Sony releases video teaser for IFA 2014; hints at three new mobile devices

by XB on 28th August 2014

in Rumours, Videos, Xperia Z3 series

IFA Leak_1Sony Mobile has released a video teaser for its IFA 2014 tradeshow next week; hinting at the release of three new devices. Sony says “The time to Demand Great is coming” with the tagline “It’s in the #XperiaDetails”.

There are lots of references to the number 3 in the video, hinting to the launch of the Z3. For example, the video shows three cups, the number three on a football player, people forming a triangle with their hands (which has three sides), a plate with three pieces of sushi, three fingers tapping on a chair and three people jumping into a pool.

At the end of the video there is a silhouette of three devices, which fits in line with what we are expecting to see i.e. the Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact. There are also some cryptic digits about the upcoming device(s) as seen below.


Some of the hints are obvious, given their prominence in the red font colour such as 7mm (thickness?), H20 (waterproof?), but we can’t be sure. We’ll leave it to you to decipher what Sony might be hinting at in the comments below.

IFA Tease_1

IFA Tease_2

IFA Tease_3

Demand Great Xperia

IFA Leak_1

Thanks François and Levered!

  • xperiaDROID

    If the Z3 is almost the same as the Z2 with just some minor changes, then I don’t get what they mean by “Demand Great is coming”, when it’s the same thing.

    I hope it’s different from the leaks though.

  • 07:MM:06:14

  • Deki

    I hope they have something interesting in their sleeves…

    Can’t wait 3rd September…

  • Jaime

    H20 is obvious for Z3, waterproofing. CU for copper? Z3 is made of copper?

  • Piotr Zet

    Z3, Z3 Compact, Z3 Compact Tablet

  • Nice theory bro… but what about MM?

  • Clarence Alvarado

    7mm Xperia Z3

  • Dan Vafidis

    you have no idea how is the Z3 as it’s not official yet

  • Killian Khoo

    I wonder interest how Sony going to marketing it, and I dont think Z3 will be 100% same as Z2, in term of spec maybe , but in term of features , probably will more ~

  • m sacha

    the only thing that wasn’t there was a threesome….

  • Dan Vafidis

    07:MM:06:14 => 7 Milimeters
    8C:u:1:28:00 => 8 Core processor?
    03:06:H2:00 => H20 is water for waterproof
    03:SE:PT:14 => Obviously 03 September 2014

  • 1… 2… 3… (3 DEVICES?)
    7MM THIN ?
    Made of Cu (Copper) ?
    H20 – Waterproof ?

    Hmmm… Xperia Z3, Z3 Compact, Z3 Compact Tablet… interesting…

  • Dexter Moregan

    Z3 come with a better sound and Hyperlapse function (Instagram’s app)?

  • sid

    8core processor, 128 gb mem?

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  • roeshak

    Well there’s no real spec update coming so whatever they have to showcase must be in the xperia details. To be perfectly honest, if it’s not a reasonable software update for the camera, they can keep their xperia details.

  • Azam
  • Killian Khoo

    I think she said Powerful ~

  • Luxsaan06

    Ultimate tensile strength, Copper 99.9% Cu, 70, 220, 8.92

  • Dan Vafidis

    must be 8core “Up to 128Gb SD Card”


    the girl with their hands making the all-seeing eye signal lmao

  • Dexter Moregan

    if it’s that word, so, she try to say but she still say with her Japanese accent

  • Dan Vafidis


  • xperiaz3xposed

    omg thank you

  • josesl16

    Dem dat mistake…

  • a glass mobile can never be curved


    her* hands oops

  • Astider

    From the teaser at 0.30, maybe ‘8C’ means 8 colors ?

  • Dan Vafidis

    or infinite contrast ?

  • Me

    “The new “XPERIA” – XPERIA™ Z3X:
    Snapdragon 810 MSN8994AB 2.86GHz
    6.14″ Top Emission – White OLED (RGB – High Color Purity – Color Filter – Pixel)
    69.5mm × 150.1mm × 7.9mm”
    7mm, 6.14″ screen, 8 core, etc.?

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  • Dan Vafidis

    No 6 screen here, also SD810 will come at MWCon february.
    it’s a Zperia Z3, Z3C and Z3C tablet.

    if it’s 8core I don’t see which processor it’s gonna be? MT is far behind Qualcomm, :/

    So I don’t think the 8C is about 8cores here,
    we should look more at the “u” because it’s alone between two ::

  • Guest


    My guess…

    1. 7mm thickness ( 6 Devices will be 7mm slim in 2014 )
    2. 8″ Z3 Tablet Compact, microSD card up to 128GB
    3. 3 Devices will be IP65&68 Certified Waterproof
    4. 3 September 2014

  • Ben Ling


    My guess…

    1. 7mm thickness ( Their 6 Devices will be around 7mm slim in 2014 )
    2. 8″ Z3 Tablet Compact, microSD card up to 128GB
    3. 3 Devices will be IP65&68 Certified Waterproof
    4. 3 September 2014

  • One Sony

    Sony should use artists like Beyonce, Justin Timberlake, Adele, Parcel Williams to promote Xperia Z3 devices

  • One Sony

    Sony should use artists like Beyonce, Justin Timberlake, Adele, Pharrel Williams to promote Xperia Z3 devices

  • Might be copper Since the C is in caps and u is small

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  • RealityCheck2013

    Looks like this phone will make me young and good looking and happy all the time :D

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  • Ray

    I think it is 8 inch tablet.

  • Reynaldi Sutrisno

    This time maybe my money is for Z3 Tablet Compact
    Need small tablet to change my old Xperia Tablet Z

    Once you buy premium products from Sony, it’s hard to move on because Sony provides strong hardware with pure quality and also superb design with seamless and fast UI

    <3 U SONY

  • DanielGearSolid

    I snapped a screenshot where they show the 3 devices

    You guys can use it in the article if u want

  • lens cannot be curved?

  • Alemco Don

    we all know whats going to happen…? First its going to be late, half the the promised/expected spec wont be met, they’ll release some other in between phone, a z2.5 but will be called a z3, and the z3 will become the z4, and be release 1 year after the chinese release a similar spec model.

  • Kevin B

    8C:u:1:28:00 – Maybe 128 GB SD integrated?
    07:MM:06:14 – 140 mm x 70 mm X 6 mm
    03:06:H2:00 – Waterproof in 30 m depth for 60 minutes

  • Dan Vafidis

    the 7MM is red, also the H2O; but the Cu ? Cu is copper. a copper phone? really ? wtf?

  • Dan Vafidis

    Great I think I found the Cu problem: here it is !!!

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  • Ankith Rai

    6 x 14 dimension ??

  • mrjraider

    Sony is releasing too much phones in a very short time and that is such a shame.. They can not focus on all the devices at once when it comes to proper Software support etc.. To me this is just stupid..

    The Z1 has been released and the Z2 was announced. The Z2 is just released and already the Z3 is comming up…

  • A mobile made of glass is meaningless,the curved surface will make sure it slides off your hand

  • Cu as see you ..? xD

  • Joan

    It’s Powerful in japanese : Pawafuru !

  • Killian Khoo

    Too many phone, are u sleeping all these time ?
    Do u know HOW MUCH phone have LG and Samsung release ?
    I think one of them can cover all 2013-14 xperia phone in lineup with just their 2014 offering ~

  • Eivas
  • jonyah

    I’m joining you on this. A Z3 compact tablet will compliment my Z2 very nicely. And I’m hoping for a nice drop in price on the Z2 so I can start switching the rest of my family over to it.

  • MChega

    People on youtube are dumb, the only thing they talking is about “illuminati sign”.

  • Hampus Maudsley

    Bullshit, everything has already been leaked. Instead of re-releasing what we already have, just give the Xperia SP the KitKat update to 4.4.4.

  • Timbo1

    those are based on leaks which could be early preproduction units, nothing is official until it is announced Im hoping they will surprise everyone with at least a S805

  • Timbo1

    get over the SP and the leaks could be from an early preproduction unit. nothing is official until it is announced!

  • That’s so random -_-

  • It’s so awesome to see such an innovative commercial. I mean, in case you didn’t notice, every scene featured is a Z3 spec equivalent.

  • Easy to mention: Z3X, Z3 mini, Z3 Tablet Compact

  • This phone will be biblical, I TELL YA!

  • My favorite part of the video is at 0:20 where it points that “It keeps going” that surely being translated into an Ultra Power Saving mode like manufacturers like to say nowadays. So, yeah, guys. This phone will be a biblical piece of Sony tech. Can’t wait!!

  • User2080

    copper nanowire coating to keep the glass shatter-proof without the scratching. it’s on the news before. i hope this is the case although i can’t bet on it.

  • User2080

    i wasn’t excited about z2 before but the resulting product didn’t turn out to be so bad.
    z2 was also rumored to only sport the s800 chip but it came with 801 when announced.

    i’m not keeping my hopes high on the new sony releases but i’m holding back on my gloomy outlook for a while.

  • User2080

    or 8″ compact tablet

  • Ortx

    Ooh now that is a wow factor.

  • User2080

    haha even without your express “permission” anybody can use that screenshot under the “fair use” concept. you’re not even hosting it ???

  • Pavan

    0.33 mint and orange versions?

  • Tochi Nwodu

    From all you guys posted I agree

  • Pineda R.

    They do, but only in music videos.

  • Dan Vafidis
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  • Dan Vafidis

    GOOD!! thanks I didn’t pay attention

  • sahil naik

    Xperia Z3 7mm
    Xperia Z3 Tablet 6.14 mm slim
    128gb exapandale
    Ip68 rating

  • Anukul

    maybe for Americans its coming

  • manutd

    so like I’ve said,nothing new in z3…what’s the point of this phone?no update over z2,nothing.this is a total fail!sony was in front of everybody else with xperia z range,now it will be far behing lg,samsung,and bad for sony,really liked the phones,I have a z2,and really hoped for something new,but z3 has no point

  • Z2

    always liked sony’s ads. they don’t look cheap and gimmicky like samsung’s. plus, they focus on their own product’s strength, not comparing it to other benchmarks. again, not like samsung…still, i’m sticking with my Z2.

  • Vuyo Ncube

    Half-Life 3 confirmed!

  • Nelson Prince

    NO, copper SHATTERPROOF screen technology!

  • Nelson Prince
  • fishisnot

    Cu i think means copper color variations, like the m2 aqua

  • Xperia Z user

    It won’t even launch with latest Android… will have to wait at least 6 months to get it with bugs, and then another 6 months for the fix… and after 1.5 years they will end support and most likely leave it with bugs – just as they did with my Xperia Z…

    It is time to Demand Great – but for me, it means not buying and Android headset again…

    Xperia Z was the most expensive phone on the market when it came out – and yet I received the crappiest experience I have ever had…

  • mac cpro

    After all leak spes of z3 i think
    7.3mm 157 g
    5.2 inch IPS LCD 1080p by 441ppi
    WiFi 802.1.1 ac
    Wireless chargeing
    Snapdragon 801 at 2.5ghz
    Android 4.4.4
    Dual sim
    3100 man
    After leaks and research i thick this is the specs in z3
    Ok not bad

  • RememberMe

    CU could mean copper heat dissipation, something that hasn’t been done on phones (not that I know of.)

  • iaMsony

    C u is like “see you”

    Its like they are saying see you guys on IFA.

  • Vuyo Ncube

    Android 4.4.4 is technically the latest version available (which most Sony flagships have). Control your blind anger, sell your old Z (which is probably getting 4.4.4 before Android L is officially released so support hasn’t ended) and buy the Z3. There’s something fundamentally wrong with you if you think nothing has changed in 1.5 years. That’s what XperiaBlog is for, in case you haven’t noticed.

  • blurb8

    This is obviously the correct answer, see you on spetember 3

  • apolloa

    I am seriously hoping for a nice and compact 8″ Xperia to be launched, the rumoured specs are very tasty. Hopefully they’ll make a 32GB model as I understand Google has removed the option to move apps to memory cards?

  • Battal Aljadei

    8C = eight inches Compact = The tablet

  • Dan Vafidis

    XZ is still supported, also You dont’ need latest updates since sony has a lot of features in it’s updates that stock android doesn’t even have (like panorama we had in 2.3, that feature came out in 4.0 stock, or like small apps that doesn’t even exist in Stock android (sure this will come later), there are more things that an Xperia Phone has that others don’t have even with “higher update number”, iOS isn’t better than android just because it’s iOS 8 and android is 5.0 ;)

  • Dan Vafidis

    count the 15 different LG G3’s and the 6 Galaxy S5’s on the market, Sony has 1flagship 1 compact and some midrangers, i’m ok with this

  • Dan Vafidis

    no I think it’s for the copper nanowire screen ;) because the C is captial and u is not (like in chemistry)

  • shanefalco

    Dear Sony thinks to improve the camera xperia m2 and t3 because they really worth it!

  • Edmilson Zorima

    with the Xperia z3 is more powerfull than the Xperia z2

  • Battal Aljadei

    8C = eight inches Compact = The tablet

  • Jeremiah

    C u = See you ???

  • xperiaaa

    Any chance for tegra k1 for tablet?..

  • michls

    Snapdragon 808

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  • Ritwij

    Sony’s phones always fall in line with the leaked ones :P

  • aryan

    This is something which Xperia is going to burst’s time for.Xperia…

  • Ninjas

    more important is this model is slimmer and more refine built

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  • bazzidazzle

    Just throwing it out there and i haven’t seen a comment on it yet but maybe the the 8C:u1:28:00 has to do with the camera, Maybe a 8MP Curved sensor with either an aperture of 1.2 or a sensor size of 1:2/8

  • aligamz

    What the hell does “Demand Great” means?

  • ProWeirdo

    Breaking Enigma….

  • jonyah

    It’s a good try, but who would use the fraction 2/8? That’s just 1/4th. I doubt they’d do that.

  • jonyah

    Hopefully 8C is the Computer u usually meaning micro. And 128gb is the max amount of internal memory. That’d be awesome.

  • jonyah

    Who knows. Just maybe Sony has been holding something back that’ll wow everyone with the Z3 line. I know it may be far fetched, but we can all dare to dream a bit.

  • Alfie De Castro

    8 inches for XZ3 minitablet

  • I’m not saying it will be perfect user experience. In my opinion alloy chassis performs better than full glass. One side less to destroy in case of accident. But it should be at least partially curved because holding full flat phone in a hand is rather inconvinient. On the other hand curved shape makes it a bit harder to store.

  • azzido

    Cu = see you!
    Shut up and take…! :) :) :)

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  • Azizi NorHadi

    7 milimeter with copper and water proof and .. the date for IFA xD


    I think Cu is color?like the color of Xperia M2 Aqua

  • Alex M

    Got it! Someone had done a detail calculations

  • Guestagain

    hmm..i think this is it, a 7″ tablet is coming

  • Pingback: Sony planned a Copper Xperia M2 Aqua; decided to keep the colour an exclusive for the Xperia Z3 | Xperia Blog()

  • Alemco Don

    LOL cant believe people are getting hyper about this…..basically sony doesnt have a ‘new’ design, or probably not one at all, so instead of posting pics of something that looks like a Z2, they’re shrouding it in mystery by posting pictures of silhouettes.

    Put simply, sony, as usual, are way behind on the Z3…and again just playing mind games with potential customers.

  • jmaxim917

    This video was very ingenious. Good job Sony!

  • Pingback: Sony planned a Copper Xperia M2 Aqua; decided to keep the colour an exclusive for the Xperia Z3 | Dek Droid()

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