HTC to follow in Sony’s footsteps by breaking its yearly flagship upgrade cycle

by XB on 20th May 2014

in Rumours

HTC_One_M8_Prime.GIFThe image below has just been leaked by Evleaks, who says the handset is the upcoming HTC One M8 Prime. It is rumoured to sport a 5.5-inch QHD (1440 x 2560) display, Snapdragon 805 chipset and 3GB RAM. The handset is said to be made out of composite aluminium-silicon carbide material as well as being waterproof.

What’s interesting is that the HTC One M8 only recently launched, so if these rumours turn out to be true it would leave current M8 owners with a bad taste. Samsung are also rumoured to be launching an update to the Galaxy S5, dubbed the S5 Prime which would also sport a similar resolution display. Sony may get scolded for openly having a twice yearly flagship policy but at least everyone knows where they stand. However, given the competitive nature of the market it seems that the other biggest Android manufacturers plan to follow Sony’s lead.


  • Micro

    They laugh at Sony, they criticize Sony, but they follow Sony anyway. I knew this day will eventually come. I just knew it. Hail to the new crazy-rate-flagship-releasing leader ;]

  • Guest

    They’ve all went full retard, it’s just rediculous .

  • Battal Aljadei

    No body doubt the history of Sony and the japans on electronic and hardware, and no one can doubt that the most important electronic component on “most devices” is the Central Processor Unit ( CPU ),

    what i blame Sony for is that it’s the oldest electronics Japanese company and still depending on new companies for it’s CPU’s ( AMD-CPU is on sony’s playstation & Qualcomm-CPU is on Sony Xperia flagships & Mediatek-CPU is on Xperia med-range devices ), while the thing is Sony must be #1 CPU maker in Asia at least, instead of being so depended on other companies .

  • Tjaldid

    Didn’t they already do it with HTC DNA and Butterfly?

  • anon

    haha! so sony got it right then. look at them following sony’s lead. finally, the sleeping dragon has awoken and is set to reclaim the iron throne. *cue GoT theme song here*

  • xperia

    and look how all of them suddenly began incorporating waterproof quality in their phones. first, it was samsung. now, htc. are we seeing a waterproof iphone too in the horizon? lol!

  • BruceLeeRoyJenkins

    This whole “Prime” thing better be a passing fad. All these higher spes should already be in the flagship they released a few months ago. It’s one thing to make it a 6th cycle, then it’s another to release your low range flagship then release a better more premium one later.

  • xili

    Business aint that simple as you think, why would Sony need to take the risk on spending millions or even billions on investing on something that is Sony not comfortable and yet saturated and super competitive?

    Look at Intel and AMD, after few years, these two PC CPU giants still struggling to squeeze in the mobile CPU market. Look at ST Ericson’s Novathor, simply get killed by Qualcomm. Look at Samsung, after earning billions from its infamous Galaxy lineup and even dominating the global smartphone market for more than 35%. Samsung’s Exynos processors still only used only on few of their own devices in some region, simply because Samsung knows that their Exynos simply can’t compete with Qualcomm’s snapdragon in term of reputation, market availability and etc. And you think Sony who is still struggling in getting their business right on the track can handle this??

    While on the other hand, Do you know that most of the high-end smartphone camera used Sony’s image sensor? Even Samsung who has its own big digital camera division also used Sony’s image sensor on their flagships? (Though Samsung finally used their own image sensor on the latest S5)

    It is not Sony doesn’t want to make everything makes by themselves, but they simply can’t and outsourcing is the only and best option for them right now on those areas that Sony are not comfortable/familiar with.

  • ryanmelendez93

    Let’s see what Sony would bring to the table with the Xperia Z2 Prime or Z3. This kind of business move doesn’t seem right, and is more designed for people who can afford to pay full price for new stuff every few months.

  • JHMBB2

    I kinda like Sony’s 6 month cycle, I was annoyed at first, but it’s kinda cool and exciting. They have enough upgrades to make each device worth it to a person who’s looking for a phone at a particular time.

    I am still on the Z while many are on their way to the Z2. Heck, the way things are going i may just wait on the Z3. Sure the Z4 will surely be around the corner, but I may as well stick it out till the Z6. ha

  • Diogo Simões

    I just saw this news :
    In portuguese:
    “Rumor: Sony deve anunciar Xperia Z3 em agosto
    Matéria completa:

    “And on Tuesday (20) Phone Arena ran the images coming from a Chinese source, with pieces of metal that supposedly already in the third generation smartphone.”

    “The Xperia Z3 would be made ??from stainless steel, with liner made by Physical Vapor Deposition (PVD)

  • Dario Digregorio

    The htc one prime is just an other smartphone and Not a New One its also bigger then the One.

    It’s like the galaxy s and the galaxy note
    htc did that Since the sensation there was the htc sensation x and xe and also the one x/x+.

    So htc did that before but this Time they bring out two Different flagships like samsung did this for years.

  • HTC have the One Max already, for M7, why didn’t they just call it One Max M8 or whatever M8 then?
    not disagreeing btw

  • AudioInjectedSoul

    I got the htc one m8, but can’t say the prime gives me any bad taste in my mouth…

  • SonyXperiaBug

    They will find themselves struggling by copying Sony’s business strategy. IMO, this kind of strategy is specific to Sony coz they have been silent in terms of “Smartphone” market in the past few years since they parted with Ericsson. They need to do this to catch up with the leading smartphone manufacturers and so they have been successful by doing this 6month cycle. It’s so exciting to think how they will battle Sony in terms of new innovation in that 6month cycle esp in terms of hardware technology hahaha… I wish them good luck, now Sony is no doubt has regained it’s crown as the leader in electronics in all aspects… How I wish Sony improve it’s software coz that could be their downfall… and also put back the camera technology they have used in Sony Ericsson Cybershot phones as I remember they even put real camera parts and mechanisms and Zeiss lenses to their previous phones not depending on the Chip nowadays like Snapdragon coz Sony Cameras performs well with their own hardware not just depend on the Snapdragon chip which is soley they used just algorithms and software the cause images not as good as the quality the real camera parts produced.

  • Afzal Zainal Rddz

    I had no problem with sony revealing new flagship 6month cycle. Cause between revealing n releasing there are a gap of time frame. Plus it will be a boring news to read if most manufacture releasing per-year flagship and just making it ” limited edition ” ” new color ” ” new meterial limited edition ” .

  • Brad Williams

    Why are we seeing this?

  • Brad Williams

    That’s just a nonsense argument. That is like saying Sony Vaio or Dell, etc, should not use a Intel processor. :/

  • Gamer


    the fact is that sony always failed , 2 flagship + 1 year support
    samsung : 2 flagship + 2 yeasr support

  • Bunny

    is M8 good? was thinking to consider the phone, but I have never used any other phone other than SONY

  • BruceLeeRoyJenkins

    Sony is the best glass and aluminum devices out. Aesthetically it beats the M8, physically the M8 does have better handling. All the Omnibalance proves is that Sony can not only put in the best tech at their disposal in their mobile devices, but wrap it all up in a pretty glass and aluminum bow.

    If Sony does use aluminum it will no doubt be much better looking than the M8 and 5S. In most reviews comparing the Z2 to the M8 and 5S they put it either on par or better in the design department.

  • BruceLeeRoyJenkins

    Honestly I’d be pissed. I spend all this time, saving money for the best my favorite OEM can offer, then only a few months after the release they decide to send out this newer device filled with all the crazy high end specs that I expected to be in the model they just released. Sure it could just be a better screen and improved design, but that’s not the point, it’s the fact that I would’ve spent all this money on something I could have easily overlooked for a better version.

  • BruceLeeRoyJenkins

    I’m still not sure about the 6 month cycle thing, I do get the reason behind it. Honestly, for me when you see this new device, or even read reviews, they always compare it to the device before it. At least the Z2 had a few more improvements than this so called HTC Prime will offer.

  • xperiaDROID

    I don’t like the 6 months upgrade cycle tbh, your phone will get outdated very quickly. And also, this “Prime” thing is just ridiculous, what’s with all the “Prime” this year? If you want to make your flagship better, you should’ve done it on the One M8, not releasing another flagship, HTC.
    Yearly flagship upgrade cycle is better imo, I’m talking about you Sony and HTC.

  • xperiaDROID

    Why aren’t we seeing this?

  • laci_csk

    Two flagships in a year is good or bad?

    Some Sony users think: is bad, now everybady find this thing good?

  • asian101

    Everything is great except the camera.

  • fried_egg

    twice a year is the way forward…. technology moves that fast so you do not end up selling a phone that looks “out of date” after the initial few months for the rest of the year, you get a chance to correct design errors that proved unliked (although that is difficult for major changes as the replacement would be in a late design stage when the earlier model was being released)… however sony wasnt the first.. many models had “i” models or other warm ups… some even make changes without really telling anyone… like samsung does with its change of chips but not model name… unless you have apples “cult” forgiveness for being “old” then you need to play the replacement game

  • AudioInjectedSoul

    I’m really happy with it and will probably keep it for a long time. The camera is really not that bad either! The ones complaining most about it is the ones that don’t own it, haha :p

  • AudioInjectedSoul

    What’s so crazy about it? A bit more powerful processor, maybe a bit better camera and a higher resolution display. This really does not come as any surprise to me. I don’t even see it as a replacement for the M8, it’s more of an upgraded htc one max. I like the design of the M8 better, I don’t like that they’ve repositioned the jack input to the top on the prime, I don’t like the camera stick out from the body and the orange color around it. The size of the M8 suits me better. Even if I could replace my M8 with the prime for free I wouldn’t have done it. The M8 is like the perfect phone to me.

  • BruceLeeRoyJenkins

    Replacement to the HTC Max is fine, but its just the whole idea of releasing a flagship, then releasing a more premium, more expensive one just months after.

  • AudioInjectedSoul

    They haven’t released it. We’ve merely seen a render of the device that pretty much anyone can make. Htc hasn’t confirmed anything and it’s just rumours, in fact, HTC’s Senior Global Online Communications Manager, Jeff Gordon, has said a that a well known leaker has been completely wrong about at least two of his “leaks”. Even if it’s all correct, the device won’t be out until a few months anyway. By that time I’ve already had my M8 half a year. In comparison I’ve replaced my Xperias every half year since the original Z, does this make you pissed at Sony too?

  • BruceLeeRoyJenkins

    Yes it does make me pissed this whole 6 month cycle is just bull, no matter how they spin it or what new name scheme they come up with

  • Ali Bach-Tobji

    bad news for me, because now they are aware of Sony’s growth and they will try to counter it

  • AudioInjectedSoul

    Why? Absolutely nothing change about the device you got. I got the M8 because I liked that particular device, nothing about the prime changes that, the M8 is still the same device.

    Are you one of the guys that would rather earn $75k a year as long as your neighbors only earned $50k, instead of earning $100k a year with your neighbors earning $125k?

    It’s like you don’t want anyone else having a later and greater device than yourself when it really doesn’t matter or change anything about your device.

  • ryq24

    Htc is also adding sd card slot something sony has started doing starting with the xperia z.

  • Rob

    Has Sony/Sony Ericsson had a phone without sdcard slot? Can’t think of any..

  • Battal Aljadei
  • Prateek Bhanushali
  • Peter

    I’m still using Z. It just never gets old. It’s still so beautiful and powerful.
    Very proud!

  • Peter

    You remind me on my old SE K850 with powerful camera. That phone was released in 2007 and that camera was and still is a beast!

  • Bryan Ng

    Sony is becoming a game-changer now :)

  • BruceLeeRoyJenkins

    What the hell are you talking about, that has nothing to do with anything. If this is a HTC Max successor then all the luck to HTC, but if this is a higher spec M8 then what’s the point in releasing the first M8 in the first place. Same if Samsung releases an S5 Prime, if they had these more powerful screen, and better tech ready to be put into a device then why didn’t they do that in the first place. Why waste everyone’s time and money buying the first one when they would obviously choose this better Prime version. It has nothing to do with who has the better device it’s the fact that if they had this ready to be mass produced, but instead got greedy and held back on purpose.

  • AudioInjectedSoul

    So you’re saying htc had this prime device ready. They just held it back to what? Piss of their users?
    Instead of coming out with the prime, releasing a product that had better specs than all the competitors and would have won all comparison tests, they actually held it back to release something with specs on par with the competitors, to annoy their users?

    Is it just me, or does that sound like very little thought through theory?

  • Kaostheory

    If I’m getting a new phone, I want the highest specs possible. I’m not an Apple fan and want to wait for the next phone. The shorter the cycles the better for me because I don’t always upgrade on their cycle.

  • BruceLeeRoyJenkins

    Like I said, as a successor to the HTC Max it’s okay, it makes plenty of sense. But if this is just a better version of their One then why not wait till next year, why release it now so soon after the M8 debut. You don’t seem to get that, why should they rush this out so fast, when they can hold off for a year, see what the competition does and then create a device that will blow them out of the water.

  • AudioInjectedSoul

    So if they say it’s a successor to the Max, it’s ok. If they say it’s the successor to the M8, it’s not ok. Although it’s the same exact thing, haha.

    Why should they release anything if they can release something better later on?

  • Dario Digregorio

    Because the Max was nearly the Same aß the One m7 and the prime a New Big flagship is.

  • Kaostheory

    The T is aluminum, just not a solid block.

  • BruceLeeRoyJenkins

    It all depends on if this is the M8 Prime, because the M8 was released shortly ago. Whereas the Max was released a while ago.

    That’s exactly what I’m saying, why should they release something that’s a slight improvement now, when they can wait, improve on it more then release it later. It’s stupid to slightly improve then send it out.

  • Sumo

    COPY CATS!!! Well, the tides are changing.. NOW they are FOLLOWING SONY instead in the mobile market. How ironic…

    Seriously, I don’t see the the Prime and Ass 5 upgrade being anything spectacular but nothing less than pure greed. Shows what kind of class those two company possess… Even though like Gordon Gekko said “Greed is Good’ but not with this case! F#%K Samsunk and HTC! They may had the lead, but tides are changing!

  • Jumbo

    Yeah, I have to agree too. But you also have to take into account that every one of those companies are at each others throat… so while it’s good to see more phones in the market, seeing those two ‘shit holes’ releasing more phones means we’ll be getting an over saturated market. Well, it is already in a way…. So if those big companies start to follow what Sony is doing, they may be releasing more than just 2 phones per year and Sony may up it to 3-4 phones per year for competition sake; which sucks for us consumers. That’s now what I want to see.

  • Rob

    There are different variants of the T for different regions. Some of the variants have a metal mid-section on the back, some are all plastic.

  • Battal Aljadei

    So in your opinion we shouldn’t support Sony of getting it’s own most important electronic component for it’s own devices because some CPU Corporations having Problems/Losses/Mistakes/Competitions ?

    let me asking something: what if Sony has a new invention or a feature that’s need some CPU structure or registers, What Sony would do ?

    another example is that Sony’s making it’s own boards ( PlayStation board, Xperia board, etc ) according to the CPU structures which’s in this case limiting Sony options to follow that company programmers creativity in programming it’s own hardware/software structures, options, features, limits etc,

    but in your opinion it’s ok with samsung to make it’s own CPU (Despite it’s accepting in the market) and Sony not !
    and samsung has the right to detach it’s depending on Sony’s Sensors but Sony shouldn’t do the same !

  • Battal Aljadei

    at least to make it for it’s own unique devices Playstation etc, not making their unique devices depending other company programmers orders .

  • Battal Aljadei

    All i’m saying is that Sony has the right to make it’s own CPU more than any other company because Sony has special devices/features/invention etc and no one understand these hardware invention more than Sony it’s self .

  • AudioInjectedSoul

    Basically they can never release a product then.

  • BruceLeeRoyJenkins

    no basically you just haven’t been reading and understanding this whole conversation

  • josesl16

    You are just insecure that you don’t always have the greatest and latest, even though it doesn’t really affect your own phone. Either spend more money or put up with it.

  • BruceLeeRoyJenkins

    Your a complete moron, it has nothing to do with being insecure. You don’t even read and understand what I’m saying. An your a dumbass if you think that everyone else would have been fine if they did in fact release a successor to the M8 within the next two months. But of course you’re going to read this and then do what you always do and blow it out your ads without understanding anything.

  • ryq24

    Xperia S, SL, P

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