UK retailer Unlocked-Mobiles sent an email to customers earlier today who had pre-ordered a Xperia Z2. They confirmed that the handset will be delayed “for all retailers until early May” citing a component shortage that had led to a global delay.
A subsequent statement from Sony (see below) doesn’t point to the same delay, with Sony confirming that all of those that pre-ordered through a “key partner” in the UK will still get their handsets in April. Now obviously we don’t know who these key partners are, but expect them to be some of the big carriers, Carphone Warehouse and Phones4U.
Sony also confirmed in its statement that it doesn’t “expect to meet the high demand across all our sales channels”. It is quite clear now that the Xperia Z2 supply will be constrained. We have seen similar delay stories from retailers in the Netherlands and Sweden. We expect a few selected key partners in regions across Europe to get their handsets on time, but for everyone else they will have to wait until May.
The risk to Sony for not getting units out into the market is illustrated in Unlocked-Mobiles email to customers below, asking whether they might want to switch their order to the HTC One M8 or Samsung Galaxy S5. It’s great that Sony is seeing strong demand, but it also needs to capitalise on this as soon as it can.
Sony statement on Xperia Z2 launch
“Xperia Z2 will be available in the UK during April and we are expecting to deliver to all consumers who have placed a pre-order through our key partners. We are working tirelessly to maximise stock levels in April but currently we do not expect to meet the high demand across all our sales channels. Please stay tuned for further information and confirmed retail availability.”
Unlocked-Mobiles statement on Xperia Z2 availability
Sony Xperia Z2 Update and Price Reduction
Today we received an update from Sony UK. Unfortunately, the Sony Xperia Z2 has been globally delayed due to a component shortage. The Sony Xperia Z2 UK launch has been delayed for all retailers until early May. Sony currently expects first stock to arrive in the UK within the 1st week of May.
Ourselves and Sony apologise for the delay and we endeavour to deliver orders to customers asap. We will be working with Sony to ensure stock is available for all pre order customer when the Sony Xperia Z2 arrives in the UK.
As a thank you to our customers for Pre Ordering, we will be offering a £15 inc vat rebate which will be applied to your card upon dispatch of your order. You will also receive your free gifts with the Sony Xperia Z2.
Should you wish to change over your order to the recently announced HTC One M8 or Samsung Galaxy S5, the £15 inc vat rebate can be applied to those handsets too.
We will be sure to keep you updated.
Thanks Arjan, Nicholas and Stefan!