Sony India has been sending out invites to an Xperia Z3 launch event, which will be held later this week on Thursday 25 September. It was initially believed that the launch event was to take place last week, but this didn’t transpire. Kenichiro Hibi, Managing Director of Sony India, will be addressing the press conference. Our man on the ground Armaan will also be there to provide feedback. We’ll be looking to see how keenly Sony price the smartphone in India, especially given the competition.