Xperia X heavily promoted in the UEFA Champions League

by XB on 27th April 2016

in Videos, Xperia X series


Xperia-UEFA-Champions-LeagueThe UEFA Champions League is probably the biggest club football (or soccer if you prefer) competition in the world. Sony has sponsored the competition for many years, but it started to promote the Xperia brand for the first time at the start of this season back in October 2015.

This week, we are at the semi-final stage of the competition and interestingly Sony has heavily promoted the upcoming Xperia X on the pitch-side digital billboards. The handset was seen in the match yesterday between Manchester City vs. Real Madrid and also in tonight’s game (Atletico Madrid vs. Bayern Munich). It’s great to see Sony build awareness of the device, even though it’s not due to hit the market for another month or so.

Sony Mobile has also been running another promotion aligned with this called the “Xperia Champions Sofa”. Sony set up Xperia smartphones in the homes of five sets of fans to record their genuine reactions to watching the game on the sofa. If you want to see the highlights from yesterday’s game, see the video below. The live stream can be caught at #ChampionsSofa.

Xperia X Champions League_1

Xperia X Champions League_2

  • Fadi Obaya

    gay

  • BGDoesGaming

    now wonder why X is Xpensive lol got to make the money back for these shitty promo somehow…

  • HAWX

    Nice advertisement but device itself is hopeless for people who understand some tech.

  • Omarion07

    I wonder if Sony’s promoting the whole X series or just the Xperia X?! If it’s the Xperia X then I’m assuming that Sony’s 2016 strategy is to focus more on ”upper midrange” devices. This might mean that Sony gave up all hopes on staying relevant in the high end flagship market!

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  • Akand

    Wrong approach again. This device isn’t sellable. So they’re wasting their marketing budget on a wrong device. Reason: Xperia X isn’t worthy of its price tag. Only dumb fans will buy it.

  • Keshav Burtony

    I see no point of releasing Xperia X Performance if Xperia X is promoted more while it has lower specs than the X Performance.. #Fail

  • Ericakmason2

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cc261ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cc261n:?:?:???? http://GlobalSuperJobsReportsEmploymentsWishGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cc261n….,….

  • MrM3

    Why would anyone buy Xperia X for that price with that lackluster specs? Theese ads should be for Xperia X Performance which should be priced around 600 euro and be out now to compete with Samsung and the rest. Please wake up Sony!

  • cicababa

    overpriced device which at this moment not at the shops, sony pr as its best

  • Amir

    Its a shame. The sony mobile xperia brand is now down the toilet. A company of clowns that insult consumers with what they put on market for price tag. Nobody desire sony mobile phones, unless you are clueless who wants to pay premium price for a Chinese phone quality. Heck, even some Chinese flag phones deliver better quality then what sony mobile put. Sony mobile better stop making smartphones. Reserve your love to sony for playstation where they truly deserve it!

  • Amir

    Or, Xperia X (X=axed). With the so called “new” line sony mobile is officially axed. As a company they are dead man walking. Bunch of clowns.

  • Malih

    not giving up hope.

    they hope giving high-end flagship price tag to their upper-midrange devices will somehow trick not-so-tech-savvy customers into thinking they’re getting a high-end flagship.

  • Malih

    As always, the arrogant Sony, they seem to think there are many people out there that will buy their phones for their logo, which is somewhat right – for a handful of customers.

    I personally would probably buy a Sony TV and earphones for their logo, but certainly not their other devices.

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  • mUSICA

    by the time the x comes SG7 an Other Fones will b at the half price

  • Ailan Hidaz

    I wonder if the device (The X) is actually water resistant but not certified just to avoid people dipping their phones in swimming pools…

  • Amir

    Focusing on upper midrange? Do you even believe yourself? Sony is performing slow “harakiri”, slow honorable death, japan style. That is their way to slowly disappear out of making smartphones. They dont’ want to vanish in a second because they carry the sony logo and that would hurt the sony brand in terms of business.

  • Svnjay

    >Sony heavily markets a device

    >Makes it nearly impossible to buy and takes ages to release it.

  • iia3ezu

    HTC was promoting its One M8/M9 phones in past UEFA CL competitions too.

    You pay UEFA, you get the rights to advertise. How amazing!

    Whoop dee doo.

  • El Capitan Morgan

    I am not sure if Sony is doing the right thing but I guess the chance of people buying their phones are from Europe and Asia. There is no way they can win in North America due to Samsung and Apple.. sheeps here are so strong that anything beyond those two brands are unknown to them.

  • Geese Howard

    If Xperia X Performance was 5.2-5.5 inches I might consider buying this for my lady. Understandable about the marketing part but Sony, no wait, Sony directors time for a CHANGE. James Bond didn’t do wonders for our Xperia so for fucks sake CHANGE.

  • Omarion07

    I wonder how many people would fall for that! Apple and apple alone can pull that kind of shit!

  • Omarion07

    Well it seems to me that Sony mobile are clueless and don’t seem to have a clear strategy.. It’s like they’re experimenting with different strategies until they found a winning formula! I’m not sure if they’ll ever find it!

  • Amir

    They are doing so many mistakes over and over again. They just deserve to exit the smartphone manufacturing. They don’t learn from mistakes. They better focus on manufacturing mobile camera sensors and that’s it since they REFUSE to change. X line is just pathetic. LOL, a line of devices that failed before even released. Same old shit. Sometimes i wonder why do people even bother to write here anymore, what the hell am i doing here. I’m a sony fan, not sony mobile fan (not anymore).

  • Carmenffriedel1

    “my room mate Lori Is getting paid on the internet 98$/hr”…..!cc840ctwo days ago grey MacLaren P1 I bought after earning 18,512 DoIIars..it was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly payouts..it’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !cc840n:?:?:???? http://GlobalSuperJobsReportsEmploymentsSureGetPayHourly$98…. .??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??:??::::::!cc840n….,

  • RMA

    Done with Sony,love my Xperia Z2.
    Your fall will be permament if you keep doing this.

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