Xperia Tablet S available in Japan on 15 September

by XB on 4th September 2012

in Sony Tablet

Sony officially announced the Xperia Tablet S for Japan earlier today. The tablet will ship on 15 September, with the cheapest 16GB version costing ¥40,000 ($510), the 32GB version will be ¥48,000 ($612) and the 64GB version will cost ¥56,000 ($714).

Sony is running a campaign for those that order the tablet between launch and 6 January 2013, where 600 lucky random people will win ¥50,000 worth of coupons to be used in the Sony Reader e-book store. In addition to this, it will be offering a full-scale chocolate replica of the Xperia Tablet S for 10,000 people on a first-come, first serve basis. Now only if they offered such a promotion outside of Japan. Yum, yum.

  • well, if they operated the same marketing strategies outside of Japan as inside that would blow a huge hole in their ‘One Sony’ strategy (wouldn’t it, Mr Hirai, are you reading this??!!)

  • cesar


  • Jake

    ok the marketing seem like creative ……..
    never see such campaign before ……..

  • dereknobuyuki

    I wouldn’t mind the 5?yen worth of ebooks nor would I mind the chocolate Xperia Tablet S.
    Unfortunately, I don’t want to buy their device, as nice as they look.
    But in another year when I’m looking to replace one of my tablets, I’ll look to see how competitive Sony is in the tablet space. I see the Xperia Tablet S as a good step in the right direction.

    Plus, I hope they make waterproof tablets. There are still only 2 waterproof tablets available here and one is old and the other is too small and weirdly shaped (4:3 ratio instead of widescreen)

    Also, something people should keep in mind is that these devices are priced relative to the buying power of the currency in that market and not relative to exchange rates.

    So, 40,000 yen only has the buying power of little more than $400 US (despite the bad exchange rate at the moment)

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