We recently reported that Sony Mobile was looking to ‘defocus’ on several markets, one of which included India. A report from Times of India has confirmed that Sony India is planning a shift in its Xperia strategy and will now only focus on the flagship Xperia smartphones.
Sony India’s Vijay Singh Jaswal, who heads up the Xperia division, said that the company is “sharpening focus on select products and sales channels” and that the “marketing strategy will now revolve around offering premium products in the smartphone segment”.
Jaswal expects the launch of flagship products “will further enhance our presence in the market” and has already benefited with this strategy in terms of average selling prices. ASPs in Q1 FY16 were 55% higher compared to phones thanks to Xperia handsets like the Xperia Z5 Premium. Sony India will leverage the upcoming festive season to offer flagship products with special offers.
Via Times of India.