A quick update for Sony Xperia ZR (C550X) owners to let you know that the Android 4.4.2 KitKat firmware update (10.5.A.0.230) has started to roll. The Sony support page for the Xperia ZR has also been updated to show that today is the day KitKat is rolling.
At the moment, the update has arrived in Taiwan for the HSPA+ model (C5502), whilst the LTE model (C5503) has hit customised versions in the Nordics and Hong Kong. It should start rolling out to other regions in due course.