A first glimpse of Sony’s underwater “Aquatech” store

by XB on 1st December 2014

in News

Xperia AquaTech Store_2We recently reported on Sony’s plans to open the world’s first underwater store in Dubai. The “Xperia Aquatech Store” is due to launch on 3 December 2014 and ahead of its opening a few pictures have been released to show what to expect.

The underwater store is located on the seabed, four metres below the surface. Trained divers will escort shoppers to its underwater shop where they can browse Sony’s water resistant phones, tablets and accessories.

Sony Mobile has always been about elegant and premium design, with the Xperia Aquatech Stores, we wanted to put Sony’s pioneering waterproof technology on its smart devices at the forefront in a manner that would deliver an unforgettable experience to guests and fans in a visually, and emotionally powerful way,” says Spyros Gousetis, director of marketing at Sony Mobile Middle East and Africa.

The press release talks about the concept store being open for only three days, so this may not be a permanent fixture. It will be open to the media, competition winners and VIPs.

Xperia Aquatech store

Bahamas, Tiger shark at Bahama Bank

Interior shot of the Xperia Aquatech store

Xperia AquaTech Store_2

  • spatch

    I wish Sony would spend money on advertising their excellent products and not on ridiculous concepts like this!

  • Mark

    Vznt use Sony products in salt water or chlorine pools. Misleading?????

  • mountain

    Wait, their phones is waterpoof up to (or down to) 1.5m, but the store is 4m below the surface…

  • Afzal Zainal Rddz

    It can be submerge into a salt water but the risk of cosmetic damage is upon user to handle.. :-)

  • Spontex

    3 jours ??! Il est en sucre ou quoi ?

  • gmfady

    .. wOW wt a gr8 & amazin Aquatech Xperia store?
    keep 4wrd BeMoved ..

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  • Jesús López Sotelo

    The phones are more waterproof than 1.5m. At least my Z1 was.

  • Vuyo Ncube

    Technically this is advertising their products.

  • OLED

    This is absolutely a great advertising! I wanna see this Xperia Aquatech Store exists everywhere around the world!

  • dreamgs1

    did not see these phones worked as great as in customer hands than in advertisements.

    How come they work as basic closing flaps (power/usb connection, 3.5 mm jack flap etc..) are so delicate that for sure water goes inside.

    It is really not a good idea of trying with so called water proof/resistance phones what they do in advertisement. you will end up roaming around service center with frustration.

  • Fan of Xperia device

    I find it stupid and gimmicky.

  • arcu de triumf

    OFF TOPIC: There are already news and pictures with the new Z4s on internet but here nothing yet.

  • Dannisi

    I’ll take my drowned Z and Z1 there….
    God, waterproofing is such a stupid idea,

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  • roeshak

    I hope the new CEO dictates that this sort of nonsense be stopped going forward!

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  • AsadMulla

    The actual phones and upper half of the store are not under water. Its a pressurized atmosphere so there is no water there. 2nd picture

  • AsadMulla

    ??? Really.

  • chukky


  • yuckLEAK

    HEY GUYS!!!


    Smaller Bezels Finally!

  • Jaywalker

    I don’t know…Now they did them too thin and the user could touch the margin apps by mistake and open them or open the widgets menu. There is also Z4 Ultra and Z4 simple. And Z4 Compact.

  • rikimaru

    I got z3 tablet, because I knew I should wait z4 for get new camera I think this compact will be mine.

  • Sam Smith

    I honestly feel happy with those small top and bottom bezels but so bored with its whole design, Sony should do something new!

    Maybe… At leat feature light-up XPERIA logo on the back of the phone or add lighting around the edges…. Like this


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  • Abdul Aziz Mohamed

    Oh thats why they closed sony store in Dubai mall.

  • JHMBB2

    Reopen the damn Sony stores in the states again. We don’t need any aqua stores

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  • Onil

    They closed the Sony Store in Dubai Mall for renovation maybe this aquatech store will not be literally in a water after all. Just maybe.

  • Onil

    I am using Xperia Z1 Compact and I submerged it in salt water a few time, it still is all fine and well. I stop dipping it in water it fell from my pocket and been dragged several meters, I reckon the fall might damage the protection.

  • Xyor

    Thats just fake

  • Xyor

    Because they ain’t real.

  • Battal Aljadei

    Hey wake up, you were dreaming fancy boy !

  • Depth

    A store 4 meters under water huh… But IP58 is only good up to 3m max XD

  • Steven Khoo Skkl

    Dude. My Z has been submerged in all sorts of water, chlorine water,aquarium water,sauce and what not other watered..Except sewage that is..And I don’t get it how people get water into theirs??I have 3 other friends,2 with a Z1 and 1 with Z2,, tried underwater test all the time and no intrusion..

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  • ass

    Yes, like your family.

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