Sony Mobile picks up four iF Design Awards 2015: Includes Gold award for Xperia Z2 Tablet

Discussion in 'Article Discussion' started by XB, Feb 27, 2015.

  1. XB

    XB Guest

    [​IMG]Sony Mobile has continued its long heritage of designing some of the most desirable technology around by picking up four iF Design Awards 2015. The Sony Xperia Z2 Tablet was the big winner, being awarded a Gold award, with the jury calling it an “honest, outstanding device”.

    Other Sony Mobile products to also win include the Xperia Z3, SmartBand/SmartWatch and the Lifelog application. This builds on the success from the 2014 iF Design awards, where Sony was recognised for its efforts on the Xperia Z Ultra, the Xperia Z1 Compact and the Xperia. Here’s hoping to more success over the coming year.

    iF Design Awards 2015: Sony Mobile


    Xperia Z2 Tablet
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product – GOLD


    Jury-Statement: “It is particularly difficult to stand out with a product like a tablet – but exactly this was achieved with the extremely flat Xperia Z2. The rounded edges and the ultra-light weight (only 439 grams) make the Z2 particularly easy to handle. The amount of components has been reduced to a minimum; details such as the connection of frame and back are excellently executed – furthermore, the Z2 is water and dust proof. The result is an honest, outstanding device.

    [​IMG]

    Xperia Z3
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product

    [​IMG]

    SmartBand, SmartWatch
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product

    [​IMG]

    Lifelog application
    – Recognized with the IF DESIGN AWARD 2015, Discipline Communication

    [​IMG]

    Via Sony Mobile Blog.

    [​IMG]

    Continue reading...
     
    timothyc likes this.
  2. timothyc

    timothyc New Member

    Thanks for that post. It's amazing that Sony is not recognized in the U.S.--and that they are thinking of shutting down their Mobile division. Good gosh--they have build quality and design that is second to none, and obviously the best electronics. And Dejan Sudjic, one of the world's top design experts, is releasing a book this coming April on Sony design. Their stuff should be selling like hotcakes. They got poor marketing, however.



    ="XB, post: 23609"][​IMG]Sony Mobile has continued its long heritage of designing some of the most desirable technology around by picking up four iF Design Awards 2015. The Sony Xperia Z2 Tablet was the big winner, being awarded a Gold award, with the jury calling it an “honest, outstanding device”.

    Other Sony Mobile products to also win include the Xperia Z3, SmartBand/SmartWatch and the Lifelog application. This builds on the success from the 2014 iF Design awards, where Sony was recognised for its efforts on the Xperia Z Ultra, the Xperia Z1 Compact and the Xperia. Here’s hoping to more success over the coming year.

    iF Design Awards 2015: Sony Mobile


    Xperia Z2 Tablet
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product – GOLD


    Jury-Statement: “It is particularly difficult to stand out with a product like a tablet – but exactly this was achieved with the extremely flat Xperia Z2. The rounded edges and the ultra-light weight (only 439 grams) make the Z2 particularly easy to handle. The amount of components has been reduced to a minimum; details such as the connection of frame and back are excellently executed – furthermore, the Z2 is water and dust proof. The result is an honest, outstanding device.

    [​IMG]

    Xperia Z3
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product

    [​IMG]

    SmartBand, SmartWatch
    – Recognized with the IF DESIGN AWARD 2015, Discipline Product

    [​IMG]

    Lifelog application
    – Recognized with the IF DESIGN AWARD 2015, Discipline Communication

    [​IMG]

    Via Sony Mobile Blog.

    [​IMG]

    Continue reading...[/QUOTE]
     
  3. timothyc

    timothyc New Member

    By the way, they should call the Xperia Tablet, the PLAYSTATION TABLET instead. Branding is very important, especially in the U.S. Call it Playstation Tablet, and Sony will automatically double their sales.