Sony’s new 5-inch 1080p display may feature WhiteMagic technology

by XB on 24th October 2012

in Rumours

We previously reported on the fact that at least one of Sony Mobile’s upcoming 2013 flagship is likely to feature a 5-inch (1920 x 1080) display with an impressive 443 PPI. The display will be developed by Japan Display Inc (JDI) and the press release published in early October suggested it would be a TFT-LCD IPS display in RGB configuration.

However, a more recent press release from JDI regarding display prototypes for vehicles suggests that a WhiteMagic display could be inbound. It talks of a 5-inch 1080p display with 438 PPI and “low power consumption that is approximately 50% less by utilizing an RGBW pixel structure”. This display also includes an “integrated touch function (without cover glass)”, probably similar to Sony’s sensor-on-lens touch screen technology.

As a reminder, a WhiteMagic display has the red, green blue and white (RGBW) sub pixels aligned horizontally. The additional white sub-pixel significantly increases display brightness compared to normal LCD and OLED screens. The technology can be used to double the brightness or to save 50% of the backlight power, as suggested by the JDI press release. There’s no guarantee WhiteMagic will appear in this 5-inch 1080p display, but it looks like the technology is there if Sony wants to use it.

Thanks FlowXT!

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