Xperia Z4 slips down the Japanese charts, just one week after launch

by XB on 29th June 2015

in Xperia Z4 and Z3+ series

Japan FlagThe Sony Xperia Z4 launched in Japan on 10 June and almost immediately we saw reports of users complaining about heat issues. There’s no denying that Sony has had a bit of a torrid time since then, with various reports regarding throttling and overheating as the handset saw a wider release, including the Xperia Z3+ globally.

These reports were always going to impact sales and now we are starting to see the first impact of that. Looking at the top 10 smartphone sales in Japan, the Xperia Z4, which debuted at number 1 and 2 respectively for the NTT docomo and au by KDDI variants respectively, has taken a tumble. Just one week later, the Xperia Z4 now sits at positions 7 and 8 with iPhone models dominating the top five and the Xperia Z3 Compact at position 6.

Typically after a Sony Xperia flagship has launched in Japan, the handset has sat towards the top of the charts for a number of weeks or longer. Japan remains one of Sony Mobile’s most important and historically strongest markets, so to see such apathy towards the company’s latest flagship is concerning. The high price points are unlikely helping, especially when combined with reports of overheating. Sony may need to price the handset more realistically in the coming weeks/months to drive greater attention.

Japan Top 10 Smartphone Sales_2015.06.21

Via ITMedia.

  • MarkLastiwka

    The other thing to take away from this. The phones that are ranked 1-6 and 9-10 are all UNDER 5″ PHONES.

    Is this not enough for manufacturers to realize most people don’t want ginormous phones?!

  • shhh

    Sony better have something really good for IFA since they did very little with the Z3+/Z4.

  • WilliamTell13

    Of course it did. Who would want to buy a phone that has overheating warnings posted next to it in the store?

  • Sandro

    I think we should always have the option, and i praise Sony for the Z3 compact, a top-notch phone with smaller size. It would be great if we also have S6 compact, G3 compact, etc…

  • aziz al-ali

    Im sony fan from xperia s and I I get acro s.> Z > Z1> Z3. They need to upgrade the camera
    And design, or xperia phones Will die soon than later.

  • Everything was good until Xxperia Z3. Now I am disappointed !

  • nick

    who the hell would want a phone which costs fortune and company has no intention of fixing things after the launch..stubborn company now learn the lesson..

  • Timel

    You see brainless fanboys?

  • Vuyo Ncube

    If only the Z3+ used the SD805 :(. Battery life might have scraped the 3 day mark. Maybe it would have been cheaper. Similar theoretical image processing performance to the SD810 too. Less thermal throttling as well.

  • azzido

    it is not about screen size, note that japanese has smaller hands than european / usa. It is about overheating issue of snap 810 that closes camera very fast as well as more demanding apps… basically Sony needs finally deliver Z5 with new design, new improved camera that will outstand other brands and top qualcomm processor that will be better in terms of heating = awaiting snap 820.

    I am personally waiting for Z5 to finally replace my awesome Z2.
    But I need huge improvement to be motivated, not just minor fixes here and there.
    Hoping foe oled from Sony too? Cyber-Shot and dedicated amplifier with Mega Bass expected.
    And new iteration of awesome noise cancelling headphones. These are best headphones included out of the box.

  • azzido

    + one important thing Sony.
    People care about bigger battery, not 1mm slimmer body…

  • kido

    No suprise here

  • azzido

    I’d love to see finally 5,5 inch display and bigger lens.
    You’ve got it all Sony, technology, people, experience.
    Everything is in your hands…
    We know you can make it.

    Your fans.

  • Sadman Khan

    What i want:
    Xperia Z5 Compact
    4.7 inch 1080p
    Snapdragon 820
    32GB internal
    3GB RAM
    3000 mAh battery
    20.7+5.1/8 MP Cameras

  • Doubleyoupee

    Pretty much this.
    I’ll add:
    – Type-c USB?
    – Waterproof and no slots like Z3+
    – New chipset with 1080p 480fps (mediatek?)

  • Raj Singh

    Sony Mobile is in trouble. I blame it entirely on their executives who lack focus and direction. They know how to make phones but they don’t know how to do business.

  • Akand

    It’s nothing about having brain or branless. If I see that seller is warning me about any problem of his product, not only me, no one will buy that product. Even if the buyer is a die hard fan of the brand. We, as a called fanboys, love Sony, but it doesn’t mean we’ll buy every product from Sony. We are staying with our current device and waiting for the right delivery from Sony. But Z3+ isn’t the right one.
    We’re not brainless, we’re just loyal to our beloved brand. That’s it. Nothing is everlasting in this world though.

  • Akand

    Nothing to be surprised!!! Z4/Z3+ doesn’t deserve to be on top. Realistic.

  • Itsarapong Intoum

    Only some people who want to use it to make a breakfast :D

  • kido

    I’d throw in ois and this would probably be my dream phone

  • Itsarapong Intoum

    I agree… I hate their stubbornness.

  • Itsarapong Intoum

    Hey Kaz. WTF have you done to xperia ?!

  • Svnjay

    Brainless fanboys? The Z3 Compact outsold the iPhone a few months ago.

  • spwx

    if you check teardown post here, some user posted video comparing S6 and latest Z3+…. S6 overheats after 5 minutes while Z3+ keeps going after 6 minutes and he turns it off… plus Z3+ has seriously better camera in low light… so much for overheating issue.

  • HAWX

    Agreed. 805 + cheaper price would be a good place for Z3+.

  • DBS

    “to see such apathy towards the company’s latest flagship is concerning.”

    Maybe the Japanese market has changed and Sony hasn’t realised it. With the dominance of the yearly iPhone, maybe it’s time to stop the stupid iterations and focus on significant improvements.

  • DBS

    The camera MUST have full manual controls and OIS. It’s pointless to have 21mp just to make it neuter it with lack of controls.

    Also, I prefer 720p and more battery life. 1080 on a 4.6″ screen is useless.

    Otherwise, I agree. Also those 32GB better have a microSD expansion slot too.

  • Naail Zahid

    Im more shocked to see the nexus 5 still on that list. Wow

  • Timel

    Kaz fuck off!

    Welcome Shuhei Yoshida!

  • Timel

    Sony kill themselves

  • JMonkeYJ

    I have had 4.7″ phones with both 720p and 1080p screens and at least to me the difference is substantial. This 2k stuff is overboard but at least 1080p is my personal requirement.

  • Chan Kin Cheung

    Sony didn’t kill himself, but it is a very wrong business decision nonetheless.

  • Chan Kin Cheung

    but Nexus 6 is not?

  • Chan Kin Cheung

    THE G4 should be on top, but even without the competition from it in Japan, Z4 still overshadowed by IP6, Sony should really think now

  • Timel

    Z3+ come with Bad camera, Bad UI, Bad performance and has nothing new or special, people get boring and turn down Sony!

    Sony can’t make their own chipset , can’t make great smartphone camera, can’t blow everyone’s minds with new cool innovations today Sony’s Life depends too much on Qualcomnn SnapDragon chips and Google Android, without two things, Sony dies

  • iia3ezu

    Probably not going to happen. The CEO would rather sell the entire Xperia division to stop bleeding money. Sony is more interested in making movies and licensing Playstation games these days.

    What to expect:
    More crappy mid-range Mediatek phones… oh they’re waterproof too!

  • iia3ezu

    Dream on… Snapdragon 820 isn’t going to be ready till Q1 2016 at the earliest.

  • iia3ezu

    I see Sony desperately wanting to lower the value of the Xperia mobile division in an attempt to get someone to buy it.

    So it depends what you mean by ‘right’ or ‘wrong’.

  • xperiaDROID

    Xperia Z3+/Z4 is just a rushed product for their 6 month flagship release cycle for Japan, this is Sony’s fault and at the same time it is the Japan smartphone market’s fault as well.

    Hope the Z5 will change everything, or else I’ll have to look elsewhere for a while.

  • Chan Kin Cheung

    wow i never thought of that

  • Chan Kin Cheung

    I think Sony have the entire PS business to run (and Bravia), so it cannot devote 100%of resources of R&D to Xperia, unlike Sammy

  • betatesterz

    Well, ironically, “4” in Japanese, written as “?”, sounds like “?”, which is Death in Japanese XD

  • Tangent Lin

    Quite disappointed that Sony did not research and understand what we consumer wants. At least Samsung did tried that 810 have overheating issue. I will choose Samsung if they have 1080p, front facing and micro-sd expansion. Sony like to disappointed their fans. Z3+ consider downgrade from Z3, overheating issue, low speaker volume, camera didn’t improve, smaller battery capacity and we need to pay more for that? Hope you bankrupt now Sony, won’t ever learn!

  • Sadman Khan

    Yes USB Type-C. But i’d prefer 820 because of graphics performance. Mediatek’s graphics performance is just too horrible

  • Sadman Khan

    Well then i just hope they delay the launch of z5 compact just to use that chipset.

  • Sadman Khan

    And that’s why i picked 3000 mAh to make up for the higher resolution.

  • Tibor Hornyák

    HEY ALL of U are complaining about OVERHEATING :

    where is the problem?

  • Emil Oskarsson

    Sonys digital stabilization is pretty awesome so no need for optical stabilization imho ;)

  • Chan Kin Cheung

    Please do not act as a Japanese language expert. I live in China but I also knows Japanese and Korean, I can definitely tell you that this slang in from the Chinese language. Although “4” is also an unlucky number in Japan, but they do not interpret it as Death.

  • theskig

    Yes but I hate that zooms the image. OIS is better.

  • kido

    For video yes, there is no need for ois, but for night shots ois is a must. Sonys software stabilization is the best on the market, i own a z3 compact and ita amazing wat the software stabilization does when you shoot video. However for still shots especially at night or low light conditions, sony depends on high iso levels which increases noise in the photos. Phones like the lg 4 have ois therefore they can use slower shutter speeds to brighten up their photos and therefore lower iso levels which gives their photos a more plesent look to them.

  • Timel

    When people think about Sony smartphone, they think about the smartphone with awesome camera (Sony know as Cyber-shot and Alpha NEX maker), awesome sound quality (Sony know as Walkman maker), awesome display. But in finally how many times that they have to disappointed?

    The time of Sony for smartphone market is running out ladies and gentlemen, hopefully Sony will realise why most people don’t buy Xperia flagship phones.

  • Chan Kin Cheung

    Sony should use their patented technologies to push up the “wow” factor, instead of making “the most average out of the averages” phone

  • Timel

    I think so

  • Timel

    When you know how to make a thing, it doesn’t mean you can make it good or can make it better than anyone.

  • ryq24

    Serves you right! Sony! For coming out with a half bake phone with a ridiculous price tag at that. I hope this is a wake up call for Sony. Their phone are over priced!

  • Adhito

    Yup, Sony is officially dead* why make a phone with literally minor upgrade and selling it with higher price? At least sell with the price of the Z3 when it launched

  • Adhito

    Is it the ridiculous price of Z4Z3+ , Maybe because the Z3 sales didn’t make a profit? So they overpriced the Z3+ just to make up the profit from last year losses?

    Well I think this would be like the time when apple was crushed because they overpriced their macintosh computer (dunno why I just saw the Steve Jobs movie) if did Sony went bankrupt, the only difference theres no one gonna save them unlike Apple saved by Microsoft

  • You’ll have it, but with a Mediatek MT6795 and 16GB of internal memory. The specs have already been revealed a couple of days ago. Another difference from your specs is that the front camera will be 13mp. I also hope they’ll improve the back camera… at least, they should add OIS and/or use the new sensor Sony has been working on for the last 2 years at least. Another flagship with the same camera that has been used in the last 4 flagships would be another fail.

  • Sony did an unbelievable mistake when they released the Z4/Z3+, that had almost no improvement over its predecessor and added the problem of CPU heating. What a mistake. Their managers should have waited until they had something really good to release. They also had a good chance to finally break the 6 months release cycle…

  • ElizabethRLemanski
  • Svnjay

    How’a your S6 battery life?

  • Svnjay

    How can you complain about the Xperia UI while praising Samsung. TouchJiz is the worst of the worst and cripples performance.

    Also, did you see the video where the S6 overheated before the Z3+ and the Z3+ had better low light performance? Maybe you should complain about Samsung performance and camera.

  • Sadman Khan

    I don’t think that’s the Z5C because clearly that would launch with the Z5 and in that case we should have rumours about the Z5 as well. I think this might just be called Z4c or Z3+c which is a ridiculous name

  • Sadman Khan

    Nexus 6 had bad sales. Maybe because of the size :/

  • Makozak

    Xbox taking the market ? lel don’t make me laugh :) That’s the only division where Sony is and will always be the stronger :)

  • Makozak

    4.7 is a hell too much for the Compact.
    The Z1C/Z3C have awesome size screen, let’s just keep with it.

  • Makozak

    Isn’t Yoshida only for PlayStation ?

  • my opinion is that it’s too late to launch a z4c, the launch would be too close to the z5. What’s more, with the Compact, Sony has done only one annual release until now, skipping one number. So they’ll probably skip the z4/z3+ as well. For these two reasons, I think that those specs are those of the z5c that we will see in autumn.

  • Timel

    It’s great

  • Stemro

    And price. The Nexus 4 and 5 has really great value when they launched, being flagship-level phones at almost half they price; however the Nexus 6 was nowhere near as cheap.

    So oversize+price were the reasons the Nexus 6 wasn’t quite successful.

  • Svnjay
  • Zeljko Kovacevic

    2 falgships yearly is insane strategy.

  • Timel

    He’s much better than Kaz, I think
    Kaz should step down and move his ass to Sony’s financial division

    If Yoshida I’d going to be the next CEO maybe we’ll see PlayStation phone, Xperia Cyber-shot, Xperia Walkman.

    Kaz know nothing about technology and he doesn’t has a good vision

  • Sadman Khan

    Yes i thought so too. From z1c to z3c but i don’t think Sony would really make a flagship which is basically a downgrade in more ways than one. Let’s see what happens

  • Sadman Khan

    It’s not really much of a difference man. The dimensions of z1c and z3c are the same. Maybe they can trim the bezels a bit further and we’ll get 4.7. I’m fine with 4.6 though

  • Sadman Khan

    Yes the price was outrageous for a nexus device. The nexus devices were always about providing value for money. The N6 wasn’t so :/

  • jokensy

    Don’t worry guys, Sony is going to unleash a ‘HERO’ phone at IFA…like HTC. Well, I hope.

  • Adhito

    Well yea it isnt going to happen in the near future I hope, but if Sony put Xperia Ideology to PS I think that might happen,but im sure that wouldn’t happen I also like PS4,many games ive played there, lets just hope Sony didint make the Ps series falls like the Xperia line

  • Adhito

    Who knows what will happen, I heard rumors that the release Z3 didn’t make profit, and hope that wouldn’t disturb the development of PS series since their financial was kinda in trouble, or better just ditch the Xperia and improve PS4

  • Truth has been spoken…!!!

  • Doubleyoupee

    Phew… for a minute I thought you said iOS.
    O_O Don’t scare me like that again.

  • GrinigGammalGubbe

    At any cost?

  • Sadman Khan

    Worth it :P Mediatek has poor graphics performance. S810 overheats. So there’s not much of an option here

  • Mathias Cronqvist

    You were doing fine until Mediatek.

  • Mathias Cronqvist

    What a shame, someone let you out of your cage again.

  • ryq24

    Meizu just released a new phone that have awesome specs with a price that is more than half of what the Z3+/Z4 cost. The only way for Sony mobile to survive is to price their premium phones the same as this kind of phone. Otherwise I don’t think Sony will be able to survive in a year or two. Sony still think they are competing against apple and Samsung.

  • Mac

    Amen bro!

  • Lunkz

    They made a bad choice with the shitty Snapdragon, also smaller Battery…

  • marcyff2

    true, but then they should aim for nvidia x for performance and graphics, though temps and price might be through the roof

  • marcyff2

    xbox 2016 or 2017 will be a reality because xbox one has not been able to keep up with ps4. the difference between consoles is to noticeable (one plays on average at 900p with some at 1080p60fps, the other on average 720p with some 900p and some 1080p)

  • Sadman Khan

    That is the main reason why nvidia isn’t used

  • marcyff2

    really? i have seen a lot of rankings putting s6 as the top phone, a lot of rankings putting note 4 as the top and a lot of rankings putting iphone 6+ as the top phone

  • marcyff2

    wrist phone? i don’t see the need, and a lot of reviewers place the smartwatch 3 as the top wearable

  • Mac

    It’s a shame.. a great company, a great phone.
    Bad processor choice :(

  • Timel

    Just like when people said “touchscreen phone is bullshit” what about Apple iPhone now?

    Whatever you say but Samsung is developing flexible OLED phone now, And when the day Samsung release flexible OLED phone… Sony will be just a follower again

    So go use your shitty Z3+ and pray for your Sony

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  • Aiden Pearce

    just went to a sony store to get a charger for my Z3 as the stock got burnt in a power surge.
    and got a hands on with the Z3+ and to tell the truth it felt more solid built and temperature was normal and i used it for a while and it felt snappy than my z3 in every way.
    so i would get one for me when it falls down to reasonable price.
    and it looks sexy…lets hope price falls down soon enough

  • Timel

    S6 is great!

  • Raj Singh

    You’re right. Just because you know how to make something doesn’t mean you can make it the best. However, I think Sony has the best design language in any industry category it competes in. That’s just my opinion, of course.

    It’s also my opinion that they don’t know how to sell their products in 2015. The modus operandi of the global marketplace differs from that of the Japanese market. There is a huge disconnect there.

    Past: A product (Walkman, Trinitron, CyberShot, PlayStation) no one else can offer or can only imitate…
    Present: Selling the exact same service as countless others…

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  • betatesterz

    Not frequently, but they still do.

  • DBS

    Still. As 1080p is useless on 4.6″ screens, with a 3000mAh battery it would last you even longer. Which is always crucial because if you connect any smartwatch to a Z3C, you can immediately kiss the 2 days battery life goodbye. So, keep the 720p screen, and put in more juice for the battery to benefit connected devices.

    (and who says a smartwatch says a QX lens etc).

  • Sadman Khan

    I wouldn’t say 1080p is useless. Because i’d like 400+ ppi which is perfect. But then again, i wouldn’t mind extra battery life. I’m happy either way :P

  • gamer324

    The Tegra X is aimed as a high-powered tablet SoC, its TDP is about double that of Snapdragons and the Mediatek chipsets so don’t expect to ever see it in a phone honestly, especially not with Sony so conscious about battery life.

  • Timel

    And what a shame that you still in your cage(cage? or I should call it “cave”).

  • Geese Howard

    Meh… Iphone is so overrated. In our world nowadays, whatever people get or do people will follow without knowing what they really want anyways… that is why branding is so important and the market can be extremely profitable if you not what you are doing. Sour Apple know’s this concept but their phone is full of shit. Kind a surprise not seeing any Samskunk phones on the list… Not too worried about Sony, they are still on the listing anyways and not into oblivion.

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  • Mathias Cronqvist

    You’re an idiot.

  • Mathias Cronqvist

    Flag and ignore, friend.

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  • kido


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  • Juan Carlos Alpizar Chinchilla

    Snapdragon 810 is fixable though. I have an M9 and after the 5.1 update the phone is around 30 Celsius degree when idle (feels cold in the hand) and never reached 40 so far even after I used the camera and recorded some videos (feels warm it’s not uncomfortable in the hand). I’m also getting over 55k AnTuTu scores now (the top I’ve seen from other users is 58k) and phone is noticeably faster, so yes, it can be fixed it’s just HTC have been dealing with it more time. Give Sony a chance to work with it, if HTC could fix it I bet they will too :)

  • Rosebee

    How is the Z4 Tablet doing though? That’s the one I want to be released in the US ASAP.

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