Sony Mobile is undertaking a restructuring programme in Europe that has seen two senior Executives depart the business. Catherine Cherry, UK & Benelux Marketing Director and Nigel Whitehead, Head of Retail and Distribution have both left the organisation according to Mobile Today.
Both were long-timers at Sony, with Cherry spending 12 years at the company whilst Whitehead worked at Sony for eight years. This news follows the departure of Pierre Perron, Sony Mobile President of North West Europe in May this year.
Cherry was a key figure behind the recent UK advertising campaign making your “everyday extraordinary”, featuring real users and was given a sizeable marketing budget. In terms of retail and distribution, the Xperia Z5 launch has been “criticised by a number of industry insiders for being overly expensive” according to Mobile Today.
A statement from Sony (see below) reaffirms that Europe “will continue to be a key region for Sony Mobile going forwards” with the recent changes made to “drive transformation and profitability” within Sony Mobile. See the full statement below.
Sony statement on European restructuring
“The organisational change in EMEA is part of the ongoing measures to drive transformation and profitability within Sony Mobile, based on the CEO’s management strategy announced in November last year. The re-grouping of customer units into regions is one of the important measures to allow better prioritisation of marketing efforts, as well as more efficient allocation of resources, therefore strengthening Sony’s position within EMEA, which will continue to be a key region for Sony Mobile going forwards.”
Via Mobile Today.