Sony Mobile cuts 1,000 staff in Sweden as it moves HQ to Japan

by XB on 23/08/2012

in Featured Content, News


Sony Mobile Communications has announced some disappointing news this morning and confirmed that its headquarters will move from Lund, Sweden to Tokyo, Japan in October 2012. As part of the restructuring around 1,000 jobs will be lost in Sweden (650 full time and the balance being consultants) by March 2014.

The reason behind the move is to “enhance operational and development capabilities” of the company such as “time to market efficiency, streamline supply chain management and drive greater integration with the wider Sony group.”

Kunimasa Suzuki, President and CEO of Sony Mobile had this to say about the 15% cut in its global workforce: “We are accelerating the integration and convergence with the wider Sony group to continue enhancing our offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile’s costs, enhance time to market efficiency and bring the business back to a place of strength.”

The Lund office will remain open and Sony says it will “continue to be an important strategic site, with the main focus on software and application development.” Apart from Tokyo and Lund,  Sony Mobile also has a development centre in Beijing, China.

Here at Xperia Blog we’d like to thank all of the talented people that work in the Lund offices and wish them all the best for the future.  We know some of these people very well and we can’t help seeing this as the end of an era when it comes to Sony’s smartphones.

  • DragonClaw

    End of an era indeed…
    Till now it was Sony Ericsson. Now it will be only Sony. Only Sony.

  • Richard

    Thanks god for that, SE did so many mistakes in the end. This may bring out some good in it, and u can’t force them to stay here in Sweden just because Ericsson was a part for it. We all know that this would happen eventually. And u can understand that they cut some personal when the whole sony corporation dont make any revenue.

  • Jerry Berglund

    Actually I dont see they did that. The smartphones choise is correct. The Android choise as well. And I still think Sony Ericsson and Sony choose to not hurry forward to develop smartphones with 4 cores is the correct one. instead they choose stability and quality. wich is for me the right choise. They will get better. And now Sony want to be able to develop faster, so i guess maybe this is a good choise as well. But misstakes. no. If they did anything that was wrong. That was to be so dependant to SONY as a company, so when the fludding came, the volcano eruption and the powerplant accident they couldnt produce that many phones as planned. Thats what still happening. SONY ERICSSON had to re-develop som of their smartphones to be able to sell anything. Remember Sony ERICSSOn XPERIA NEO that became XPERIA NEO V just because that SONY couldnt produce the lens to the old version.

  • lovebmw

    I wish they did a 15 percent cut in there”I lost count of how many models came out this year” instead. Then again people that were behind the x ten should have been dealt with a long time ago. Especially when we complained from speaker volume and did nothing for about 8 months.

  • fried_egg

    Ericsson would have died years ago if they had not merged with Sony. It was a slow death for them no more than that.

  • Xlash Andraid

    If I was swedish I’d be very disappointed. But if they think SONY mobile is going to grow by making this move, then it’s OK, hope they just don’t mess it up.

  • Khiem Diep

    I hope Sony Mobile will influence the other departments rather the other departments influencing Sony Mobile. Sony Mobile is by far their strongest software development group. Don’t fuck it up Sony!

  • AlexBurnout

    That’s what I’m talking about.

  • paul4id

    What idiots. The Swedish end were surely those pushing the openness in software development.

    SE’s strength was its blend of Japanese and European influence. A Japanese monoculture will ruin the company.

  • NR

    This is wildy OT, but I need to know the answer so to make up my mind about buying an Xperia S/GX phone. Do any of these models save pictures in the TIFF or any other uncompressed file format? Thanks a bunch!

  • ohredhk

    In case you did not notice those other unprofitable departments have actually gone through much deeper cuts.

  • dereknobuyuki

    GX = no
    S is probably also no

  • dereknobuyuki

    This often happens when another company acquires your company: relocation and redundancies. This kind of story has been told time and time again.

    While it is certainly sad that 650 people will be laid off, it’s unfortunately not surprising.

    I wonder how many of those 650 people would be interested in uprooting their life and moving to a foreign country (in this case Japan). I’ve done it and can say it is certainly fraught with challenges.

  • Rajiv

    ICS certified for Sola, and Xperia U(ST25a, not ST25i) at PTCRB.

  • Jerry Berglund

    Not true. Ericsson was actuallt going better before the merge with Sony. So they would have survived. But the big Ericsson dont need to have a mobile division anymore. Ericsson still exist still going strong.

  • Pingback: Xperia T and Xperia J available in UK from 5 September; Xperia Tablet S pricing confirmed | Xperia Blog

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