Sony is not having a good time of late. The company’s latest financial results show that it shipped 5.1 million Xperia smartphones during the three months to December 2016, a reduction of a third compared to last year.
In addition, it lowered its full year forecast (once again) from 17 million units to 15 million units. The reason for this is to do with a downward revision of forecasts in Latin America and Middle East. This is the fourth cut to full year Xperia shipment forecasts during the year.
Sales in the mobile segment were 249 billion yen, a decrease of 35% during the year, primarily due to a reduction of sales in Europe. Sony’s key focus appears to be achieving an operating profit for the year, for which it remains on target.
We’re iintrigued to see how Sony sees the mobile business faring over the next year. We’ll have to wait to May before we get an idea of its new forecasts.
