We recently reported that Sony would launch at least one new Lens Style Camera at IFA 2014 in early September. This would follow on from the launch of the DSC-QX10 and DSC-QX100 cameras at last year’s IFA. One of these new models is believed to be the DSC-QX30, following the appearance of a registration on the Korean RRA (National Radio Research Agency) site.
The previous report suggested a lens-style camera with 30x zoom, perhaps this is why the number ’30’ is used in the DSC-QX30 model number. It would be no surprise to see a new lens-style camera from Sony, especially since last year’s models were effectively a new imaging form factor. It shows there was enough success in these models to warrant a new release.