Xperia X pre-orders now live on Amazon UK; priced higher than LG and Samsung flagships [Update]

by XB on 25th April 2016

in Xperia X series


Xperia X on pre-orderPre-orders for the upcoming Xperia X and Xperia XA have now opened at Amazon.co.uk, priced at £279.99 and £549.99 respectively. Amazon UK has also given an indication on the release dates of both handsets, the Xperia X is due to land on 20 May 2016, whilst the Xperia XA will follow on 10 June. These dates tie in with Clove pre-orders, which has the Xperia X on 23 May and Xperia XA on 6 June.

However, it is the price of the Xperia X in particular that seems particularly ambitious. Remember this is not the Xperia X Performance that comes equipped with a Snapdragon 820 chipset and IP68 water certification. The Xperia X has a Snapdragon 650 chipset and no dust/water certification. For our previous look at the spec comparison click here.

Right now you can pick up the LG G5 and Samsung Galaxy S7 flagships for less money than what Sony is asking for the Xperia X. The LG G5 costs £499, whilst the Samsung Galaxy S7 £526 – Sony wants £550 for the Xperia X. Even the upcoming HTC 10 is only £20 more than the Xperia X right now, with pre-orders at £569.99.

We’re not sure whether this pricing is a mistake, but we can’t imagine too many will pick the Xperia X over the latest LG/Samsung flagships that cost less money. Let’s hope that once Sony kicks-off its own Xperia X pre-order programme, it will be a little more attractive.

Amazon.co.uk Xperia X and Xperia XA pre-order links

Xperia X (Black) – £549.99
Xperia X (Rose Gold) – £549.99

Xperia XA (Black) – £279.99
Xperia XA (Lime Gold) – £279.99
Xperia XA (White) – £279.99

Sony Xperia X and Xperia XA pre-orders are now live on Amazon.co.uk

Amazon UK Xperia X Pre-orders

UPDATE: Amazon UK has now updated its pre-order prices. The Xperia X has been reduced to £499.99 and the Xperia XA is now £239.99.

Xperia X new Amazon prices

Via GSM Arena.

Thanks Chaturanga, Great Dude, Olaf, Steve and Vjekoslav!

  • DBS

    I don’t think it’s a mistake. They have been available for pre-order at Amazon Germany for a few months and the prices have been pretty much those.

    600€ for the Xperia X, 300€ for the Xperia XA.
    Both WAY too overpriced. Both assured fails for Sony. Specially when you consider the competition.

  • joseph carmine nero

    Don’t worry it will comedown soon

  • Tsakane

    If only Sony knew that they’d get better sales by pricing their phones competitively, especially considering the average consumer doesn’t know that the X series is replacing the Z.

    In other news, the X Performance isn’t coming to my country, so I’m going to be off to HTC soon. It’s been great lads, but it’s time I bid farewell.

  • Mohamed Deutsch

    OK….it’s looking like sony holding a gun to her head….and just needing someone to pull the trigger. I LOVE U SONY …but i think its only a matter of time.

  • Atlas

    Stupid pricing, especially considering that these are brand new flagships with no pedigree. It really should be more competitive considering the competition, I can only imagine the pricing will come down before they are actually released.

  • right now: xperia x “From £499.00incVAT”

  • *siiiiiiiiiiiiiiiiiigh*

  • Gästen med gesten

    Xa design on the xp but with 6″ screen
    Want it damn it Sony do over do right :-)

  • I’m loyal Sony fanboy, but this is nuts. I would better switch to Galaxy S7 when I figure out how to flash it on Linux :) Meanwhile I will stick to my Z5 Premium.

  • Musharab

    One of the Biggest Negatives of XPERIA —— OVER PRICING

  • MrM3

    If Sony price Xperia X like this I really don’t wan’t to know what they will price the Xperia X performance lol. I thought the X model was supposed to be mid range…

  • Uqix

    Xperia X(pensive)!!! :(

  • Omarion07

    Thanks @xperiablog for this very well written article!!

  • ramuk

    Ridiculous pricing. I know they want to establish themself as the only Premium Android phone maker but still this is pure ridiculousness.

  • Omarion07

    They’ll probably ask 700 £ for x performance which is like 1000 $

  • Ambitious Man

    Sony: I go crazy because of money!
    Fans: Ok, I switch to Samsung, HTC or Apple! Good luck!

  • Omarion07

    So when i write Sony mobile provide lower specs at much higher prices than the competition I’m immediately branded a troll! And then Sony starts putting the blame on market saturation and invasion of chinese brands for their non existent revenue!

  • Sadman Khan

    This should have been 400 and the X Performance 550. *sigh*

  • apolloa

    Sony…. we WANT to fail in the UK mobile market.

  • azzido

    Good luck Sony, have fun! :D

  • MrM3

    Well if you look at current price I don’t that is enough lol. 300 £ for XA, 600 £ for X would be close to 900 £ for P. Hopefully I will be wrong here but who knows? Not only is Sony way behind every one else in realeasing new models to the market, but their prices is insane as well. It almost looks like Sony want to quit the mobile business.

  • Omarion07

    The people at sony mobile seriously thought that the x series is going to be a game changer to them!! I think the only solution for Sony mobile is to hand the operations to the American branch of Sony just like they did with the PlayStation few years ago.. The Japanese seem to be really bad at marketing.. Just Look at the difference in sales and success between PS3 (under Japanese management) and PS4 (under Sony computer entertainment America)

  • Omarion07

    Ha i know it’s like they’re trying to hard to exit mobile.. But seriously i think Sony mobile doesn’t have a clear plan or strategy for the future and that explains their constant mess up!

  • DBS

    I agree the Japanese leaders of Sony Mobile are clueless. But the leaders of Sony Mobile USA are even worse. Sony should have never left Sweden in the first place. That was, I think, a tremendous mistake which cost them their biggest market – Europe.

  • Bashar Shehab

    Sony makes good devices, but they have a disease called “Pricing” -_-

    I will continue to buy their 1 year old flagships, so I can get perfect price for perfect specs. No shit anymore.

  • Omarion07

    No sorry I know Sony mobile USA is crap and they destroyed all ties to US carriers but they’re still under Japanese management and the headquarters is in Tokyo. What i meant to say is that the whole operations should be transferred from Japan to America and become integrated into Sony computer entertainment America or something. Just look what happened to the PlayStation brand after the Americans took over!

  • Omarion07

    But by the time the price will go down the wow factor would be gone too!

  • DBS

    I understood what you said. However, the PlayStation division has no capabilities to run a mobile division and it would require a ton of money to find and hire qualified people for the job. And it would jeopardize the PlayStation division itself by adding losses to an otherwise profitable division.
    Which is why Sweden was a much better option. The headquarters of Sony Mobile should go back to Sweden and be left in European hands. Separate from the PlayStation division but somewhere that has a tradition on mobile and easy access to qualified labour on the mobile space.

  • Wolf0491

    GTFO

  • Phat-t

    I’m really starting to dislike Sony’s mobile division. It is really hurting the brand Sony. Never seen so many Sony haters too since the beginning of the Z line up. Currently on my Z3 compact, might be my last Xperia…

  • Achu kumar

    RIP sony mobile division,at least be alive to provide us android N to existing devices.

  • Omarion07

    You’ve got a point there. Bottom line is that Sony mobile has officially lost the plot and Hiroki Totoki and the whole management needs to be replaced by more competent people who are preferably not Japanese! Only then Sony could compete with the big players!

  • agujeronegro

    They don’t want volume, they want money, they want to be the Apple in Android, less sells, big incomes.

  • Vjekoslav Andric

    I hope and seriously think this is only Amazon runt for more money

  • Jerry Berglund

    OK, it seems like Sony wants to earn money on the flagship, but they also want to earn money on very small volumes as well. Sony always took a high price even as Sony Ericsson. It kinda is a little positive to say for the press, “We earned more than before, but on less sold phones”. So maybe they hope people will buy. But usually the price will get lowered, if that isnt the case.

  • P9

    Sony, wake up. We still in love with u.
    release a new true flagship with right price please and with all ur amazing technology.
    I bet it u could do it. SD823 is already out now.
    GO!
    I still can’t have another phone out of Sony. <3

  • dimz

    Not necessarily, unless UK telcos have stopped subsidizing devices.

  • Cakefish

    Wow. What are the Sony execs smoking? I could almost justify it if it were actually the X Performance but the regular X being priced this high is just stupid beyond comprehension.

  • Aiden Pearce

    selling a SD650 device at cost more than SD820? Sony dreaming?
    Looks like they will ask kidney with SD820 device.

  • Mark Netherwood

    Seen it for £529 and £249 respectively already online.

  • Solano89

    SONY is back again with the April’s Fools Day! Come on SONY, this phones are mid-ranger’s don’t ask premium price for them. I need the Z6 and just leave the X series to be a mid-ranger… or a X1 Performance maybe with cool design, great specs and realistic price tag!
    PS – and we don’t need the phone in the image below! :)

  • Matt

    Bankruptcy in 3.. 2

  • Battel

    I just bought Redmi Note 3 Pro for $120 offer on ebay, the price later got a jump to $200,
    My point is Sony, Xiaomi, Samsung, LG, are made in china and have same OS same materials, chipset etc
    So why bother my own budget with a brand name ?
    if i want to buy i will buy for more features not for the f*** brand name !

  • M110

    it is 499 and 249 at clove

  • yopo

    Sony mobile kills yourself every time the phones are more expensive!!! Now the new Xperia X-pensive #Xperia #XperiaXpensive

  • neneaiancu

    On amazon.de it’s 599 EUR… LG g5 620. Soo…

  • mUSICA

    nice sony u fkd it up again, knew this was comeing, mid range spec costing more than s7

  • mUSICA

    more like 300 pounds

  • The One

    I actually laughed out loud when I read this one! Sony has managed to reach an entirely new level of incompetence if these Xperia X prices turn out to be true.

  • roeshak

    It’s good to be able to watch Sony from the sidelines for a change lol. Don’t have to think too much about all this bullshit anymore!

  • Omarion07

    I’m fed up with this bullshit too.. Every time I think to myself “let’s wait for Sony at IFA 2016.. Let’s wait for Sony at MWC 2017”! And every time specs get worse and prices go up! HTC 10 seems like a good alternative though.

  • Omarion07

    Unfortunately this is not going to happen! The best we’ll get is The X premium which is an X performance with HDR display.. With Sony’s insane pricing you’ll probably have to apply for a mortgage from the bank to buy the X premium

  • Omarion07

    Anyone thinking of buying the rumored X premium should start applying for a mortgage!

  • MoYeung

    20 to 50 pounds more is a big fuss?

  • Aiden Pearce

    myself too looking forward to Htc 10, after all this pricing will try grabbing a Z5 instead if still available in stores, Indian sony stores are crap on stock department keeping all old stocks.

  • Itsarapong Intoum

    EPIC FAIL perform by SONY…

    Curse you Kaz… Curse you…

  • Luis alexander rosas velasquez

    For a device that is the half od a Galaxy S7,yeah,and the pound is more expensive than dollar.

  • Felipe Orellana

    i changed my Xperia ZL for the Xperia M4 aqua… advantage or disvantage?

  • jokensy

    Ha ha! Even if they don’t sell there phones, Sony will never go bankrupt. They are not like htc.

  • jokensy

    According to Sony Taiwan, last week’s rumor about Xperia X Premium was FAKE!? Ok, now Sony mobile is really f…., I mean doomed!

  • Pingback: Xperia X pre-orders now live on Amazon UK; priced higher than LG and Samsung flagships – ???????()

  • Chaturanaga Manchanayake

    And it’s the single sim variant. So stupid.

  • El_Carnicero

    This is NOT official Sony pricing. This is those third party shops trying to milk the “must have it first” market.

  • jamie evans

    Is Sony Mobile doomed??

  • Sridu

    A hard code Sony fan of 10+ years being let down again by pricing. Like the camera performance of both XA and X but I feel I cannot afford one :). Xperia ZR with better capabilities few years ago was selling at a lesser price. Sony have retained the dumbest after re-structure and they will soon join Lumia and BB at this rate. Best price for XA, X, X pro should be USD 200, 300, 350 respectively.

  • Lorilweaver

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cg191ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cg191n:?:?:???? http://GlobalSuperJobsReportsEmploymentsFusionGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cg191n….,..

  • Erica Kastner

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cg191ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cg191n:?:?:???? http://GlobalSuperJobsReportsEmploymentsFusionGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cg191n….,.

  • Geese Howard

    I doubt the prices are a mistake. Sony loves to give out premium prices to even non-premium items because they believe that as long as it is a Sony, people are willing to pay the price. Fuck their marketing team sometimes and their old mentality… They really need to adapt into the new age of things. The hate and love we have for Sony XD

  • Alex Norris

    Only Sony`s mid range smartphone Xperia X can cost 550 Euro… This is Sony`s good price? At this rate, they soon will have to sell their mobile division. Sony can not make a normal camera and acceptable price. Not surprising, why nobody wants to buy Xperia smartphones ..

  • Alex Norris

    Sony tactics over the years does not change, they again are walking on the rake .

  • fried_egg

    and with the Z5 now £392 on Amazon the phones look to be ridiculously priced. This phone was 2 back 1 forward.. perhaps a move needed to “reset” the design tree along a branch growth but it still looks like a back step at a premium price

  • memphis

    Priced like the z series, built like a shamesung. Sony is going to betray there roots. Cheap
    Material, cheap CPU, no water or dust resistent and plastic everywhere. They should place a new selling Slogan on the z series : “everything you will miss from Sony from now on!”

  • @firun:disqus But… but… but… Android is already Linux! THIS IS THE YEAR OF LINUX ON THE DESKTOP!!!

    Also, what’s wrong with your Z5 Premium? If you want to get rid of it, please throw it my way – Sony South Africa has stupidly stupidly stupidly signed a Z5P exclusivity agreement with a carrier that I think sucks and I don’t want to change from my carrier. And it’s expensive.

  • Dion

    For rooted users xperia x system ui available head over to xda

  • vctrdnl

    Sony are dead wrong if they think their new line-up would sell at these ridiculous prices.

  • Florin Costin

    Sony’s management is totally poor !!!! The Z series was the top!! Now go into bankruptcy!! Wake-up Sony!!!

  • Vjekoslav Andric

    Relax people
    Here, preorders for Xperia X in belgium for 600€, or about 450£….
    http://www.pdashop.be/product/704534/category-252774/sony-xperia-x-wit.html

    Its 100£ less than this Amazon bollocks price
    That is a more realistic good price
    All is well :-)

  • Vjekoslav Andric
  • Vjekoslav Andric

    600€ is like about 450£, not 550£, isnt it?

  • Vjekoslav Andric

    Yep in belgium too 600€, about 460£
    http://www.pdashop.be/product/704534/category-252774/sony-xperia-x-wit.html
    Im ok with that price

  • Vjekoslav Andric

    Its 600€, or 460£
    http://www.pdashop.be/product/704534/category-252774/sony-xperia-x-wit.html
    That is a reasonable price
    Amazon overdid it a bit too much

  • Vjekoslav Andric

    http://www.pdashop.be/product/704534/category-252774/sony-xperia-x-wit.html
    Goes for 600€, 460£
    That is more reasonable than Amazon nutcake

  • nikola1970

    It still should not be above 350-400€ for such a device. :)

  • Vjekoslav Andric

    You are a bit unrealistic
    Its a good price for such a Sony phone
    You need to go to chinese OEMs for that price range

  • Vjekoslav Andric

    They ARE a mistake, clove offers for 499£, in Germany and bellgium its 460£
    Those are big differences in pricing than amazons 550£

  • Timel

    PS4 is very popular because people at Sony Computer Entertainment listen to PlayStation fans’re voices and then work very quickly

  • Mike

    Xperia M4 (Snapdragon 615, the predecessor of 650!!) and M5 started from 350 €. You can find the M4 at 200 € now!!
    That price for Xperia X is absolutely out of the blue, is should cost around 350 €!! What is doing our beloved Sony!? A midrange more expensive than a top phone!??? Well if I have to change my Z1 now, at those crazy prices I would go for a Galaxy S7!! Let’s see what happens, I hope they will change this crazy price politics. Absolutely insane, even their biggest fans will not buy these phones if they costs that much… :(

  • Vjekoslav Andric

    Yes we will, it actually costs 600€,
    M5 had a price tag of 450€ not 350.
    X Performance will cost about 700€, just like s7, g5, htc 10.
    Upcoming flag 800€, just like s7edge etc
    So, prices are more or less the same as before….

  • Mike

    Xperia M5 now it’s 330€ (more or less) in Italy. I love Sony too, their products are always the best on the market but I just can’t defend it anymore with these prices, it’s like lying to myself. 600€ is a crazy price for Xperia X!!! The Galaxy S7 is now less than 600€, why I should buy an Xperia X instead of it? Just for my love for the brand?!
    Xperia X Series arrives also too much later than the others, so their prices should be even lower than we think. I just hope they read comments everywhere and do smarter (and faster) moves on the market…

  • mrhangover Rox

    last sony im use xperia m5, now m5 3rd time sent to sony centre. bye sony.. better take Iphone SE

  • nikola1970

    Why so? Xperia X is anything but flagship, so it shouldn’t by any means have a flagship price…

  • Amir

    Sony is in the process of slow harakiri for a few years now, No surprise here. A process of a slow honorable suicide, Japanese style. Sony mobile news = same old laughable news. They are basically dead man walking.

  • Afzal Zainal Rddz

    With that price range for x series, I believe the z5 series will be selling like a hot cake since it will be less cheaper to buy. sony can finished their old z5 stock before making x series in mass production and reduces the price then ended all z5 series for good.

  • Paul L

    I bought my sim-free Z5 for £389.99 in the UK and it’s fantastic. This X series is a bad joke.

  • doministry

    Well xperia blog gives a wrong info.
    It’s 499 ? at the moment.
    XA is 239.99 ? at the moment.

  • Stergios Papoutsoglou

    I’m an on my way, also I will sell an organ or two plus my sister and then I should have enough.
    Joking aside I really want the rumored X premium

  • Vjekoslav Andric

    And so it has not, 600€ is upper mid class price, as same as other top companies price them…
    Flags are 700€ and above

  • Vjekoslav Andric

    S7 went down from 700 to 630€ now, its introducing price was 700€
    S7 edge was 850€…
    600€ price is good and justifiable for a new device like this on the market.
    You cant unjustify it by reffering to products that had price drops.
    So wait for 3 months and you can buy X for 530€ then by same logic.

  • Jonathan Bratanata

    wow that is way too expensive

  • Vjekoslav Andric

    It is, but not more expensive than what competition of same brand level offers…
    Its same as the z5c starting price

  • Pingback: Xperia X pre-orders now live on Amazon UK; priced higher than LG and Samsung flagships [Update] – ???????()

  • Vjekoslav Andric

    Of course, they corrected the pricing….
    And in Germany its even less, about 460£
    Xperiablog, please update the article with new info, as this one obviously became instant troll feed

  • Olaf Duits

    Please note the update on this article! The prices were INCORRECT and is corrected at the bottom of the article. The prices of the X is now 499!!!

  • iia3ezu

    Let’s see…

    The other flagships of LG, Samsung and HTC have Snapdragon 820 (or Samsung’s comparable Exynos chip). Even China’s XIAOMI’s new flagship has a Snapdragon 820!

    Xperia X has Snapdragon 620, and it is more expensive? Really? What is it that warrants that extra price? The software? The camera? The screen? The almighty Sony brand?

    Here’s what I think will happen: after a few more bad quarters Sony will sell the mobile division to someone else and focus on making some Android Playstation portable gaming unit., which is not a smartphone but more like a next-gen PSP with VR capabilities.

    Let’s hope the new owner makes better Xperia phones. Or not. Either way, they will not be missed.

  • matiiijas

    With this hopeless camera (too high resolution for that small sensor, poor dynamic range, lots of noise, 3 years old image processing and optics from cheap plastic)? Yeah, good luck with that.

  • agujeronegro

    But it’s an Appl…. sorry
    But it’s an Xperia!!!

  • matiiijas

    I’m a Sony fan. Bought lots of SONY products. I am currently having my 3rd SONY smartphone (Z2). I had 6 Sony Ericsson phones before. Well, I guess it’s time for a combo breaker… sigh…

  • Ryuzaki Raiga

    sony selling xperia like they live in japan. believe me, japanese phones much more pricier compared to the rest of the world.

  • ludimilojko

    Sorry, Vjekoslav, but 600 euros is NOT an upper mid class price.

  • Ryuzaki Raiga

    z5c has same SoC as z premium but xperia x use sd650 while x premium using sd820

  • Ryuzaki Raiga

    why no M5?

  • Vjekoslav Andric

    For top brands that offer flagships for 700-800€, sorry, but it is.

  • Vjekoslav Andric

    And so?
    This one has metal build, bigger screen, improved cam, 3gb of ram…its about equal cost benefit to z5c…thus same starting price

  • jokensy

    Remove this article, it’s a complete mess in the comment section…

  • Aiden Pearce

    ahem!! its SD650.
    well the brand is dissolving itself alright, being sony user for quite sometime i feared for this situation where it will cost a fortune to get a new Xperia for me, sigh!!!

  • ludimilojko

    Dude, everybody is saying that these phones does not worth 600 euros, but you want to convince everybody that it’s an OK price. It’s not, can you understand that?

  • Vjekoslav Andric

    Dude, everyone was saying that on amazon price up there which was 730€. But its price is actually 600€.
    Do you understand that?

  • Bashar Shehab

    It turned out to be fake leaks.

  • Stergios Papoutsoglou

    Let’s hope not, they might be trying to cover it up. Cause if not I will be devastated cause it really looked nice even if it was only placeholder specs…

  • Omarion07

    Why remove this article??!! let Sony see how the majority of the fans are pissed off with their 2016 strategy!!

  • Bashar Shehab

    Well, I hope not too. But sadly, Sony Taiwan just confirmed that the leaks are fake.

  • Omarion07

    600 € is also overpriced! 500 € at most for a ”premium” midranger!

  • Omarion07

    499 is still insanely a lot! Why would anyone in the world would go for the X which is a midranger when they could go for G5 at the same price!!

  • Omarion07

    Thank you!

  • Omarion07

    I think Hiroki Totoki is the real cancer!

  • Omarion07

    Exactly! They even went backwards in terms of specs! Battery got smaller, no 4k video recording, no water resistance, and bezels got bigger!

  • Felipe Orellana

    Very expensive :( i choosed also Z1 compact, but here in Chile was discontinued.

  • Vjekoslav Andric

    Agreed.
    But looking at camera samples (extremely good, even lowlight), stereo sound quality (z5 bests htc10, so…), hi res sound, qnovo battery (no endurance drop), and previewed sleek performance.

    Im at least ready to put out 50€ more than it should be.vwaiting for reviews first tho

  • Omarion07

    https://youtu.be/MRgFZsbXzu0
    You judge for yourself!

  • jokensy

    Sony doesn’t give a s#*t about what we think.

  • Vjekoslav Andric

    I already did. Same clarity and volume. But xperia has stereo sound, htc doesnt. Sony wins.

  • Omarion07

    There’s no point to argue any further. Whatever makes you happy!

  • Omarion07

    Unfortunately they don’t!

  • Omarion07

    Unfortunately I agree with all what you said! The irony is that Sony mobile is so convinced that their camera is amazing despite the majority of websites that reviewed their phones saying otherwise! And apart from the camera, their batteries are getting smaller, bezels are getting bigger, still using LPDDR3 @3gb RAM from 2 years ago, and last but not least same display technology and same resolution from 3 years ago!

  • Timel

    It’s too freaking expensive and still has nothing special at all in the other hand it’s also much weaker than all flagship phones on the market right now,

    How dare set that price Sony? Xperia X has nothing that can compete with phones likeS7, HTC 10, Huawei p9 at all, gosh or Sony Mobile just want to go bankrupt as soon as possible

  • ludimilojko

    OK. We will see at the end of the year how many X’s did Sony sold. At the same time we will also see who was right, you or us.

  • jamie evans

    When is the US release date? I’m really into XA now

  • Marthajmintz1

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cg701ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cg701n:?:?:???? http://GlobalSuperJobsReportsEmploymentsSoundGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cg701n….,…

  • Marthajmintz1

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cg701ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cg701n:?:?:???? http://GlobalSuperJobsReportsEmploymentsSoundGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cg701n….,..

  • you guess it right lol. :v

  • HAWX

    Ahahaha thank you Sony lol you are the best

  • HAWX

    Meh. Same.

  • jxPerience

    Sony should reduce the price of the existing line up for the upcoming X series, they are no longer competitive in the market, price cut is a must to sell out these models

    Z5c – 400 USD
    Z5 – 485 USD
    Z5P – 540 USD
    Z3+ – 350 USD
    M5 – 270 USD
    C5 Ultra – 240 USD
    C4 – 215 USD
    M4 Aqua – 185 USD

  • jxPerience

    it’s not sony’s official price, it’s third parties pricing for those people who wants to be the first to have that device in the market. I remember when iphone 6 was not officially launched in UAE, it was priced 50% more than the official price. So wait for Sony’s price before making a conclusion on their current strategy.

  • Timel

    You’re absolutely right
    I’m so speechless

  • jxPerience

    I am a Sony Xperia solid user and i will stay using sony as long as they exist in mobile world.

    Xperia Arc Midnight Blue
    Xperia Mini White
    Xperia Mini Pro Black
    Xperia Pro Silver
    Xperia Active Black
    Xperia Ion Black
    Xperia U Black
    Xperia P Silver
    Xperia T Silver
    Xperia Z1 White
    Xperia Ultra Black
    Xperia Z2 White
    Xperia M
    Xperia Z3 Dual White
    Xperia Z1 compact Black
    Xperia Z Black
    Xperia M4 Aqua White
    Xperia C4 White

    now i go back with Xperia Z2 Black and im looking forward to buy Xperia X White :)

  • jokensy

    Very clever, lol ;)

  • HAWX

    Do you know the the video the best slayer fan :)

  • Timel

    I don’t understand why the most successful companies in history like Apple and Samsung Electronics can effectively run their whole company by without splitting any division as a separate unit like Sony did and One of the big problem about Sony/Kazuo Hirai was that he built a corporate structure at. Sony that didn’t allow for enough collaboration. Divisions were just that divisions and he couldn’t see the value of allowing them to work together more efficiently and creatively, that’s why OneSony plan will never be able to happen or hard to happen truly, Sony has many great techs, for example the audio techs, the camera techs, a company like Sony has the ability to build the outperform smartphone camera easily but No! the cameras in Xperia flagship phones are ridiculously horrible and definitely can’t beat the legendary Nokia 808/1020 camera or even Apple, and Samsung smartphone cameras

    Sony needs to change their old vision and their old tradition, seriously and quickly before it’s too late.

    like I said above, I think these Sony’s subsidiaries including Sony Mobile, Sony Computer Entertainment, Sony Visual Products, Sony Creative Software, Sony Network Entertainmentand they’re all supposed to merge into Sony Corpration, become one company, a devices and services company.

    Sony Group including

    1) Sony Corporation (consumer electronic devices and services)

    2) Sony Semiconductors (Mobil processors, camera sensors and battery)

    3) Sony Pictures Entertainment (movies and TV series)

    4) Sony Music Entertainment (record label and music publishing)

    5) Sony Financial Holdings (banking and life insurance)

  • Malih

    I hope they fail miserably, but only to help them realise their mistakes, poor Sony, they seem to be unable to get the simple things right, it’s either arrogance or too much nonsense creativity.

  • Malih

    It seems that way, they want to have a solid reason to exit mobile.
    Sony Mobile employees better be prepared, cause there’s nothing they can do about it.

  • Itsarapong Intoum

    Hmm… I think both of them… Kaz has to approve any decision Hiroki has make and that’s including the ridiculous pricing…

  • Roh_Mish

    £500 is still too much for this phone. It’s as if Sony is desperately trying to fail

  • Roh_Mish

    Even PS3 slim. The sales went through the roof. Let the global marketing g be with SCOA

  • Roh_Mish

    The devices during Z2 and Z3 times were really good internals. Now it’s barely high end.

  • Roh_Mish

    Yup. The Sweden is right place. They did marketing as it should be done.

  • Roh_Mish

    Sony has great tech, good displays, sound, cameras, desig, content. They need to integrate it and market it properly.

  • Roh_Mish

    I used SE700i before going for Galaxy Ace and then Nexus 4,5. Wanted Z5 but it was a fail. Waited eagerly for Z6/XPerformance but now that it probably won’t come to my country and even if it will, it’s too late plus would probably be overpriced. I might just continue with Nexus then.

  • David T

    Is this a joke? The X doesn’t even have a flagship chipset but they want flagship price…Sony Mobile has lost the plot.

  • Timel

    I wanna see the deeply integration of high level techs from Cyber-shot (camera), Walkman (audio) and Bravia (dispay / oled) in next generation of Xperia flagship phones

    Sony need to invest in R&D much more than this, especially about software and new innovations

  • genwral

    Xperia X (Snapdragon 650) vs LG G5 (Snapdragon 820) @ £499
    Seem like Sony Mobile want to commit harakiri.
    change Z to X and champions league co-sponsorship doesn’t give you right to escalate phone price

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