Xperia PLAY roundup: PSN Suite strategy will be clear soon; Orange colour coming to retail

by XB on 10th September 2011

in Xperia PLAY

Xperia PLAYRecently we had a chance to speak to Sony Ericsson marketing boss Dominic Neil-Dwyer and came back with some interesting facts. This includes the news that 81% of Xperia PLAY owners are actually new to the Sony Ericsson brand. and that 80% of owners play games on their Xperia PLAY handset every day.

It is not surprising to hear that the Xperia PLAY has had a big impact on premium games, with 75% of owners buying premium games content. The actual games portal is seeing 20,000 click throughs per day for EA Games alone (this is not those buying games but actually clicking to see what is available).

Also, do you remember that Burnt Orange Sony Ericsson Xperia PLAY that made an appearance at the gamescom show in Cologne, Germany? Well it seems this colour will be making it to retail during Q4 2011 after all according to Neil-Dwyer.

Sony Ericsson is aiming for a big quarter during Q4. Sony Ericsson expects that the strategy for the Playstation Suite will become clear very shortly. The Playstation Store plans for Android have not changed according to the company, with SE expecting a “big step forward” in terms of PSN contribution. Further announcements are expected during the coming months.

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