Sony has just published a very cryptic video teaser entitled: “Welcome to the New World”. The 43-second video doesn’t explicitly say what it relates to but there are numerous references to its mobile devices including our list below (please let us know your thoughts in the comments below). The title of the video is purposely vague, we’re eager to find out more.
Our thoughts on Sony’s “Welcome to the New World” video
1) A very thin piece of electronic hardware is teased at the beginning, which is possibly a new tablet (or maybe a smartphone). The fact that the hand looks to lift the device suggests this is a mobile device rather than a television for example.
2) Pressing number ‘5’ on the lift: Sony’s CES 2015 press conference takes place on 5 January 2015.
We’re not sure whether this particular still is meant to reveal anything. Could be something to do with colour of the device, given the emphasis on coat and red top underneath.
We are stumped as to what this elevator shaft is meant to signify. It could just be there to be arty though!
3) A girl eating a lollipop (this one is obvious): It hints that Sony is ready to show its version of Android 5.0 Lollipop to the world.
4) Sound waves: Could Sony be introducing new sound technology to its mobile devices?
5) A chameleon in different colours: Could be camera or display related.
6) Picture Start in 5: Once again likely reference to the Sony’s CES 2015 press date of 5 January 2015.
7) “BRILLIANCE” written in coloured lights: At first take it looks like these are just words written out. However, as the small snippet plays out you can see they are being written people behind each word. This is the giveaway, showing it is using the “Firework” camera mode in the Xperia Z3 series.
8) Paris by day and night: Could be hinting at low-light camera capabilities.
9) Shadow of a knight fighting a monster, whilst a girl in the foreground holds a mobile device: Obviously gaming related.
10) A very thin glass separates two hands: Not sure what this one is about. Certainly too thick for mobiles, perhaps related to an upcoming television? It could signify something else though.
11) Guy sitting on a bench seeing a rainbow made by coloured puffs of smoke: This one could be anything including camera or display.
12) Women opening a door in a dark room and then a close up of the eye: WTF!? No idea.
13) Young girl with a close up of the eye: Look closely and you’ll see the silhouette of a phone.
14) Hairs on an arm standing up: Obviously to signify we’re to witness something special.
15) Tears rolling down a cheek: Could be similar to above or have a wider meaning.
16) Young boy listening to pregnant mother’s tummy: Signifies that something new coming is coming from Sony.
17) Sony: Welcome to the New World
