Sony had just 7% of the SmartWatch market in 2013

by XB on 12th June 2014

in Accessories

Pie ThumbSmartWatches or ‘wearables’ may be all the rage right now, with many companies offering their own products, however Sony was one of the first-movers when it came to smart watches. Sony first launched the LiveView in 2011, before releasing the SmartWatch in 2012 and currently the SmartWatch 2 (SW2).

Sony hasn’t managed to capitalise on that early start though as new data from independent research outfit Smartwatch Group reveals some interesting statistics on the market last year. According to the data, Sony shipped 250,000 SmartWatch units in 2013. Sony had $50m market volume out of a total market worth $711m, relating to a 7% market share.

The SmartWatch market is growing incredibly quickly with 3 million smartwatches sold in 2013, up tenfold from the year before. Forecasts point to the market being worth $12bn by 2015, up from $711m currently. Therefore, it’s perhaps no surprise to see the number of companies with smartwatch offerings will go up from 40 in 2013 to 200 by the end of 2014.

DreamChrono produced a fantastic infographic to showcase some of these statistics. Other info includes the average cost of a smartwatch at $214 as well as detailing the most expensive and cheapest smartwatches. See all the detail below.


Via GSM Arena.

  • Sean O’Connor

    Samsung’s marketing was much more aggressive. Must have been helluva annoying for Sony employees to see people hail Samsung’s effort as innovative and completely fail to recognise that Sony had been making them for a while and were at least on par in terms of quality.

  • Jerry Berglund

    I tink SOnys number would have been much better if they did a Samsung. Bundle their smartwatch together with the phone it self. But Sony did the most good way anyway, to earn some money on their watches.

  • Marinko Agic

    Yes,all because bad PR!When will they see it?
    They have great products,but bad marketing!!

  • Tjaldid

    I’m not sure that their numbers will get dramatically better due to boycotting Android Wear

  • theskig

    Smartwatch 2 is really good. Daily use since many months, fast, useful, good battery.

  • Raj Singh

    Sony’s fault…

  • Jaouad

    Marketing for Sony Mobile could definitely be better. Just like they did (renew whole marketing team) with the new PS4 which is sellling like hotcakes.

  • Raj Singh

    Their sales numbers will be super low compared to Android Wear if they choose to boycott it. They should be leaders in this segment like they are with the PS4.

  • Raj Singh

    Agreed. They have wicked products, some of the best in the world but Sony Mobile is so very terrible at marketing and advertising. It’s so bad. Nothing they put out is ever noteworthy or memorable. It doesn’t resonate with the everyday girl or guy.

  • Billy de Fretes

    totally sony fault.. they already in smartwatch businesses before samsung but failed to be on top in smartwatch

  • likenother

    So based on this misinformed “fantastic infographic”, when it comes to smart watches SONY is really 2nd behind Samsung, as Nike, fitbit and Garmin don’t make actual smart watches.

  • Bunny

    marketing – thankfully for Xperia Z2 in Malaysia, SONY’s marketing is much better.

  • Rene Pedroso

    This is a smartwatch that I want to own

  • BruceLeeRoyJenkins

    I’m a little surprised Pebble didn’t have a bigger share of the market.

  • AthlonWong

    i have sony smartwatch on my left, smartband on my right, all working great without any problem, samsung suck, no water resistant, poor battery life time …

  • SeVeMaS

    Sony fault, not enough marketing, here in France I see almost every day the commercial for Samsung smartwatch and NEVER saw the Sony one.
    Other thing, Sony is being on smartwatch market before the liveview, they had the Sony Ericsson Fossil connected watch.

  • Niks

    sony was the first to launch smart watch… but they never did publicity… specially In INDIA where samsung came, inspite of high cost of their smart watch they Sold in big numbers, where as in INDIA hardy anyone knws that sony also has a smart watch in market

  • Timbo1


  • faisal

    Bro,what do u think abt z2 battery?standby ok.but once touch,it drains quite fast.any comment bro?hope u can share.

  • ryq24

    No surprise. Samsung have better design and is better at marketing something sony does not have at all.

  • Paul M

    There was a bundled deal of the Z1 with the Smartwatch2 for a while, not sure whether it was just here in the UK:

  • fried_egg

    i think pebble is the benchmark for “demand”… to be around the same as it is no bad thing

  • Thri Kanth

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