Xperia Blog: Top stories and readership statistics from 2016

by XB on 1st January 2017

in Featured Content

Happy New Year 2017 to all of our readers! We hope you enjoyed the celebrations last night. We want to take this moment to say thank you to all of our readers for visiting during the year. The smartphone industry is maturing and it is becoming even harder to wow consumers with mobile devices, we hope that Sony has some great products up its sleeve to do just that in 2017.

As is tradition for us, we have provided some website statistics from the year just gone. We celebrate XB’s sixth birthday today and we hope many of you will stick around to see what is in store for the Xperia brand in the year ahead.

If there are any suggestions you have for the site (nothing is too small), then please do not hesitate to leave any comments below or get in touch with us here. As always, your tips are invaluable to us, making us aware of the latest Xperia-related news items, whether that is for firmware updates or rumours or something else entirely. Thank you for everyone that got in touch and please keep them coming into 2017.

2016 Xperia Blog readership statistics

Top countries by readership

When looking at where most of our readers are from, the top seven countries remain the same as last year. Most of our readers are from India at 10%, with the USA in second place with 7% and the UK in third place with 6%.

The rest of the top 15 countries in terms of readership include broadly the same regions as last year, albeit with some countries swapping places. Netherlands and Italy are new entrants into the top 15, with Russia and Canada dropping out.

Readership by Mobile Devices

Despite the rapid growth of mobile, most of our readership still takes place on the desktop (52%). However, this saw a large year-on-year decline of 15 percentage points compared to last year. Mobile is now 44% of our readership, up from 27% the year before. We would expect readership on mobile to surpass the desktop during 2017. Interestingly, readership by tablet devices fell during the year to 4%, a decline of two percentage points. It seems like a lot of you are reading the news less and less on the tablet.

Readership by mobile device is unsurprisingly dominated by Sony products at 66%, up by eight percentage points compared to the prior year. Those reading on Apple and Samsung devices take second and third place respectively with 7%. Readership from Google products was down significantly from 4% of readership the year before, to just 1% in 2016. LG is the only new entrant in the top 5, usurping Mozilla’s fifth position last year.

Readership by Browser

Chrome continues to be the most popular browser to access the site. You can see the data below from 2012 to 2016, which shows Chrome accounting for 70% of visits in 2016 (up from 46% in 2012). Firefox remains the second favourite, with 11% of visits in 2016, although it has been on a downward trend for a while and is down five percentage points during the year. In fact all of the other browsers, including Internet Explorer, Safari and Opera saw a muted performance.

Most read stories in 2016 (by number of Pageviews)

The following posts were the most read during 2016. The most read posts mainly relate to guides to installing software using Flashtool and XperiFirm and the big new software releases for Xperia devices.

1. New Flashtool ( brings compatibility to all Xperia devices

2. Install Xperia Marshmallow using Flashtool and XperiFirm [Guide]

3. FlashTool version allows you to download Xperia firmware files

4. Android Marshmallow officially arrives on the Xperia Z2, Z3 and Z3 Compact (23.5.A.0.570)

5. Guide to installing Xperia Lollipop using XperiFirm and Flashtool

6. Global Xperia Z5 series now receiving Android Marshmallow (32.1.A.1.163)

7. For those on Marshmallow – STAMINA battery mode will see a return

8. Xperia Marshmallow Beta released to select Xperia Z3, Z3 Compact and Z2 owners (23.5.A.0.486)

9. Sony expands Marshmallow rollout to Xperia Z3 Dual, Xperia Z2 Tablet and other Z2/Z3 variants

10. Xperia Companion – Sony’s new PC software to manage your Xperia device

Social Media

For us it is important that you can access our content by whichever means suits you. As things stand you can subscribe to our feeds on RSS or via email (sign up in the box on the sidebar). We also have feeds of all the major social media players. As a measure of posterity, we include our follower counts below as at 31st December 2016.

Facebook page likes: 35,316 [+23% over the prior year]
Google+ page followers: 63,849 [+1% over the prior year]
Twitter follower count: 69,314 [+4% over the prior year]

  • Happy New Year to both the team and the readers! Keep up the good work!

  • Dilipkumar

    Happy new year

  • Jerry Berglund

    Happy New Year to you all. I thought we swedes should be higher up in that list hihi

  • Emil Oskarsson

    We are such a small country though xD

  • Moisés

    Hi guys from XB… You could ask Sony what they may do after 2018. If they plan to keep making cellphone..
    Z : 2013-15
    X : 2016-18

    I am not sure if they would. XZ seems to be only X to sell what they expect.
    Before Xz and Xc, they shipped something like 10 million devices. And they were expecting to reach 17.

    Almost 40 million in 2014 because z2, z3 and z3c.

  • Taquidi

    Happy new year, keep up the good work!

  • Moisés

    I have a z3+…
    I believe they may release N before third week of january.
    There were two beta tests, for X Performance and X. That is why they could update fast.
    The Z phones shall take longer, no beta test. They are also working on firmware for XA and android 7.1 too.

  • I don’t think Sony are just going to cough up information like that upon asking!!

  • How about actual traffic from Social Media?

  • fried_egg

    total sales figures are irrelevant as they move up the price curve, dropping mass market phones and concentrate on dearer premium phones… you don’t know the sweet spot they have in margin & profit balance to know if the sales are better or worse as the volumes drop. but a drop in volume was the expectation and the plan. sony staying in the market is a strategy they would never give away until they announce it officially… it is too big a business segment for them to not treat investors & staff to the news first

  • Abrar Zahin Shahriar

    I guess my Z3+ was not supposed to get Nougat this year.

  • Moisés

    They try to do what Apple does.
    One device for 700 is better than two for 500. They can make more per unit.

    Apple has a huge base of fans. No matter if 7s or 8 will be better or worse than 7/7+ , they shall sell a lot anyway.
    Android world does not work this way.
    In 2014, Sony did well because z2 and z3 were way better than Galaxy S5, Moto X2 or Moto Maxx. The only true rival was Note 4.

    I am sure XZ is better than z3, but in 2016 people want the best possible but not expensive.
    In Europe and USA , the Xperia cost the same of other brands.
    But other parts of Asia and South America they are too expensive.
    People give up on them because of price. They want , but end up with another brand.

    Z5 was launched here in Brazil almost 50% more then z3+. Price 20% more than s6 edge plus .

    Z5 Premium came US$ 1450,00. And it is still more than 1000.
    Xperia X is currently US$1000. If you pay more US$220 you get XZ single sim 32 gb.

    I cannot buy on amazon or ebay because there is no international warranty.

    Why someone here would buy the XA if you can have Moto G4 Plus, Galaxy A7 or Zenfone 3 for the same price? And they have fingerprint scanner and bigger batteries. That is the point.

  • theskig

    Happy new year to all Xperia users!

  • Milt MacFarlane

    Happy New year XB and readers here, I’m from Australia and went swimming in our Lake for the 1st time over Christmas as I did several times last Summer and my Aqua M4 has ingested water. I was wondering has anyone else approached Sony and what success have you had with warranty?
    There seems to be 4 permanent problems 1 it’s now locked in safe mode 2 The on of button is not working precisely 3 same button won’t bring it out of sleep only plugging in or removing charge cable will 4 when restarting or powering up from shutting down only seems to start when it feels like it, no consistency about it at all except in its attempts it vibrates for 2 long and then 3 short spaced vibrations in its attempt at trying to start, very annoying any advice thanks

  • kaostheory
  • Samar Vaishampayan

    Hmm, they could have released a stock andriod nougat update as beta and keep updating it with sony app and skin in increments till all things are stable as a production version. Then remove the beta tag in final release.

  • xAntifreeZe

    Happy New Year @xperiablog ! thank you for your dedication towards providing Xperia fans news and at the same time bond us together as a Xperia family :) Have a great year ahead!

  • xAntifreeZe

    1. Have always hoped for an app by you guys
    2. Give reviews on not just cases but the phones themselves too! From past experience I know you all will be unbiased
    3. Have articles on like “our dream Xperia phones” maybe?

  • Moisés

    It is complicated. They were working to update the X devices. Also the new devices , they nay bring 4 new Xperia this semester.
    In 2016 Sony started to update the Z only after they brought the X.
    It was april. Now android was able to arrive in november.
    Both z5 and Xz came in october, z5 got MM in april.. Xz got N in first week of december, one week after X Performance.

  • Moisés

    Yeah… We could leave here our suggestion , so they could let Sony know what we would like to have

  • Alvin

    Seems fake to me

  • Moisés

    It seems XA will look exactly like XZ. But the speakers of z5. And regular power button, no fingerprint.

  • Moisés

    Not sure how they work now.. Here they get the phone and check if the water inside is your fault or if the phone was not able to keep it out.
    Some people got new phones, others had to pay to get it fixed.
    Since M5 and Z5 the promo videos no longer show people swimming, just washing the phone in the sink or getting wet because of rain.
    Apple and Samsung are doing the same.

  • azzido
  • Milt MacFarlane

    Thanks Moisés guess I’ll be finding out then

  • MoYeung

    Netherlands and Italy are new entrants into the top 15, with Russia and Canada dropping out.

    Canada is out.

  • Virginiaeashburn

    Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !ou174c:
    On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
    ➽➽;➽➽ http://GoogleFinancialJobsCash464MarketDirectGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!ou174c:….,….

  • Vuyo Ncube

    Happy new year!

  • Battel
  • Luís Alberto Pérez

    Like mine (Portugal)! ;)

  • Bashar Shehab

    Bad editing skills.

  • azzido

    Yeah, it looks way too thin to be real.
    It would mean no battery life :/

  • Emil Oskarsson

    Sure Portugal is small, but you have way more inhabitants then we do xD If i remember correctly :)

  • Moisés

    It is not the phone, just a picture.. Some material for any presentation

  • Kimberlyscomacho

    Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !uy231c:
    On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
    ➽➽;➽➽ http://GoogleFinancialJobsCash521ShopAppGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!uy231c:….,……

  • fried_egg

    You understand how Brazil’s closed economy affects pricing? You are not comparing fairly products.

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