Sony Mobile targeting 38m smartphones in FY15; new 6-inch devices on the horizon?

by XB on 31st March 2015

in News, Rumours


Sony-Logo1Sony Mobile is looking to ship 38 million smartphones during FY15 (12 months to March 2016) according to a report from Digitimes citing sources at Taiwan’s handset supply chain. This would put it slightly behind FY14, where it is expected to ship 39.2 million smartphones. This new target reflects Sony’s new focus away from the entry/mid-range towards the premium segment.

New orders have begun to ship from Taiwan’s ODMs including the Xperia E4 from Arima Communications, Xperia E4g from Compal Electronics and Xperia M4 Aqua from Foxconn/FIH Mobile.

The same report suggests that these ODMs are now developing 6-inch smartphones for Sony Mobile. It is unclear whether these are planned to be mid-range devices such as the Xperia T2 Ultra or a premium successor to the Xperia Z Ultra. Would you welcome a larger 6-inch device – we’d love to hear your thoughts below.

Via Digitimes.

Thanks Hendra!

  • John Merritt

    I’ve love a 6 inch device i’ve had a z z1 and currently have the z2 i’m craving a bigger device and want to stick with sony but was willing to go nexus to get it

  • Paul Muad’Dib

    Yes, Z Ultra and T2 Ultra need an upgrade. I hope those will have 3 GB of RAM and respectively 2 GB of RAM. The successor of T2 Ultra should be a mid-ranger, with an updated CPU and GPU but 2 GB of RAM is absolutely a must. Also, 16 GB of internal memory.

    Z Ultra’s successor needs camera flash.

  • djsilentg

    only bigger if a dual device.. eg. z4 dual

  • xperiaDROID

    If Sony wants more sales and profit, they must release the Z4 ASAP and don’t release too many phones. And also, they must advertise more.

    A Z4 Ultra would be awesome.

  • Itsarapong Intoum

    That’s correct. I want Z4 to be release in the middle of this year.

  • haxona

    A z4 ultra with an active digitizer would be geavens worth. I would buy it in an instant if it had the same specs as a possible z4

  • Well, it was known that sony is making Z4 Ultra already, I’m glad that it won’t be 6.44inches which is too much! And finally users will have a choice 5.2inch of the Z4 or a phablet. Good luck sony!

  • RamaKrishna

    whatever sony..
    until and unless you are a step or two steps faster in updating your devices..you’ll loose..
    ..Have as many as devices you can and then update it faster..I have seen so many people leave sony because of this..
    From my perspective,sony seems to be learning a lot from its users..

  • Malik Shahid Farooq aWaN

    I love sony so much

  • Karel Dvo?ák

    Well, I need uprade Z Ultra! I love it. But with camera flash and without cover port. ;)

  • Timel

    Let Sony dreams

  • Timel

    sell only flagship devices like Z series and more maketing

  • Vuyo Ncube

    1080p Z4 Ultra with 16MP IMX230 and OIS please!

  • Jaissal S

    Once they announce and release the Z4, I definitely agree in that they need to advertise the handset a lot more. More than just Facebook, Twitter, and YouTube. They need to push TV more!

  • jag

    Z4 ultra please!!!!

  • Arda Akca

    I hope we’ll have a 6.1″ Z4 Ultra. 2K screen and stylus with the same slimness. Note to Sony designers; make the metallic frames gunmetal for the black version and put the notification led around the power button like Vaio Z series laptops used to have. I would preorder the Z Ultra successor right now if it had same chassis better camera-flash, better SoC, 2k screen and better speakers.

  • Ana Heluši?

    And Vaio

  • Paul M

    another +1 for a Z4 Ultra

  • Paul M

    vaio is not sony

  • Damon Adrian

    Right now we are writing an assignment in our school about our favorite company for economics. It should be in detail and should talk about the company’s problems. I chose Sony. Lol then this article came out lol

  • Damon Adrian

    Let’s be realistic. Advertising costs a lot. It works be best for Sony to keep their focus on areas of more demand, reduce the labor, etc

  • Shelta

    I think they’re going to do a worldwide marketing campaign with the next Bond movie for the Z4. This will be more efficient because they’re advertising two Sony products at the same time: Sony Pictures and Sony Mobile…

  • Mathias Cronqvist

    Let Timel English

  • Pingback: Nmobile | Sony pretende vender 38 milhões de Xperias para FY15()

  • hmmm

    6 inch phone….going to 60 inch phones,would you like that?

  • Pingback: Xperia Z Ultra???????????? | T's MEDIA()

  • Tomas Urban

    How much did they ship in 2014?

  • Phil Edwards

    if you read it, its say expected to ship 39.2 mil

  • serendipity1002

    Please be Z Ultra successor. Although I personally would prefer the same 6.4″ screen or even 7″ is fine if the bezels are slimmed down further

  • Saleem

    Sure, Awaiting Xperia Z4 Ultra

  • Switching tabs from reading an article on a hardware site, I read it was 38 nanometer smartphones. My first thought was, “Whaaaat? That’s a bit behind the times!” Lol.

    It’s MILLION! *insert “38 Million phones” Dr. Evil picture here*

  • cs098

    New Z ultra please, I need to upgrade form my old one.

  • Paolo Malgarise

    xperia c4 selfie phone with mediatek processor >>> 6 inch display

  • sony sucks

    sweet dreams sony… whatever number of people you fooled last fy it is guranteed you will consider yourself lucky if you sell 20 million for the next… pathetic

  • Rene Pedroso

    They did that before, didn’t work

  • Rene Pedroso

    I would love a solid piece of carbon fiber to substitute the back instead of glass and ceramic or tungsten frame

  • InspectorGadget80

    The BEAST RETURNS! I’ll pass on the Z4 and go for this monstrous phone. Seems like my Z1 screen is flickering for some reason I’ll wait For THE Z ULTRA

  • InspectorGadget80

    What they need to do is MASS MARKETING IN THE U.S.

  • Sampahio Damaceno

    You’re absolutely right. Sony consumers know it a lot of time, but Sony don’t. It seems Sony want to adopt a Samsung strategy, but they can’t.

    Sony consumers are exigent. Nobody buy Sony cause they’re cheap. People buy Sony because they’re great.

    So update a lot of devices on a lot of markets and variations is impossible.

    Sorry for the comparison, but Sony needs to be more like Apple.

  • Emil Oskarsson

    NO, wait until the end of the summer and use snapdragon 820 instead, and yes my phone supscription on my Xperia Z ends then haha ;)

  • Raj Singh

    There’s no way they can do that without developing a better brand awareness and marketing strategy…

  • Sachin Gautam

    Z4 is just a fake print of Z3 go for Z5

  • z3firm

    Come on sony With lollipop for z1 and z . You are the last one to update the phones.

    AT&T HTC One (M7) Owners! Great news, we’ve received technical approval on Lollipop OS. OTA will start tomorrow. Thank you for your patience

    https://twitter.com/moversi/status/582665270046515200

  • Paul Muad’Dib

    They need to simplify the lines: cheap (E), midrange (M), flagship (Z) with screen size compact (c), normal and large (Ultra).

    And another thing: Single/Dual-SIM. LTE should have all of them.

    The cheap line should have no Ultra version => maximum display size = 5 inch, maximum dpi = 250, 1 GB RAM, 8 GB internal Memory, camera with flash, MPx between 5 and 8

    The midrangers should have 2 GB of RAM, 16 GB internal memory, an average of 300 dpi, Mpx between 8 and 13

    The Z series => 3 GB of RAM or over, 32 GB of RAM or over, over 400 dpi, best CPU/GPU available, camera over 13 Mpx with the best sensors.

  • Timel

    Oh You’re right

    I forgot that now Sony is very poor and almost bankrupt… Sony doesn’t has much money right?

  • [S]unjay

    I’m not sure how successful a 6 inch phone would be.

  • [S]unjay

    Nah, I don’t want Sony to rush the Z4.

  • SlaughTerror

    Still a lot more than you at least

  • [S]unjay

    I did something similar for Economics but I did not write about Sony.

  • Vuyo Ncube

    Almost bankrupt? Please provide the relevant financial report. I’m sure XperiaBlog would have come across it.

  • [S]unjay

    Yes but failed to ship 39.2mil so they expect to ship less in 2014. He wants to know how many were shipped…not what was expected.

  • Timel

    Sony expected to ship 39.2 million Xperia smartphones? Really? LoL

    “LET THEM DREAM”

    Why? I said let them dream

    Because Sony Xperia isn’t a trusted smartphone brand, when people want to buy the smartphone they will think of brands like Apple iPhone, Samsung GALAXY, LG and Chinese brands, less people will think about Sony
    When talking about smartphone people don’t trust in Sony, Nowadays Sony is know for PlayStation and alpha NEX so that’s why Sony need to focus on maketing I mean Sony needs to do anything that make people outside(not just a little group of people like Sony fanboys) know, trust and interesting in Xperia brand and look like the maketing and the advertising can help Sony

  • naru

    oops

  • naru

    z4 spec sheet leaked

  • naru

    z4 vs z3 Superior auto mode

    Source – esato

  • Pingback: Sony Xperia supply chain rumors look to new mid-rangers, phablets | Pocketnow()

  • DBS

    No. The mere word “phablet” should be killed with fire.

  • TechGuyChris

    I forgot no one knows about Sony phones due to no marketing. You have to spend money to make money…

  • TechGuyChris

    They dried that before with the Xperia T known as the bond phone. It didn’t work.

  • Itsarapong Intoum

    I don’t think so. at least what I will got is 5mp wide lens front camera which produce much better result. As well as usb port without annoying flap.

  • phil g

    I belive this is a realistic goal for Sony Mobile. As Totoki-san said at MWC, they’re going to focus on profits as opposed to marketshare. In my opinion this is a much better strategy than trying to fight Apple and Samsung.

  • Gohanks Yan

    Sony should take the same motorola strategy and launch 3 models per year.

    Xperia E (entry level, mediatek processor, 8 Gb/16 Gb models)
    Xperia M (mid range like moto G but with snap 615, i mean a M4 with a low cost camera, 8/16 GB models)
    Xperia Z (No more compact or ultra, only premium smartphone)

  • May Czos

    What they need is to sell phones through four main US carriers.

  • May Czos

    IMX230 has 21 megapixels.

  • May Czos

    Yes, they’re last but they’re doing it good.

  • Nguy?n T?n L?c

    anymore :p

  • William Wijaya

    Realistically they should descrease or stop the low end, and focus more for flagship and if they want to.release the mid end may either M series or what and the low end should always be like E4 for the example

  • Rumor Has It

    So.. rumors that 2 versions of the Z4 are true. A WQHD variant and a FHD variant.

  • James Neuburger Gaston

    What’s the problem? The 8mi and the 5mi? If you are the app developer you can see the real number of downloads, as a normal user you just see it’s more than 5mi in the case, play store works in numbers 10 and 5, example, more than 5, more than 10, than 50, 100, 500, 1000, 5000 etc…

  • Xperia Z4 Ultra specs …

    Quad HD display

    4GB ram

    Snapdragon 820 processor

    4000 mAh battery

  • Azar

    Is this an April joke? What this. :D LOL 38m phones…. sure, sony

  • xl77

    Make own size,own idea then your flagship will be superb.

  • Damon Adrian

    Sony shouldn’t take huge risks and advertise on new York streets. Sony should advertise little by little. They should start by small promotions and then get bigger. And it is good to make partnerships with mobile shops too

  • a.hamameh

    Info-eye updated with lollipop icon

  • a.hamameh
  • Ana Heluši?

    Was, but I love it

  • Mohamed adel ali

    https://twitter.com/SonyMobileNews/status/582907899355246592

    Sony xperia z1 , z1 compact and z ultra suppose to get lollipop after 2 weeks from now

  • IlGrinta17

    I wanted to buy a Z3C, but because of you now I’m going to wait if the Z4C shall truly exists :(

  • Shreyash Amriwala

    The phone in picture looks interesting.

  • Vuyo Ncube

    There’s a 16MP version. Check their document.

  • debianQml

    Z4

  • Sharp Edge

    It would be perfect. 4’s are everywhere. It’s too bad that Android’s already past Kitkat 4.4.4 now. “B” for bluetooth.

    Z’4′
    ‘4’K
    ‘4’.1B
    LPDDR’4′
    ‘4’50 Adreno
    ‘4’000 mAh

  • Nguy?n T?n L?c

    It’s not even guaranteed worldwide release for Z1 series. Could have been just limited release by then and we will have to wait even longer. Not to mention, they do not say specifically 2 weeks. So as up next, it could be from 3 weeks to like forever… Haven’t they done testing Z3 and Z2 firmware already, just push them out this week and let Z1 test it next week. What took them so long?

  • Phil Edwards

    I can’t see where it says it failed to to ship. the words are and I quote “where it is expected to ship 39.2 million” . Expected doesn’t mean it has failed.

  • Mohamed adel ali

    I hate that late and fake promise but i would like lolipop to come wihtout bugs

  • For once Tim,
    you make sense.

  • JohnThackr

    If Sony doesn’t have the compact, then I’m not buying Sony. The reason I have bought Sony is because it’s the only brand that has a compact size with premium specs.

  • Omarion07

    fake

  • [S]unjay

    No, Sony lowered their expected shipment so it’s safe to assume that they were unable to ship 39.2m.

  • More info on the Xperia Z4 on esato forum…

  • Timel

    Yeah! people know Sony as the PlayStation and alpha NEX maker but In the smartphone world no one cares about Sony Xperia, Xperia smartphone is not the trusted brand that people will choose to buy, when people want smartphone they will think about brands like Apple iPhone, Samsung Galaxy or even LG, HTC and Chinese brands like Huawei, Xiaomi they’re still more popular than Sony

    Sony gotta seriously focus on the marketing with Xperia as much as possible, Sony needs to do anything that make people outside (not just small group of people like Sony fanboys) interesting in Xperia devices

  • mibas

    Ignore and flag, Ignore and flag you

  • Paolo Malgarise

    6 inch display = xperia c4 ;)

  • 32 GB of RAM is a lot of RAM doe…

  • 2sfhim

    The Xperia T was not outstanding. The Z4 can be.

  • Timel

    Do what you want, that is all losers can do By the way Sony will go bankrup in soon anyway and that makes me very happy hahaha

  • Alvin Zahran Majid

    thats not the point-_-
    look at the phone in the picture there..

  • there are news that Xperia Z4 Ultra may have a fingerprint scanner!

  • azzido

    would like to have exactly 6 inch device (not bigger) with the same 20MPx best camera as regular Z4 or Z4 compact. For some reasons Ultra series and tablets always gets worse cameras and that’s the only reason why I avoided them :(

    Maby someday my wish come true and I will buy one, who knows :)

  • May Czos

    Fake, Sd810 was never meant to go over 2.0 GHz.

  • May Czos

    We won’t see the Z4 anytime soon, Sony is now starting a campaign for the Z3 to keep good sales.

  • Dave W

    James Bond uses Xperia.

  • Dave W

    Please make it a Z4 Ultra. I want a big 6″ phablet. The Nexus 6 was a total letdown.

  • Sachin Gautam

    Then go for m4 Aqua

  • Sachin Gautam

    Then go for m4 Aqua

  • Phil Edwards

    we dont know that yet. it lowered the forecasts from projected sales of 40.3 to 39.2.

  • InspectorGadget80

    Exactly my point. Plus people only care bout popular phones

  • James Neuburger Gaston

    OK now I see hahaha, but it’s probably just some concept phone

  • Alvin Zahran Majid

    everybody knows that hahaha

Previous post:

Next post:

Sitemap