Xperia Z2 delayed for some UK retailers; pre-orders through “key partners” still expected in April

by XB on 27th March 2014

in Xperia Z2

Xperia Z2UK retailer Unlocked-Mobiles sent an email to customers earlier today who had pre-ordered a Xperia Z2. They confirmed that the handset will be delayed “for all retailers until early May” citing a component shortage that had led to a global delay.

A subsequent statement from Sony (see below) doesn’t point to the same delay, with Sony confirming that all of those that pre-ordered through a “key partner” in the UK will still get their handsets in April. Now obviously we don’t know who these key partners are, but expect them to be some of the big carriers, Carphone Warehouse and Phones4U.

Sony also confirmed in its statement that it doesn’t “expect to meet the high demand across all our sales channels”. It is quite clear now that the Xperia Z2 supply will be constrained. We have seen similar delay stories from retailers in the Netherlands and Sweden. We expect a few selected key partners in regions across Europe to get their handsets on time, but for everyone else they will have to wait until May.

The risk to Sony for not getting units out into the market is illustrated in Unlocked-Mobiles email to customers below, asking whether they might want to switch their order to the HTC One M8 or Samsung Galaxy S5. It’s great that Sony is seeing strong demand, but it also needs to capitalise on this as soon as it can.

Sony statement on Xperia Z2 launch

Xperia Z2 will be available in the UK during April and we are expecting to deliver to all consumers who have placed a pre-order through our key partners. We are working tirelessly to maximise stock levels in April but currently we do not expect to meet the high demand across all our sales channels. Please stay tuned for further information and confirmed retail availability.

Unlocked-Mobiles statement on Xperia Z2 availability

Sony Xperia Z2 Update and Price Reduction

Dear Customer,

Today we received an update from Sony UK. Unfortunately, the Sony Xperia Z2 has been globally delayed due to a component shortage. The Sony Xperia Z2 UK launch has been delayed for all retailers until early May. Sony currently expects first stock to arrive in the UK within the 1st week of May.

Ourselves and Sony apologise for the delay and we endeavour to deliver orders to customers asap. We will be working with Sony to ensure stock is available for all pre order customer when the Sony Xperia Z2 arrives in the UK.

As a thank you to our customers for Pre Ordering, we will be offering a £15 inc vat rebate which will be applied to your card upon dispatch of your order. You will also receive your free gifts with the Sony Xperia Z2.

Should you wish to change over your order to the recently announced HTC One M8 or Samsung Galaxy S5, the £15 inc vat rebate can be applied to those handsets too.

We will be sure to keep you updated.

Unlocked-Mobiles Xperia Z2

Thanks Arjan, Nicholas and Stefan!

  • theskig

    Come on!!!

  • osamaH Al-Amri

    The same with PS4. Sony really have to expand their production lines WITHOUT sacrificing the quality of the product.

    Or they will end up makin plastic5 phones ..

  • adecvat

    Epic fail!
    HTC One on sale, S5 – two weeks remaining. Release phone when nobody needs it.

  • GeeksEmpire

    what does it mean? when sony always confirm no delay they wanna force people to buy another phone?

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  • FarFromHome

    I’ve pre ordered from a sim free Z2 from a big store in Switzerland. Can you please let us know any news from this part of the world? Got to love Sony sometimes.

  • ??????? ?????????

    Sony make.delay

  • killuha

    I’m from switzerland Too and i Pre-ordered IT via
    There is still ca. April aß delivery date.

  • TechGuyChris

    well I guess that means it won’t be coming to the US until September now!!!

  • TechGuyChris

    haha that’s funny lol. I don’t think they’re using the “Make.Believe” slogan anymore though. haha

  • FarFromHome

    I pre ordered mine from ID so hoping for some good news but expecting the worse.

  • jonyah

    Ya, I’m going and picking up other phones today because I can’t wait much longer. It sucks because this is what I really want. We probably won’t be able to get it until they are announcing it’s successor in 6 months.

  • jonyah

    Ya, I’m going and picking up other phones today because I can’t wait much longer. It sucks because this is what I really want. We probably won’t be able to get it until they are announcing it’s successor in 6 months.

  • Jumbo

    A) This is either a strategy to make it look like the Z2 is shortage but in fact has abundant amount of stocks so the phone will become needy
    B) We’ll be seeing the Z3 or the new flagship phone sooner then expected.

    Seriously though, it’s up to preference really. You like Samsung go for it. You like HTC go for it. Though not being able to keep up with demand is not a wise thing on Sony’s part, but it just shows how much influence Sony has with their phones. Who knows we might even get people buying the S5 or HTC One M8 and sell them after Sony produces more Z2. So whoever said releasing late when nobody needs it is being ridiculous retarded.

  • Sumo

    You’re right about “Release phone when nobody needs it.”. Who needs the HTC One M8 and Samsun’k’ G5? When we can wait for a Z2, a much better phone than the two? Nice point there boy!

  • Bloobat

    Just phoned Mobilephonesdirect who I pre ordered the Z2 off and they have stated release is now May… I pre ordered weeks ago so am more than a little disappointed…

  • Z2 buyer, maybe

    You’d normally accept a small delay on a phone with a 12 month model cycle, but with a 6 month model cycle you might go.. well maybe I’ll wait for a Z3 or see what else is available..
    I’m due a replacement from a 2 year contract now, my supplier ee (uk) are talking about May, an frankly I want a new phone now. S5 not looking so bad now..

  • ?rath

    This is the samsung’s game plan. They are making arrangment for the shipment and distrubutor for Do not carry Sony’s Device. Everyone knows to first device always sell more.

  • Killuha

    ID=Interdiscount ? I don’t know about how high in priority ID stays for sony so I can’t say something. I wrote now a letter to digitec and asked about a delay, but also wrote that I’m happy aoubt the free bluethoot speakers I get so I hope for an answer. I will post it here if I get one.

  • WiZe

    Hey, quoit a lot of Swiss people here :) I’m actually using a Z1 that replaced my Note 3 and pre ordered the Z2 and Z2 tablet form Digitec. Z2 tablet is expected by end of March (NOW?) and Z2 by April (May at ID and Swisscom)… Can’t wait!

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  • FarFromHome

    Next time I use digitec too. Good luck with yours. I will keep an eye in here over the next few weeks.

  • FarFromHome

    Good luck!

  • jag

    I’ve seen the phone and it does seem better than the z1. The finishing is gorgeous!! But.. It seem too small for me. Haha (Z Ultra user here)

  • WiZe

    In case you would be interested, XPERIA Z2 tablet has arrived at Digitec, I have a delivery date of March 31st.. Whouou, Ipad Air for sale…. :-)

  • Killuha

    Here is Then answer to my E-mail:

    Vielen Dank für Ihre Anfrage und Ihr Feedback.

    Leider müssen wir Ihnen mitteilen, dass uns zur Zeit kein genauer Liefertermin für das Sony Xperia Z2 durch unseren Lieferanten vorliegt. Wir versuchen stets, die neusten und aktuellsten Termine auf unserer Homepage bekannt zu geben. Deshalb haben unsere Distributoren die Möglichkeit, ihre Lieferdaten direkt in unserem System einzutragen. Der angegebene Termin stammt somit von der direkten Bezugsstelle und ist immer auf dem neustem Stand.

    Selten kommt es vor, dass unser Lieferant keine genauen Angaben vom Hersteller erhält und dieser die Zustellung auf unbekannt setzen muss. Sobald wir jedoch ein neues Datum erhalten, wird dies angepasst und Sie erhalten eine erneute Nachricht von uns. Für die durch die Wartezeit entstandenen Unannehmlichkeiten möchten wir uns bei Ihnen entschuldigen.


  • Thimmaiah

    When it will be released in INDIA???

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  • FarFromHome

    Just found out it will be 5th May in interdiscount!

  • FarFromHome

    Yes I hear it’s 5th May in interdiscount! If I didn’t laugh I would go crazy :-)

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  • Divya Bharathi

    Very interesting thing I just come across at – I could choose any number of jewellery items (from the list) at very heavy discount rates (up to 75% off online) – more we buy more discount – I never seen this before.

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