A number of Sony Xperia devices may soon receive a price cut of up to 14% in India according to report from DNA India. The price cut is a response to competitors such as Samsung launching new models in the region. Sony Xperia models in the Z, T, C, E and M range will receive price cuts ranging between Rs 1,500 and Rs 6,500. An official announcement from the company is expected soon according to the report.
“The highest price cut is on the Z series smartphones, especially the Z3 handsets that were launched a couple of months ago. So the Xperia Z3 which currently retails between Rs 43,500 and Rs 44,900 will see a price reduction of Rs 6,000 to Rs 6,500. That’s a price correction of around 14%,” said an executive from a leading retail chain.
This was also confirmed by another retail executive: “We have been informed of the price cut and it will be implemented across all Sony handsets available in the market.”
“Companies typically take price cuts when they are expected to launch a new model or they want to expedite sales of their slow-moving items. While competition is heating up extremely in the mid-segment (Rs 15,000 to Rs 30,000), the refresh rate (new models being introduced in the market) is getting shorter as people are changing handsets very frequently,” said a senior mobile executive.