Sony Mobile cuts 1,000 jobs in Lund, Sweden; work force cut in half

by XB on 9th March 2015

in News

LayoffsSpare a thought for the Sony Mobile staff based at Lund, Sweden. Around half of the work force will be laid off in a cost-cutting exercise. Staff at the Lund base were informed of the decision at a meeting in Malmö earlier today. The number of staff will be cut from 2,200 (including 400 consultants) to 1,200.

“We had a meeting with all of our employees where the CEO (Kazuo Hirai) presented the structural changes from April 1st,” said Bengt Arne Molin, Sony Mobile’s chief executive in Sweden. “It has to be done even though it is painful and difficult for many to accept. But we will still be among the largest employers in the region and one of Sweden’s leading hi-tech companies. Sony’s future is at stake, we need to be profitable over the longer term,” he added.

Employees have commented that silence fell in the room once the news was announced. “We had expected layoffs, but I think the number surprised many. It feels that way, at least judging by reactions” said Seved Andersson, vice chairman for engineers’ union Sveriges Ingenjörer.

Negotiations between the company and the unions are expected to take a number of months. Sony Mobile released a statement on the decision:

“To create long term profitability Sony Mobile has made a decision regarding a new organizational structure from April 1st, 2015. The goal is to create a more operationally efficient and fast-moving organization.”


Thanks Andrew, Andreas and Jerry!

  • omar
  • Andreas

    I wonder how this will affect the Lollipop update. I hope theese people finds new jobs asap.

  • Sebastian Solaeche


  • Rodney

    So, 1000 people has just lost their jobs, and all you guys care is your fkn lollipop update ? Dear lord…

  • Mac

    Heard it on the news a couple of hour ago
    I dunno what to say.. jeez, just sad

  • SimonPieman

    This basically enforces Sony’s commitment to keep their mobile businesses. Nobody restructures before sale.

  • Rock Kickass

    Always sad to hear of people losing their jobs, I feel for those people and I hope all 1,000 find a job very soon. However, I really hope that this can help make Sony Mobile more profitable and help them keep churning out top handsets.

  • laci_csk

    So sad.

  • Sweggity

    Get a Samsung or HTC… At least they don’t break promises

  • damian01211

    Don’t think so, no certificate for Z3 nor Z2 on PTCRB.

  • omar

    OMG! until now no certification

  • Raj Singh

    Ouch. Sorry to hear a thousand are out of a job. That can’t be easy. Hopefully they’ll be able to transition into other positions or another company.
    I’ve been very pleased with Sony Mobile devices, in part due to their efforts.

  • Andreas

    I’m happy with Sony actually.

  • damian01211

    Yes, Sony is so slow with that update… Even there’s no really a change in UI compare to Stock.

  • roeshak

    Once again the workers are paying for the monumental blunders of men in suits. Sony mobile need to fire their entire executive team. Sweep away all those idiots from the boardroom! That’s what the company needs!

  • sony suck

    i doubt it, i dont believe any of this joke of a company leaks, says, announce… nothing…. all a lie… i believe it when i update mine

    i have a sim free z2 but i am not expecting before april or maybe may who knows i totally lost faith in sony … and i am gonna sell it after the update, unless that update is gonna be awesome which i hardly can imagine… so bye sony i hope you go bankrupt you worked hard for that, well deserved

  • tysonbox

    This is why its taking them so long to release lollipop. They aren’t optimizing it.

  • mUSICA

    Lund Lololo

  • omar

    Really? You are going to sell your phone because the

  • sony suck

    they need to go bankrupt, this company is clearly dying, the sooner the better
    no one need them,

  • sony suck

    i dont care about lollipop itself but i paid equal money like onem8, s5, and they care about their customers, they work much better than sony to satisfy their current customers, that bothers me, i feel like iv been robbed,
    and clearly they arent firing thousands of people this year alone, just bc they didnt screwed their customers over and their buyers are gonna buy again not like sonys…

  • omar

    O, buy samsung phone and enjoy a bug full experience

  • sony suck

    i love when fanboys says these excuses… like sonys updates bugless… yeah right

  • omar

    Your name says who you are.

  • omar

    And how did you know that the sony lollipop update contains bugs?

  • sony suck

    you can say whatever… the problem is that you also been robbed at least be a man and admit it, i am not ashamed to say that i was wrong, i wont find excuses to sony to justify my shopping
    i liked sony btw

  • omar

    Man, they are changing the UI, we have to wait

  • sony suck

    bc it always does… my viewfinder lagging since 4.4.4… gps hardly find sign, only like 2 minutes after i turned on since 444… and every update is full of bug if it wouldnt be bug wouldnt be updates…

  • damian01211

    Doesn’t really look by MWC that they’ve changed a lot compare to stock.

  • Tjaldid

    I guess Jolla is calling

  • omar

    but is still have sony’s UI taste

  • sony suck

    what should we do? just bc sony fucked up really good we should sit around and wait for the nothing and be sympathetic regardless that all of us paid sony a lot of money and we didnt get anyting but vague promises? and now what? we should be happy that our phone is still working at least?

  • Gitarooman

    isnt the Cynogenmod team much smaller? Those guys seems to be doing a much better than the entire sony software team, so can’t blame them.

  • z2 ly

    Good news

  • Faisal Armand

    Yeah yeah sony goes bankrupt. And the next thing you get is a smartphone with no camera

  • Billy de Fretes

    if sony going to bankrupt, apple and samsung will lose their profit… but i’m pretty sure you didn’t know what

  • Shaktimaan

    Justaboutphones has churned out lot’s of those internal documents… now everyone knows , they’re fake.

  • SilentGod

    Ah…. right…. most smartphones these days use SONY’s sensors and stuff

  • Microsoft was getting rid of Nokia people. Sony is getting rid of Sony people. And everyone restructures before sale, no purchaser wants any outstanding labor commitments carried over and it IS good for stock.

  • Timel

    there’s a better camera sensors than Sony’s, look what Nokia did

  • tong_its

    my phone is not even working. after 6 weeks of use, my z3 tablet compact’s display died. service center replaced the display assembly, but then the vibrator died, too. they chalked it up to hardware defect and approved a total unit replacement. sony ISN’T what it was, at least when it partnered with ericsson. i never had a phone die on me during those great years. no more sony!!

  • tong_its

    sony will continue to sell sensors. it’s xperia that faces death.

  • Timel

    Yeah! Sony is dying man, even I respect alpha NEX cameras, PlayStation, Walkman player and Bravia TVs but Sony’s product like Xperia is really suck, Sony don’t really get what’s users want and Xperia phones have nothing special and don’t have anything that cool enough to complete with competitors, we knew that Sony comes in mobile world too late but Sony’s phones still aren’t better than any competitors, even Sony cuts jobs I still don’t see the bright future of Xperia brand at all now it’s clear that Sony can not win Apple and Samsung , Sony Xperia devices are unsaleable because they’re so boring and less innovative and because the worst maketing and the worst after service

  • alias

    First of all Sony is not dying see the no. Of subsidiaries it owns. Sony mobile communication is trying to get out of loss and also xperia z3 is selling well than previous generation z series. If Blackberry can survive than why not sony mobile communication.

  • Bav

    You talk so much rubbish, it’s getting boring, You talk about innovation, Samsung don’t innovate they imtitate, Sony changed the game when the original z came out, waterproofing and dustproofing that’s true innovation. Compare apple iPhone 6 to z3 there no comparison z3 kills iPhone in to many ways. IPhone is 2012 technology shelled into a very boring design. Samsung s6 they just copied the z3 design glass back and aluminium frame. Sony will bounce back, this is restructuring like many companies have this year. AND according the sales figures z3 has done pretty well in unit sales, especially in Western Europe, here in the UK were not so obsessed with Apple as in USA.

  • Faisal Armand

    Oh, did you mean lumia 1020? Gear up your knowledge and be specific before saying anything

    – Lumia 1020 got its sensor from Toshiba, Toshiba is a company bought and owned by Sony. So? Lumia 1020’s sensor is basically made by sony anyway
    – Lumia 1020’s sensor is 1/1.5″ in size, twice as large as Z2’s 1/2.3″. So of course lumia’s image quality is better
    – Sony is the producer of image sensor of ALL sizes, ranging from 1/3″ size for smartphones to 1″, micro four thirds, APS-C, Full Frame for compacts, mirrorless, DSLRs, and other type cameras. Even camera OEMs like Nikon, Pentax, Olympus, Fuji, got their camera sensors from SONY.

    You lost Timel..

  • Pingback: Sony taglia mille posti di lavoro a Lund, in Svezia - Tutto Android()

  • goldenblls

    Pathetic idiots! Some people are as thick as pig $hit. Where do they come from.

  • Timel

    Sony changed the game? I don’t think we can say that sony have changed this game because now I don’t see anyone follow Sony with waterproof feature anymore and waterproof isn’t a popular feature at all(Even I actually love it) and Sony isn’t the first manufacturer that release a waterproof smartphone

    Biometrics tech like TouchID, Apple Pay, Smartest Auto Mode in Smartphone’s camera, Samsung make mobile world bigger with big screen and then everyone fallow the trend until this day, S-Pen and software features like S-Note, Air Gesture, and something like flexible OLED, these are the game changer, these are future

    You’re nothing but bias, S6 comes with a very cool camera and with the newest tech processor based on 14nm FinFET technology. only phone that built in Qi and PMA wireless charging, the First in the mobile world with UFS storage memory. S6 uses DDR4 memory and much more… Why you don’t try to wake up and smell the coffee… Sony is always step behind

  • Timel

    Yeahhh you’re right

  • Timel

    – Lumia 1020 got its sensor from Toshiba, Toshiba is a company bought and owned by Sony. So? Lumia 1020’s sensor is basically made by sony anyway

    You’re bullshit, absolutely bullshit man

  • Faisal Armand

    “you’re bullshit, absolutely bullshit man”

    Is this a response from a supposedly “The know it all person when it comes to smartphones and technologies”? Damn, you’re so childish.

    Sony bought toshiba CMOS image plant in 2010 for 600 million dollars! Where have you been???

    Here, special for you

    You lost so much, Timel. Give up

  • Timel


    Sony bought Toshiba Sensor plant but.. so what? it doesn’t mean Toshiba’s sensors will use the same technology as Sony’s, right?

  • Faisal Armand

    Yeah but where is the actual fact that Toshiba’s sensor is better than sony’s? I said it before that lumia 1020’s sensor is twice as large as Z2’s sensor, so of course the image quality is better! But then again, what if sony makes the same sized 1/1.5″ sensor? I bet it’s even better than toshiba’s sensor at the same size

    Even Samsung, A company that you respect so much, is smart enough to ditch their ISOCELL sensor and jump to Sony made sensor instead. Why?

    Apple too, uses sony sensor since ages ago. Why?

    Sony is the king of image sensors. Anyone that say differently is a factual fool.

  • Timel

    I respect Samsung so much? Blahahahahaha you said “Respect” ? Wow really?

    you must be drunk man, I’m not even a Samsung fan.

  • Faisal Armand

    Don’t bullshit me, Timel. I’ve been watching your activites in this site. Of all companies, the ones that you like the most are noticeably Samsung & Apple, you don’t even mention companies like HTC, LG, etc. You clearly mentioning samsung’s positive side & not mentioning its negative side. And you even copy-pasting samsung’s promotional material regarding camera innovation, now who on earth will do that except for one childish, retarded and blind fanboy like you?

  • Timel

    But the Note 4’s camera is really cool, it’s much cooler that the entire Xperia Z series

    And this is Samsung S6’s camera…

    Consumer habits around smartphone camera usage have been drastically increasing – and there are no signs of slowing down. Users are constantly requiring features that can be more easily tailored to their photographic needs. Samsung has been at the forefront of smartphone camera innovation and technology, and this year’s flagship model was no exception.

    With this in mind, Samsung has greatly improved both the quality and usability in the front and rear cameras of the Galaxy S6 and S6 edge to achieve pictures that more closely simulate how the human eye sees the visible world; a first in smartphone camera technology. Some of the more notable camera improvements in the new Galaxy S6 and S6 edge can be found in the front camera. Now boasting a 5MP camera that supports wide-angle images and an enhanced beauty mode – capturing the perfect Wide Selfie shot has never been this easy, or rendered so beautifully.

    The Galaxy S6 and S6 edge’s front camera also contains a CMOS camera image sensor that is 1.4 times larger than its predecessor. With a larger image sensor, a clearer picture can be captured and easily adapted to any media, keeping the quality of shared images high. With the Galaxy S6 and S6 edge, taking pictures with the front camera will rival the quality of the main camera in most other smartphone models.

    High Dynamic Range (HDR) is a powerful photographic tool that allows the photographer to capture the richest and most vibrant colors from both their environments and subjects. HDR combines a series of high-exposure and low-exposure images to find the perfect balance, creating an effect similar to the human eye. Typically, multiple images consisting of high, low and mid exposures are required to create an HDR image.

    Incorporating HDR into smartphone cameras is not new, however, the HDR image took a while to be created as several separate images had to be edited together. In addition, HDR could not be incorporated into video recordings during early adaptations, due to the complexity of real-time lighting comprehension. This is no longer the case.

    The Samsung Galaxy S6 and S6 edge will feature a powerful, real-time HDR function in both the front and rear camera, an unprecedented achievement in smartphone camera technology. This allows the user to capture more vivid and brilliant images, regardless of the environment they are shooting in, in real-time.

    Although the Galaxy S5 also had live-HDR, the Galaxy S6 and S6 edge have this feature in both the front and rear cameras. It will also be automatic; removing the need for the user to remember put their camera in this setting. As a result, the Galaxy S6 and S6 edge are able to instantly analyze the surrounding environment and its lighting to optimize image capture.

    The Samsung Galaxy S6 and S6 edge are pushing the boundaries of progression in smartphone camera technology. Both models will also contain HDR video, which shows true value for the user as the camera effectively controls and manages changing contrast and brightness while capturing video.


    In addition, the Galaxy S6 and S6 edge are equipped with F1.9 lenses, smart Optical Image Stabilization (OIS) and IR White Balance for enhanced quality, even in the dark. The rear camera’s smart OIS shake prevention function will permit users to capture bright and clear images without blurring, regardless of unsteady hands and camera shake.

    The Galaxy S6 and S6 edge will allow users to capture their “perfect moments,” whatever they are doing, with a brand new Quick Launch feature. Users can instantly launch the camera application in just 0.7 seconds*, even when other applications are running. From a locked screen, application page or web browser, the user only needs to double-click the center button of the smartphone and the camera will immediately launch and be ready to capture images within a second.

    With the Galaxy S6 and S6 edge, users will have a wide variety of different image styles and capture modes at their fingertips. All of the necessary camera settings, such as a timer, effects or light, are provided in the preview screen before shooting, eliminating the need to scroll through pages of effects. There is even a normal camera mode and a professional camera mode, allowing users to have full control over the outcome of their images.

    The Galaxy S6 and S6 edge also have an advanced Auto-Focus function, which correctly focuses on any desired subject, moving or stationary. With the Galaxy S5, Samsung was able to adapt sensors with phase auto-focus that supports a 0.3 second auto-focus, an industry best at the time. Users can also manually blur the background, highlight the subject, or change focal areas in a background with the out-focus function, much like they can in a DSLR.

    The Galaxy S6 and S6 edge have advanced this even further by being able to detect moving subjects with the auto-focus with the Fast Tracking Auto-Focus function. The Galaxy S6 and S6 edge are the first smartphones in the world to offer this feature to users. Now, when your child, friend or pet is doing something fun and spontaneous, users will be able to capture everything in perfect clarity.

    The Galaxy S6 and S6 edge’s cameras are both intelligent and meaningful, truly catering to the needs and desires of their users. Samsung continues to lead the industry in smartphone camera innovation by continuously asking the question, “How can we make our smartphone cameras the best for the users?”

  • Faisal Armand

    Note 4, Galaxy S6, and iphone 6 plus are certainly a very good choice for point & shoot which is the point of using smartphone cameras. I don’t deny that

    Sony is very much similar to Nokia. They are bad at auto mode (point & shoot function), but at Manual mode they demolish the competition

    As for the rest. Nice copy paste there, Samsung Boy XD

  • InspectorGadget80

    Time to switch companies. I may go back to Motorola. Only reason I love sony is their design and waterproof phones

  • El_Carnicero

    When you bought the Z2, did it promise you Lollipop on the packaging? No, right? So you were not “robbed” of anything. Stop being a spoiled brat. You got everything you paid for, and any FREE UPDATE to a new Firmware version is a BONUS. It’s not “robbery” if you were never explicitly promised it in the first place. And even then, you’re getting it. Did Sony promise you that you would be the FIRST to get Lollipop? No. So stop throwing a tantrum, little boy.

  • El_Carnicero

    Motorola? You mean Google. ;)

  • El_Carnicero

    What promise did Sony break? Did they promise you that you would be the first to receive Lollipop in the whole wide world? Nope.

  • Timel

    Thx you so much bro! Samsung’s cool right?

  • Faisal Armand

    I own a Xperia smartphone but I tried to be as fair as possible.

    As for the Galaxy S Series, there’s always a major bummer that stops me from completely liking the phone. S3, S4, and S5 have ugly & cheap looking designs that didn’t correlate with their price tags. But other than design problems, I like their feature packed & user friendly UI. Multi-window is awesome and it’s easily the best multi-tasking apps on android. S6 has good design (albeit slightly copying iphone at the frame and sony for the glass back), I love the 14nm chipset, blazing fast internal memory, and other plus features. But the lack of MicroSD card is a major bummer.

    The series that has no complain from me is the Note series. Samsung optimises large screens & takes full advantage of them by using the functions of S-Pen <— My favourite feature of Note series. When I see other large screen smartphones like Lumia 1520, iphone 6 plus, I think.. Meh they are just smartphones with large screens and no special functions.

  • paul_cus


  • [S]unjay

    Are you here to bash Sony?

  • Yujun Li Linwood Kinji

    Good news. these fking people hold the sony back

  • Shinchan Crayon

    SHIT UP YOU IDIOT…..go away and suck the dick of your master sucksung….

    YOU DESERVE THIS……the animal

  • joe

    we have enough from your stupidity so get lost asshall

  • joe

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