Sony Ericsson sees €400m of lost Xperia sales in Q2 due to Japan earthquake

Discussion in 'Article Discussion' started by XB, Jul 15, 2011.

  1. XB

    XB Guest

    [​IMG]Sony Ericsson estimated that supply constraints as a result of the Japanese earthquake and tsunami meant it had lost around 1.5 million unit sales in Q2, equivalent to sales of €400m. Most of these sales were in the high-margin Xperia category according to the company. Sony Ericsson reported Q2 sales of €1.193bn and an operating loss of €37m.
    In terms of its Android handsets, volumes were up by 150 percent over last year, with smartphones now accounting for over 70 percent of total sales. So far this year, the company has shipped 16 million Xperia smartphones. Sony Ericsson estimates that its share in the global Android-based smartphone market during the quarter was approximately 11% in volume and 11% in value.
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