Sony Ericsson has released its second Challenge Xperia video for the Xperia arc. If you remember back, the first involved driving a car only using the Xperia arc display. The second challenge also relates to the display and in particular the brightness aspect.
They set up an array of Xperia arc handsets into a blacked out shed. They then used these Xperia arcs at full brightness to make the flowers bloom. We’re not too sure what the point of this particular exercise was but it’s pretty nonetheless. Check out the video here.
![Sony launches phase two of ‘Made of Imagination’ marketing campaign [Video]](https://www.xperiablog.net/wp-content/themes/thesis_189_new/lib/scripts/thumb.php?src=http://www.xperiablog.net/wp-content/uploads/2015/06/What’s-New-3.1.A.0.0_1.png&h=142&w=142&q=75&zc=1 "Sony launches phase two of ‘Made of Imagination’ marketing campaign [Video]")