Sony QX10 and QX100 ‘lens-style’ cameras get priced; specs leak in full

by XB on 3rd September 2013

in Accessories, Imaging, Rumours

Press_6Sony will tomorrow unveil a new category of imaging device which it is calling ‘lens-style’ cameras. We’ve seen plenty of leaks in terms of images and videos of the devices and now we have the full spec-sheet attached below.

This comes from a leak of the press release from SonyAlphaRumors. The release states the price of the Cyber-shot QX100 and QX10 lens-style cameras will be $500 and $250, respectively. Apparently they will be released later this month.




Sony QX10 and QX100 press release

New Sony QX100 and QX10 “Lens-Style Cameras” Redefine the Mobile Photography Experience

New Concept Cameras Link Flawlessly to Smartphone, Offering High-Zoom, Stunning Quality Images and Full HD Videos for Instant Sharing

Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.

The innovative Cyber-shot™ QX100 and QX10 models utilize Wi-Fi® connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and full HD videos to rival a premium compact camera. It’s an entirely new and different way for consumers to capture and share memories with friends and family.

With a distinct lens-style shape, the new cameras utilize the latest version of Sony’s PlayMemories™ Mobile application (available for iOS™ and Android™ devices, version 3.1 or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto Focus area and more.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera*, and can be shared instantly via social media or other common mobile applications.

“With the new QX100 and QX10 cameras, we are making it easier for the ever-growing population of ‘mobile photographers’ to capture far superior, higher-quality content without sacrificing the convenience and accessibility of their existing mobile network or the familiar ‘phone-style’ shooting experience that they’ve grown accustomed to,” said Patrick Huang, director of the Cyber-shot business at Sony. “We feel that these new products represent not only an evolution for the digital camera business, but a revolution in terms of redefining how cameras and smartphones can cooperatively flourish in today’s market.”

The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone. They can also be operated as completely independent cameras if desired, as both the QX100 and QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery.

Premium, Large-Sensor QX100 Camera

The Cyber-shot QX100 camera features a premium, high-quality 1.0 inch, 20.2 MP Exmor R™ CMOS sensor. Identical to the sensor found in the acclaimed Cyber-shot RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of lighting conditions, including dimly lit indoor and night scenes.

The sensor is paired with a fast, wide-aperture Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom and a powerful BIONZ image processor, ensuring beautifully natural, detail-packed still images and Full HD videos. As an extra refinement, the QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Several different shooting modes can be selected while using the QX100 including Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically recognizes 44 different shooting conditions and adjusts camera settings to suit.

High-Zoom Cyber-shot QX10 model

Boasting a powerful 18.2 effective megapixel Exmor R™ CMOS sensor and versatile 10x optical zoom Sony G Lens, the Cyber-shot QX10 camera allows mobile photographers to bring distant subjects closer without sacrificing image quality or resolution, a common problem in smartphones. It’s also extremely portable and lightweight – weighing less than 4 oz and measuring about 2.5”X2.5”x1.3”, it’s a great tool for travel photography.

Additionally, the camera has built-in Optical SteadyShot to combat camera shake, keeping handheld pictures and videos steady and blur-free. It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in two different colors – black and white.

Pricing and Availability

The new Cyber-shot QX100 and QX10 lens-style cameras will available later this month for about $500 and $250, respectively.

The cameras and a range of compatible accessories including a soft carry case and dedicated camera attachment for Sony Mobile phones like the Xperia™ Z can be purchased at Sony retail stores ( and other authorized dealers nationwide.

Please visit for a full video preview of the new Sony Cyber-shot QX Series cameras and follow #SonyCamera on twitter for the latest camera news.





Via SonyAlphaRumors.

  • DrKrFfXx

    Man, I understand shit :D

  • lovebmw

    I understood this is the shit ;) good job Sony on the creativity post :)

  • [csizor

    Too expensive for me, but I think they’re a good option for professional photographers.

  • Madsham

    Shit happens……

  • shayan gozarabadi

    guys finally..
    battery test amazed me because it’s exactly opposite what i was thinking!!!
    very good video playback but normal web browsing!!

  • Sami Mrabet

    Good! really nice price!! i tought they would be more expensive

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  • nidou bossy

    it’s honami z1, and i see something next to the flash and camera.. the oval opening in that case, which means either another flash light or a sensor..etc!
    didn’t shown only once in the first honami leaks, then all the recent leaks showed nothing!

    we’ll know everything today in the right time at IFA


    They missed out on one important feature… RAW photos… >.<

    Would have been amazing if they had RAW to go with the QX100.. oh well.. you can't have everything..

  • dfsef

    so there’s really no conventional/physical viewfinder.

    not buying.

  • dfsef

    the male model looks stupid

    will we look the same if we buy it?

  • m sacha

    Probably doesn’t look as stupid as you

  • Andrew Tan

    Awesome idea! Fantastic!

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  • plekenut

    No Continuous-AF?
    No Shutter Priority Mode?

  • Aspire5550

    it might just be a japanese variant of the z1 where they get the IR blaster.

  • Xyor

    Well…if a person want to say something about another person’s intelligence level, maybe this person should at least learn to listen to the spell check.

  • travelgraphers

    A very creative concept. Good lens but lacks manual mode. This would be a revolution in smartphone photography. Great work SONY

  • SeVeMaS

    The idea here is to have a ultra compact camera that works with your phone and not a stand alone camera

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  • nidou bossy


  • ClioCreslind

    No video recording…

  • Lucian

    QX100 has manual mode and even manual focus ;)

  • Lucian

    True that, would be awesome to have RAW

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  • Mr.Alawi

    don’t you see movie recording ?? it has video recording FHD at 30/fps

  • Daniel

    There is no manual mode in specification. Only Superior Auto, Intelligent Auto, Program Auto, Aperture priority, Movie Mode…no manual mode

  • Daniel

    500$ is way to much for QX100.

  • bigshynepo

    MSRP isn’t necessarily what it will cost at the store and online.

  • lunkz

    maybe with the next firmware

  • fried_egg

    Nice idea, will wait for year 3 when the price has crashed and competition is out.

  • Diogo Simões

    4:3 ?? :(

  • dfsef


    – a person who is not very bright.

    maybe if you want to point out some spelling error, you should take the time to ask yourself if such a word exists. there is such a word and it seems it’s not covered by your limited vocabulary at the moment. that’s one of the side effects of extreme fanboyism.”

    but i apologize. i know it’s not right to call people as such.
    the guy just looks like he’s lost and he’s not convinced by what he’s doing.

    sorry for the comment. i wish i can delete that?

  • dfsef

    the point is it is going to be much better having that feature. imagine if you want to take a snap and you can’t immediately reach for your phone, you simply have to use that device the way you would an ordinary camera. is it bad to ask for something that can improve the product?

  • SeVeMaS

    there is a shutter button, but not a view finder. I only wonder if we can turn it on without connecting to phone. answers and reviews will come soon. the QX10 is in my wish list as the smart watch.

  • Lucian

    Guess it all depends on PlayMemories app.
    Quote: “…adjust common photographic settings like shooting mode, zoom, Auto Focus area and more.”
    We will see what “and more” means..
    But the best thing is manual focus ring. That is just plain awesome.

  • hola

    Will this work with curve cover phones, like the xperia S?

  • Freepat 75014

    Why are these cameras not enabled for 4K Video shooting when the telephone could do it ? May be due to WiFi/NFC limitations.
    It is not even real Full HD 1920x1080p… Shame.

  • Victor Ling
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  • zeyadhamdy

    hi i would like to know this camera can work on xperia p or no and how it work in the mobile thanx

  • zeyadhamdy

    hi i would like to know is this camera work on xperia p or no and how it work thanx

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  • jotanaves

    Is possible to use flash (of smartphone) with this lens ?

  • Jan

    hahaha. for that price u can buy a good prof. DSLR camera. this one for childrens.

  • justsaying

    The RX100 is basically QX100 with viewfinder and more

  • justsaying

    i agree with you, if it was cheaper then that would be nice

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