Magic AR Effect app launched by Sony

by XB on 7th April 2017

in Applications, Imaging


Sony Mobile has released a ‘Magic’ AR (augmented reality) application , which allows you to turn into a master illusionist. The Magic AR Effect will see rabbits, pack of cards and a top hat appear out of thin air, across photos and videos. To download the Magic AR theme click here and make sure you have downloaded the AR Effect app.

  • Nguyễn Tấn Lộc

    Wow why does Sony still dedicate resources for these half-baked apps? They are generally poorly optimized. Not only do they start up very slowly but they also don’t work particularly well and accurately. Nowadays if people want those kind of effects they just go for things like Snow or effects from facebook-messengers cam app as they launch much quicklier, work more accurately and have cuter effects.

    Sony should focus on making their core camera app better, optimize the speed, the quality of picture, bring more manual features not this… If they really want to do something about those addons, they should have tried to enhance those like background defocus, timeshift burst, timeshift video or maybe those old creative effects or panorama first.

  • Geralt

    Sony is not your Startup built next door… They are huge, they have enough power to do whatever they want to. If you don’t like their extra goodies, just stay away from them, do not complain. And about Sony’s core camera app. They’re already “THE BEST”.

  • Nguyễn Tấn Lộc

    How are they “the best” ? Surely their hardware is usually top notch but the software in certain aspects have always been complained to be underwhelming. Many reviews on the internet always complain how the processing of image is not done right. I’m not saying they can’t do better, of course they have enough power to do so but the thing is they don’t use it on what is matter.
    If these AR effects were actually useful and optimized then I wouldn’t complain, the fact is that they work slowly, inacurately, heat up device quickly and get boring just after a couple usages. Developing these apps is hard but it isn’t worth it while apps like panorama or background defocus or timeshift video which are still trendy get neglected. Complaint is made in hope they get better.

  • Saeed

    Only one effect?! :|

  • Williecprice

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  • babylonbwoy

    Childish.
    Child-ish.

  • Moisés

    I do not deny 8mp is better than 23mp at night. Because of lower noise.
    But all these tech sites use 8mp in daylight too.
    Now the lowest resolution on auto for 2017 devices is 12mp.

    I use 20.7mp most of time. It is better than 8mp. And my z3+ does not have more controls like XZ.

  • iia3ezu

    This is not from Sony Japan HQ.. this is from Sony Mobile of Lund, Sweden. Just a bunch of crappy developers, some of whom are remnants from Ericsson.

    Sony phones have great hardware but mediocre to poor software… no thanks to the buffoons in Sweden. THIS is the weakest link, the bottleneck which prevents Sony phones from becoming competitive.

  • theskig

    If you try you can see it’s the same, 8 or 23 megapixel. At least on my low-light tests.

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  • AllanKafka

    Sure in low light you have no benefit in using the maximum resolution. Moreover, I think some shadow recovery algorithms are only available in the 8 MP mode (at least on my Z5).
    But I think 23 MP pictures taken in good lighting conditions are actually more detailed than 8 MP ones.

  • Shamoy Rahman
  • razorg

    Instead of making the screen bigger, the body can be made smaller, thus increasing the one-hand usage comfort. Like Xperia ZL!

  • deekbee

    I’ve often argued (since buying a Z5C) that the Sony hardware is great, but their camera software and post processing really is not very good at all.

    I bought the Z5C based on the claims of a class leading camera, whereas the reality is that the camera is shocking in low light, post processing time is way too long, post processing quality is rubbish and there are absolutely no manual controls.

    I barely use the Z5C camera these days, I’ve gone back to either my Nokia 808 or Lumia 930 – both of which are leagues ahead of the Sony in image quality and creative control from within their imaging apps.

  • razorg

    Exactly my thoughts, as a fellow Z5C user :(

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  • Mac

    Couldn’t agree more, spot on

  • Nguyễn Tấn Lộc

    To be fair, they did make good apps like Music, Album and generally the way they work and contribute with community is nice but yes the other parts of the software is quite mediocre.

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