Red Dot Awards 2016 – Sony Xperia smartphones pick up four design prizes

by XB on 30th March 2016

in Accessories, Xperia C5 Ultra, Xperia M4 Aqua, Xperia Z5 series


Sony Xperia Red Dot 2016Sony has announced its list of product winners in the 2016 Red Dot design awards. Sony has a long history of doing well in picking up prizes on the design side and it hasn’t disappointed again this year. Sony won 18 Red Dot 2016 awards altogether, which includes two “Red Dot Best of the Best 2016” awards – the highest accolade given each year by Red Dot.

The ‘Best of the Best’ winners were the Glass Sound Speaker (LSPX-S1) that we first saw at CES and the DSC-RX1RM2 Digital Camera. Only 1.5% out of the 5,200 products looked at across 57 countries receives this top award.

On the mobile side, Sony picked up Red Dot awards for the Xperia C5 Ultra, M4 Aqua, Z5 and Z5 Premium. Sony Mobile also won awards for various accessories including the Bluetooth Speaker BSP10, Stereo Bluetooth Headset SBH70, Smart B-Trainer and h.ear on headphones. For a full list of Sony winners, check out the list below.

Sony Red Dot Award Winners 2016

Red Dot: Best of the Best 2016

Glass Sound Speaker: LSPX-S1
Digital Camera: DSC-RX1RM2

Red Dot Award 2016

4K Ultra HD TV BRAVIA: X93D Series
Portable Ultra Short Throw Projector: LSPX-P1
LED Bulb Speaker: LSPX-100E26J
High-Resolution Audio Headphones: h.ear on
High-resolution Audio Headphones: XBA-300
Compact Audio System CAS-1
Smartphone: Xperia Z5 Premium
Smartphone: Xperia Z5
Smartphone: Xperia M4 Aqua
Smartphone: Xperia C5 Ultra
Bluetooth® Speaker BSP10
Stereo Bluetooth® Headset SBH70
Smart Sports Device & App: Smart B-Trainer
Skin Analysis System: BeautyExplorer
XDCAM Memory Camcorder: PXW-FS7
Spectral Cell Analyzer: SA3800

Via Sony.

  • Mohamed adel ali

    i feel that’s a little wierd since this only award sony takes every year and i feel like they pay for them :D

  • Blain

    sony xperia mobiles are awesome, why do someone get so jealous when
    they are awarded

  • Mohamed adel ali

    Jealous of what i am sony xperia z1 user and love it but it’s wierd to me same organization give them reward every year :)

  • hansip

    if you open Red Dot website, Apple also wins an Award and LG is there too. So it’s not Sony only.. Just that it is awarded by them based on the item’s design philosophy and overall quality. Now whether that translates to user opinion, it’s a different matter.

  • Mohamed adel ali

    i got this thanks for explanation :)

  • xAntifreeZe

    Great job once again Sony! Always proud to be a Sony user/fan :)

  • Omarion07

    All these awards mean nothing for Sony mobile if they can’t sell enough phones!

  • Ryan Paolo Mateo Seguira

    maybe in your country.. sony’s design are pretty popular in my country even apple users are outmatch because samsung and apple are quite same in terms of edge designs and samsung are prone to clones.

  • Ryuzaki Raiga

    in my country 7 out 10 people by samsung. when i ask them why, they said samsung has many accessories and many size screen. compared to all rival they don’t have much accessories and all smartphone today were bigger which is problem to south east asia people that have small body to put inside jeans pocket.

    right now people start migrating to lenovo and asus because it cheap and got many accessories too.

  • mugglearchitect

    Congrats sony!!!

    now i don’t know what to buy
    should i go for xperia z5 or xiaomi mi5?

    i really liked z5’s design, but you know, its little flaws…
    so which one should i buy? thanks

  • Abdusselam ?ahin

    what?
    they got a price for the fucking desing
    hahah thats funny
    they keep going with the same f…. design since they released the z line
    sorry for the bad english btw

  • Omarion07

    How does this relate to my comment?

  • Mohamed adel ali

    If iam in your position should wait till the end of year and decide

  • gamer324
  • Rikimaru Azuma

    Just need to be aware for know that Xperia and bravia clearly give more than other for same price…Then they clearly deserve it.

  • Raj Singh

    Sony Mobile has no idea how to sell its hardware.

  • indianmeister

    As of today, I cant sill find the SCR42 case here in Mexico, yesterday I was looking for the UCH10 charger and they dont sell it here either… and its always the same with Xperia accessories, I had to order them over internet from foreign countries even thou they officially sale the Z5 here… that’s why ppl go for the Samsung and iPhone at least here

  • Omarion07

    Not just that.. Sony used to be the king of smartphones when it comes to battery endurance. They released the Z2 back in 2014 with 3200 mAh battery, and in 2016 they reduced battery size of the X performance to 2700 mAh. Meanwhile all other companies including Samsung are increasing their battery capacity!

  • Franciscus Michael Panggabean

    again, good design doesn’t translate to good sales. How many people in your country is currently using iphone or samsung? compare to sony? If you can make good design, but don’t put enough effort in marketing, it’s pointless.

  • mugglearchitect

    i could wait if my z1 didn’t shatter =(

  • Mohamed adel ali

    Sorry to hear that
    Xperia z5 better than xiaomi in everything except processor and screen ratio

  • DarkMaster

    X performance is not a flagship and also you are forgetting that new X series includes Qnovo’s tech(faster charging,more battery life compared to standard lithium battery and at least 800 recharge cycles which doubles S7) also other companies use QHD that will drain more battery than FHD …

  • DarkMaster

    if something is already awesome and close to perfection why change it ? OEM’s and manufacturers need to stick to something that is rightfully theirs design and constantly try to improve it until close to perfection device is achieved…Sony didn’t copy others like competition is doing so and take a look what competition is achieved trough those constant changes ? Nothing but flaws in almost every device they produce…but Sony devices are almost perfect most elegant and simplistic yet classy and sexy at the same time.

  • Timel

    Unfortunately your country is not USA and China.

    If Sony want to success in worldwide they need to get popular in USA first!

  • roeshak

    Sorry x performance is a flagship. Just not one sony’s confident of releasing widely. It’s better specced than the z5 so unless I’m missing something it is a flagship device. Just a weak one!

  • roeshak

    Here we go again. New year new list of design award recipients lol. The hunt still goes on you for a Sony flagship worth your time and money.

  • DarkMaster

    not really just because it uses SD820 it doesn’t mean it’s a flagship nor that is better than Z5.SONY have nice habit of putting latest chipsets in their phones ( also M5 have Helio X10 with flagship performance) at the time Z5 was released SD820 wasn’t ready and SD810 was the best chip available .

    SONY executives where clear enough during MWC and referred to the x series as the new midrange line up which also official video on YT point out.

  • Omarion07

    X performance is indeed Sony’s flagship. It has SD820 processor and 699 $ price tage.. Now It might not be the only flagship as Sony might release a 4k phone in September. According to GSMARENA Samsung S7 edge managed an impressive 98 hr durability despite having a 2k screen as the processor is efficient enough.. I doubt the X performance will achieve anything over 82 hrs with it’s smaller 2700 mAh battery!!

  • Geese Howard

    Proud owner of the Xperia Z5 Premium… the last of the Z’s!

  • DarkMaster

    you people are beyond help….just because it uses 820 it makes it flagship??? I will no more argue with a wall.

    considering battery :

    it’s not everything about battery mah size…you are forgetting that xperia X have Qnovo tech and that S7 edge is using 5.5 inch screen versus Xperia x that is only 5 inches and not only that S7 edge have also higher resolution QHD which puts more strain on chipset .

    you should not even compere S7 edge to Xperia X since it’s not in the same size range..you could compare it to normal S7.

  • azzido

    NO it’s not, it is just a mid-ranger.
    The processor being used is not the only one indicator or being or not being a flagship.

    The reasons why X performance is not a flagship includes:
    – Smaller screen = a step back to Z5
    – Smaller battery = a step back to Z5 (no wonder chipset, smaller amount in battery is always a decrease)
    – Same camera (that was flagship last year but in 2016 it is a mid-ranged)
    – no 4K recording
    – Specs? 3GB of RAM while all Android flagship competition is coming with 4GB for 2016. 3GB in 2016 is for mid-range phones, not flagships
    – No Radio = a step back to Z5
    – No premium matt glass design and aluminium with PLASTIC frames = a step back to Z5 and its premium design and materials used

    I think I missed something?
    Definitely “announced” X performance is a mid-ranger and the fact that is is proced as other flagships does not makes it a flagship at all.
    + add the competition is already available on the market, yes, the one with better specs, once X Performance with 2015 specs (excludion Snap 820) will appear on the market, both new Samsung and LG will be much cheaper considering being few months on the market.

    Hence,
    having 2 products:
    1. Highest spect and cheaper
    2. Worse specs and more expensive

    How do you think, what the customers will choose?
    I do not see X Performance selling well at all.

    >>Dead man walking<<

    All the hopes lies in Z6 with different screen size variants.

  • azzido

    You are right, it is not in the same league:
    Please do not compare S7 flagship with X Performance mid-ranger

  • roeshak

    Now all that you’ve said explains why you don’t consider it a flagship. The point I was making is Sony does see that as top of the line. That’s why it’s priced in the markets where it’ll be released similarly to other flagship devices.
    I agree with you it’s not a worthy flagship. Deep down I think so do Sony also. That’s why it won’t see the light of day in most major markets. It’ll turn out to be another z3 and z3 plus. Come to think of it z5 wasn’t much different so I guess it’s just business as usual. Don’t expect too much at IFA. Sony aren’t going to go from the x performance to anything to radically different or much advanced in just 6 months. It’s an unrealistic expectation

  • Omarion07

    but it’s priced exactly the same as the S7 which is Samsung’s flagship phone along with S7 edge! If Sony charge 699 for their midranger phone then this Sony mobile are insane!

  • Omarion07

    That’s amazing.. but if Sony mobile phone sales continue to decline, they won’t be able to maintain their high ASP anymore!

  • Omarion07
  • Omarion07

    So if we go by battery size logic then Z5 is not a flagship since the battery capacity dropped from 3200 on Z2 to 2900!

  • Kristijan Knezevic

    Well it’s SONY. You can’t expect it to be cheap and also Sony offers a lot of things that Samsung simply dosen’t have in any of their devices.

  • Luis alexander rosas velasquez

    Z5 is worse than Mi5,Mi5 have best body,best display,best battery,best support,best camera,better hardware,better sound,better size,the only thing that I can complain is about the waterproofing

  • Luis alexander rosas velasquez

    Go for Mi5,you will not regret

  • roeshak

    No the x and xa were the mid range announcements. The x performance is the flagship for early 2016. It’s just not very competitive so will be limited in production to avoid heavy losses.

  • gamer324

    Red Dot is actually probably one of the most respected design awarding institution for Commercial product design. Sony getting these awards consistently is just a testament to its continued focus on building engineering design marvels.

  • gamer324

    Actually Sony IS focused on higher ASP rather than flatout revenue. They don’t need to sell more phones, they just need to make sure that they sell them at a hefty profit. A lot of people seem to have ignored the fact that while Sony isn’t pulling out of the mobile market, their ambition now is simply to continue the division profitably, they don’t want to invest in expansion nor do they care about mobile market share. That’s what Kaz Hirai outlined last year which the press failed to convey due to its sensationalist “will Sony or Won’t Sony (sell off Sony Mobile)” articles.

  • Timel

    Bad camera is another reason that make Sony phones are unsaleable

    https://youtu.be/P6nA-CxO_A8

  • Timel

    If X performance is the real flagship from Sony this year then… No wonder at all if in finally we will hear bad news about Sony Mobil again!

    X performance lose attention from the crowd, there are few people talking about it, because the phone is too boring and it has nothing can compete with S7 edge and iPhone 6s Plus… Everyone say that This new Sony flagship still stuck with the same old boring design, the huge bezels at top, bottom, right and left and probably the same old shitty camera. What is sony thinking? the Mobile division just wanna go bankrupt or smth?

  • Omarion07

    Yeah like what? OIS, dual flash, 4k video recording, Samsung pay, heart rate monitor, wireless charging, quad HD display, 4 gb of ram, bigger battery, etc…??

  • Omarion07

    Exactly my thoughts Roeshak! I think Sony will release a 4k flagships in September

  • roeshak

    Can you name any other mid range devices with the 820. Grow up man and stop being such a blowhard. It’s a flagship. Just a weak one.

  • roeshak

    Well said. You just have to marvel at some of the stuff the fanboys come out with lol

  • roeshak

    It’s not a shitty camera. Just not up to par with what others are producing.

  • Kristijan Knezevic

    I don’t want gimmicks like qhd screen or hart rate monitor.

    OIS is inferior to EIS when it comes to stabilization.

    SONY has Qnovo battery tech which is something S7 dosent have.

    I would like 4GB of RAM to but 3GB is actually more than 4gigs if device uses FHD so regarding ram memory samsung dosent have any advantage over xperia.

    I would even add xenon flash but nobody offers it right now so you cant complain that Sony has bad one and in real life performance it’s doing better job then one found on S7.

    Sony offers 4K recording for a long time now and it was one of the first to implement it.

    Things that Samsung lacks and resons why I would choose XPERIA over shi#y S7 are:

    1.STEREO SPEAKERS
    2.HI-RES AUDIO
    3.DUAL-SIM WITH DEDICATED SLOT
    4.BETTER SOFTWARE
    5.SUPREME DESIGN
    6.SNAPDRAGON CHIP FOR ALL MARKETS.
    7.SUPPORT FOR ALL MAJOR NETWORKS
    8.AWESOME FRONT CAMERA.

  • DarkMaster

    not sure but I can name M5 that has Helio X10 which is flagship grade chipset and also I can name phone that is a flagship and uses mid-range chipset it’s G4 . So chipset doesn’t make it midranger or a flagship and you are one that needs to grow up.

  • roeshak

    In other words you can’t name any mid range devices with the 820. Let’s try a different question. How many mid rangers can you name that are priced at $699

  • DarkMaster

    I already gave you my answer you better read it thoroughly and give proper response to it instead of changing subject to price or you don’t have any fact to support your nonsense ? So you are trying to win this argue by your some weird logic. I’m sorry to disappoint you but that kind of game is not gonna work with me.

    Price is not valid point since those are premium products especially ones that are produced by SONY can’t be expected to be cheap.

  • Matt

    Sure a shirt will sell more than a tuxedo

  • roeshak

    Wierd logic? Perish the thought lol. Well good luck to Sony and their $700 mid rangers

  • DarkMaster

    well not weird but it yours logic(since I think differently) and I only argue using facts also you were changing the subject.

    I don’t care about Sony sales it doesn’t bring me any profit.
    So you are quitting this argue?
    too bad :(

  • roeshak

    Not much to argue over. I think it’s a flagship and you don’t. It’s really simple

  • Vjekoslav Andric

    It is not a flagship, get that idea into your head already…
    Flagship is z5 premium
    Flagships do not share the same monicker as midrange series ( look up Z, M, C, X)
    And about the price…all speculations, not confirmed yet
    But X performance is some mighty sony midrange…putting to shame even flagships

  • Vjekoslav Andric

    Exactly, its better than most if not all

  • roeshak

    Pure wishful thinking. The x performance certainly does put someone to shame. Sony lol

  • Vjekoslav Andric

    Sony is going to more premium offering and user experience (xperia Ear etc), and will on that base start to increase sales in the future. Main concern is to stay profitable now. Which they accomplished. Its the Only way to stay competitive in recent chinese companies cheaper smartphone rise…
    I wish them luck in their new endavour

  • Vjekoslav Andric

    If mine is whishful thinking, yours is delusional speculation at best. You are an obious sony hater I see

  • Timel

    The point is… smartphone cameras from big handset manufacturers like Apple Samsung and LG are all much better than Sony’s

    If we’re talking about smartphone camera and compare Sony to all major manufacturers, Sony is going to be the worst in term camera phone quality.

  • roeshak

    Very excellent video put together by kaprov showing that xperias are still very weak by comparison in auto. Trouble is even in manual mode you can’t match what other devices are pumping out in auto anymore like you could do 2yrs ago. They’ve fallen considerably behind on the camera front. Less than a month with the s7 edge and of this I am totally sure!

  • Vjekoslav Andric

    Nope, where in squat ass do you get your info from?
    it was best, now is second best just slightly behind. I believe X will come on top again

  • Omarion07

    Half of the stuff you mentioned are gimmicks and depends on personal preference!

  • Timel

    The best my ass, Sony wasn’t the best about smartphone camera don’t even with Z5 and you don’t even used to do the camera test between Z5, S7, Note 5 and iPhone 6s so please stop talking bullshit

    I can swear to the god that Z5 camera still has the same problems as its predecessors has always had…. Bad details, bad low lights only one thing that impressed me is the SteadyShot in video mode, it works pretty perfect! just that!

  • Timel

    Sony have been blinded
    They do business like they don’t see how much Samsung and Apple care about smartphone camera, they can make awesome camera software and great camera hardware while Sony is lag behind

    Kaz said only marketing hype about smartphone camera on the stage but the real products are the worst among rivals

    To be honest but I really don’t see the bright future for Xperia now with its Same old boring design, Same old shitty camera and there’s no new innovation

  • Vjekoslav Andric

    Aaha…
    Your own opinion ass again.
    Good that dxo mark pros dont agree with your ass opinion.

    I examined a friends z5c thoroughly…amazing camera with amazing capabilities light and lowlight, especialy video recording, that from my own personal xperience ;-)

  • Franciscus Michael Panggabean

    Comparing it like shirt and tuxedo implying that xperia has extra feature that other phones doesn’t have, just like how tuxedo can be used for special event while shirts can’t. Xperia doesn’t have any special feature that other phone is lacking today

  • Matt

    Yes it does, if you wanted extra feature like air swipe or whatever

    Go Samsung or LG, you’ll be showered with feature. Xperia are tight. Meaning the android are light, the core apps are updated regularly. Stamina mode really works nicely.

  • Franciscus Michael Panggabean

    And that’s the point, there’s nothing “flashy” that’ll make xperia stand out from the other, unlike tuxedo that’s obviously look different than normal shirt. Even with Android M, Stamina mode became pretty redundant. Sure, you might argue that “flashy” features are pointless, but that’s what the consumer want. The other were able to sell more because they marketed it better. Yes, xperia looks nicer, feel more premium, and so on. if it doesn’t sell, there’s no point. If everything is alright with sony so far, why did the mobile division kept losing money? Be realistic about it.

  • Matt

    suits are not suppose to be flashy like a halloween costume supposed to be.

    i am being realistic about it, and i am fully aware that sony mobile not only losing money but on the verge of destruction. even so like i said, selling more does not make a product better. and no flashy features are not my thing. Many people likes it though. so why bother telling sony what to do ? if you are a customer behave like one .

  • Franciscus Michael Panggabean

    “flashy” was referring to the different features like air swipe and stuff, not suit. Was making a point of what makes you different, and stand out. Also, suits are flashy if you just compare it with other shirts, but that’s beside the point. It’s true that selling more does not make a product better, but it’s not a justification for not being able to sell your stuff. Why bother telling sony what to do? Because we’re the customer, and customers have the right to ask what they want. You know there’s a thing called “market research”, right? The point of market research is to know what people actually want, so they can sell their stuff well. What do you mean by behaving like a customer suppose to be? just mindlessly accept everything whatever they made?

  • Matt

    We are drifting off the main point here. over analysis on the metaphor I said before will not clarify anything.

    All I meant was, other phone try to impress customers with gimmicky feature and it works and they are great at that, like t shirts it’s sold alot.

    Xperia are like tuxedo, the improvement are really subtle,carefully picked improvements , most of them are underneath.

    Idk if you just looking for rebuttal or what but here goes. A smart customer buy things they needed. For example if you need a phone that has curved screen you won’t buy xperia and shout to Sony to put curved screen. You should buy a Samsung edge phone.

  • Kristijan Knezevic

    half? Can you tell me exactly which are those things that you consider gimmicks?

  • tobybear70033

    Your right, to be considered a flagship in 2016 it should have an 820

    Not some Exynos 8 Octa.

  • Franciscus Michael Panggabean

    Here’s the thing, I don’t care which approach is better, there are market for both. Did you even read my first comment? I said sure, great design, but what’s the point if you don’t do good marketing about it? Sony long abandonded the american market, leaving samsung being able to take the market share in the US easily. I was focusing on the marketing point earlier, and that’s what it is, sony sucks at it.

    It’s true that a smart customer should buy things they needed. But a good producer also need to understand the market in order to sell. Don’t be to defensive on sony’s dumb marketing, sony did its innovation on the outside as well. Just look at xperia ear and xperia agent. Those things were cool, and pretty much sony was the only company trying to innovate in the last mwc 2016. But why did no one talked about sony? Because they didn’t bother to market it like other brands. That’s what my main point from the beginning, if you can’t sell it, no one cares on what you created.

  • Matt

    they sold one xperia to me and i bought it , full price.

    what osny do with marketing is none of mine business. yes i wanted them to succeed with selling millions and millions of phones. as long as their marketing worked for me, which it did, im fine with it.

    im sorry if i offended you and might not get your point. Looks like youre really passionate on telling sony what to do. Hope they are listening.

  • Timel

    I wanna see the combination between Bravia, Cyber-shot and Walkman in the coming up Xperia flagship phone, use Cyber-shot brand for the phone’s camera and Walkman instead music, there’s only Sony can do this! And When I say “combination” I mean the deep integration not only the name, you know? Sony must give All the best of Cyber-shot camera techs to the next Xperia flagship phone while bring S-master audio chip and audio softwares which are the heart of Walkman players to the phone as well

  • azzido

    this is the only step back while everything else evolved and is much better than Z2 including display (much brighter and more vivid colors), camera (new sensor), materials used (nice frosted glass back), processor, internal storage (16gigs vs 32gigs), fingerprint sensor, even stereo speakers are better and honestly the voice calls as Z2 has very bad coice speaker placement and many times people was not able to hear me. Z5 much better in terms of voice calling.

    See, X series is something opposite than Z2 compared to Z5. With X perf you have only 1 thing better which is processor and anything else is only a step back or decrease such as:

    1. Worse (smaller) screen
    2. Smaller battery size…
    3. No 4K recording! ?? + !
    4. No FM Radio…
    5. Plastic material for fames !!! instead of metal, before plastic was used only for edges for amortization, X perf looks just poor
    6. and this mid-ranger still priced like flagship + it will be much more expansive than real 2016 flagships like new Galaxy, LG or iPhone offering much better specs, bigger displays and batteris.

    X seems like a joke with its pricing tag.
    That’s why /i am waiting for true Z series flagship ;)

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