device. So any but them is fine :).
    Only problems I have with our carriers is that you have to pay 800+ sek if you want anything above 10gb surf…. I want unlimited data god dammit…. For a reasonable price

  • xPnoyStar

    Gotta agree with this.
    I want a Xperia Tablet Z 8.0 !! :D

  • Danny

    Yes, That’s why I blame T-Mobile more than Sony. Sony provided the updates, but T-Mobile is sitting on it for too long, adding T-Mobile brand and features. This is the major reason why I don’t like branded phones.
    If Sony Is releasing it through more carriers, I believe T-Mobile will have to up their game and support since they’ll be fighting against other carriers like Verizon, Sprint and AT&T if they are also carrying Xperia phones.
    T-Mobile can do it now since they are the only one who have it here.

  • Richard Francisco

    sony make an 8inches tablet z and affordable 7inches tablet pls

  • Shamoy Rahman

    Xperia Tablet Z4 is a market killer.

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