Sony Corporation recently held an investor day, which took place in Tokyo, Japan. The investor day provided an opportunity for Sony management to update the markets across all segment areas of its business. As always, we were mainly focused on Sony’s plans for its smartphone business and we came away with some interesting titbits.
We have known for a while that Sony’s product strategy revolves around the premium smartphone segment. One slide below highlights the opportunity, showing that there are very few competitors in the premium segment ($250+) versus the entry/mid-tier segments. [read more…]
It is not the name we would have chosen, but Google has gone with Android Nougat as the name of its next major Android version. There was plenty of speculation about what ‘N’ would end up being, with ‘Nutella’ getting a lot of love, but in the end Nougat won out.
Perhaps, there was licensing issues that couldn’t be worked out between Google and Ferrero (the owner of Nutella). Who knows? All we know is that we’re now curious to try some Nougat for real. Also, if someone can tell us the correct way to pronounce ‘nougat’ in the comments below it would be much appreciated. [read more…]
A new Android Wear firmware update with build number MWD49B is landing on the SmartWatch 3. This is a small update that brings security and stability improvements, for example, it appears that GPS issues have been fixed and some people are reporting better battery life. It looks like the reboot option has also returned. If you have updated, let us know your impressions below. [read more…]
When the Sony Xperia X series was first announced, we quickly received word that the Xperia X Performance would not be heading to the UK and Germany. Since then, we now know that the handset will receive a limited release in the UK but there was no word on what was happening in Germany.
Well it looks like Sony Mobile Germany has changed its mind, as the company now has the Xperia X Performance on pre-order via the official Sony Mobile Store for €699. In addition, Amazon.de also has the handset in stock at the same price. The device is due to be released in Germany in the first week of July 2016. [read more…]
Sony Mobile has ceased smartphone production in Brazil according to a report from ZDnet. The company has ended contracts with ODMs Foxconn and Arima “due to lack of fiscal incentives and the current financial crisis.”
This move represents a change in tact from Sony, who announced plans to aggressively expand in the Brazilian market only last year. Up until now, Sony Xperia smartphones were manufactured in Brazil by Foxconn and Arima, who both had plants based in São Paulo. [read more…]
Sony Mobile is now rolling the Beta Marshmallow firmware update for the Xperia Z2, Z3 and Z3 Compact with build number 23.5.A.1.238. As we reported on yesterday, this new update includes a new feature called ‘soft charging’ which has been designed to extend the life of your battery.
The feature can be switched on/off under a “Charging optimisation” setting. However, Sony warns that when switched on, you may find that the battery life per charge may be lower than what you are used to. The new update also includes the latest Xperia Home launcher with landscape support as well as a number of bug fixes and improvements. The update should hit all of those in the beta program over the next couple of days. [read more…]
Official pre-orders for the Xperia XA, XA Ultra and X Performance have now commenced in the USA. Both Best Buy and B&H Photo Video have pre-orders live for all three handsets with various colour options available.
The Xperia X Performance costs $699.99 and includes a free SanDisk 128GB microSD memory card – the handset will launch on 17 July 2016. The Xperia XA launches on the same date and costs $279.99, whilst the Xperia XA Ultra will cost $369.99 and launch on 24 July 2016. Pre-orders of the XA series will include a free SanDisk 64GB microSD memory card. [read more…]
Sony Mobile is planning to release a new Beta Marshmallow update later this week with build number 23.5.A.1.238. Sony says the update includes 300 fixes/improvements including the addition of the new Xperia Home launcher with landscape support and fixes for the Calendar and Style Portrait applications.
The company is also releasing a new feature called ‘Soft Charging’, which Sony says will help to maximise your handsets battery lifespan. When switched on, Soft Charging will increase the number of recharging cycles of your battery and prevent degradation over time. You will be to toggle this setting in the following location: Settings > About Phone > Status > Charging Optimisation. [read more…]
Sony Mobile has released a new Xperia Theme to celebrate the upcoming Ghostbusters movie reboot. The theme only appears to be available in select regions right now, for example, we’re not available to download from the UK. Judging from the screenshots the new theme looks pretty neat and ties in nicely with the movie including ‘slimer’ green coloured keyboard and app tray. You can try and see if the theme is available in your region by hitting the Google Play Store. [read more…]
The Sony Xperia X Performance is now in stock in Taiwan and expected to see further availability across other South East Asia regions shortly, including Hong Kong and Thailand. You can check out the first unboxing pictures of the Xperia X Performance below, which follows the same colourful packaging as seen with the Xperia X.
The design of the Xperia X Performance looks very similar to the Xperia X, but includes a brushed hairline metal finish on the black and white models. The dual SIM version (F8132) is being sold in Taiwan, which supports 4G + 3G dual standby. The pictures also highlight that the NFC contact point is on the top-front of the handset (same as the Xperia X) which compares to the back of the handset for most previous Xperia models. [read more…]
Sony Mobile has refreshed the “Xperia Lounge” application with a new design. Build number 3.3.1 has a new UI and breaks down content into three categories: “Featured”, “Latest” and “Popular”. The side menu remains the same as the previous version. Other changes include performance enhancements and bug fixes. The APK is available to download below. [read more…]