Sony Mobile US changes man in charge, moves HQ to San Francisco

by XB on 1st April 2016

in News


Sony.HQ_Sony Mobile USA has had a change of personnel at the very top according to a report from Re/code. After making very little headway in the US, Kunihiko Shiomi quietly took over as President in January 2016 from Ravi Nookala. Shiomi was previously the head of Sony Mobile US development and the company clearly felt a change in direction was needed to try in get some traction in the North American market, something the company has never got right, despite carrying the well-known brand name.

As part of the change, Sony Mobile’s US offices have also moved from Atlanta to the San Francisco Bay Area. This has also led to a number of job losses, with the number of overall employees in San Francisco expected to be lower than Atlanta. Sony has typically sold unlocked Xperia devices into the US, but often, months later than seen elsewhere in Asia/Europe. The company also does not have the strongest relationships with the US carriers, with T-Mobile picking up the Xperia Z3, but Verizon canning the Xperia Z4v before it even hit shelves. The company has a marginal position in the US and it will be interesting to see how it can start to build share in what is a very competitive market.

Via Re/code.

Thanks Ryan!

  • Andy Wardell

    So a good place to start for the new president should be to not release phones in the US with features stripped from them

  • Raj Singh

    About fucking time. Sony Mobile has no idea how to sell its hardware.

  • Aldi Wan Kenobi

    I wish Sony Mobile the best and hoping that this change will be in the right direction!

    You just really need to let the US people know there is a better alternative. And that is the Xperia alternative!

  • MarkG54321

    Blame your regulators, not Sony. The reason Z5 took so long, is they couldn’t release it as it, due to your brtoken patent system. The fingerprint less Z5 was a late compromise, and to make a dedicated moderl costs more than the hardware saving, in other words, it cosdt more to rermove it, but they had no choice.

  • MarkG54321

    Blame your regulators, not Sony. The reason Z5 took so long, is they couldn’t release it as it, due to your brtoken patent system. The fingerprint less Z5 was a late compromise, and to make a dedicated moderl costs more than the hardware saving, in other words, it cosdt more to rermove it, but they had no choice..

  • Utsav Shah

    Now, that’s where you should have been since the beginning.

  • GregLu

    From the view of the customer they doesn’t know that and that’s why they can be angry at …

  • ryq24

    Sony should hire the people from Samsung or LG. They seems to know how to sell phones unlike the people at Sony.

  • Little Man

    Well idk if I should thank God for such change but if he’s actually gonna do something instead of replacing the old one with a lesser salary then DO SOME MARKETING FOR FUCK SAKE

  • MoYeung

    HQ was at Atlanta? That’s not good. San Francisco is better but I’d prefer Los Angeles.

  • Timel

    Why Samsung has no problem about this

  • Timel

    Maybe this is the new start, moving to silicon valley sounds do cool

    Xperia Division do need to form new software team and Sony can found awesome software engineers in silicon valley.

  • MarkG54321

    Go figure, it’s not hard to work out.

  • MarkG54321

    You know Sony make more from phones than LG right????

  • HAWX

    It’s off topic but I seriosly doubt that.

  • mixedfish

    The previous president was useless, amazing how you can sit there, collect your salary, and do nothing.

    Here’s hoping the X series is a fresh start, just like the Xperia S was. Start with mid-high and then slowly work your way up to high end as you nail your core selling points.

  • It’s the true. Sony is the company that in the Android world makes more money that the others.

  • tobybear70033

    To be fair, the patent thing makes sense. But its the first Ive heard of it. Many blogs just complain that Sony removed the sensor from the U.S. version, and that the cost would be higher than International versions with the sensor already sold in the U.S.

    Of course they also never point out that thaw was MSRP and many places would sell it at a lower price, or that the resold international versions wouldnt have U.S. warranties.

    It would really be nice is Sony would advertise in the U.S., and tell people interviewing them reasons for reasons leaving features off other than just “business decision”.

    I wouldnt even know Sony made phones but needed a feature phone replacement back in 2005 and didnt want to spend hundreds out of pocket, found a Sony Erricson at WalMart for $40 and have used no other brand since. Of course whenever Im ready for a new one, I have to Google around to see whats new. Its like a well kept secret here in the U.S.

  • tobybear70033

    “Update: Sony Mobile has confirmed to us that the news is true, with the rationale for omitting the fingerprint scanner as a “business decision.””

    http://www.xperiablog.net/2016/01/15/no-fingerprint-sensor-in-us-xperia-z5-and-z5-compact-models/

    The odd thing is that if the Z5 never had a fingerprint sensor, few would care, or if Sony had given a reason other than “business decision” to people reporting on their phones people would know better.

    If Sony isnt going to advertise, they really need to handle public relations much better in the U.S.

  • Matt

    per-device basis . . but in general, no they are not

  • Alan Harake

    Wow its about fuckin time time they get that piece of shit out of there. Maybe they’ll actually bother to attempt to release to a US carrier

  • jmaxim917

    I’m kinda surprised to know that Sony has offices in the US.

  • Geese Howard

    GOOD… a fresh start and a new direction. Don’t let us down Sony!

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